The MMA AI Council is on a mission to Advance Marketers’ Ability to Deliver Value. It aims to advance AI’s role in marketing through its expert consortiums and think tanks.
The MMA AI Council is on a mission to Advance Marketers’ Ability to Deliver Value. It aims to advance AI’s role in marketing through its expert consortiums and think tanks.
The MMA India AI Council brings together the ecosystem that empowers marketers to be more effective and drive growth. As a unifying platform, it localizes ALC’s (MMA Global AI leadership council) initiatives, best practices, and activities whilst collaborating on various betas for AI adoption. Guided by our mission - MMA is harnessing its convening power to advance AI in marketing to drive efficient and effective growth.
The AI Council represents a very tight community, composed of members from across members - Agency, Publishers, Tech Enablers, and more. Community engagement to identify new and emerging opportunities and tackle challenges
As a part of the AI Council, members now have access to cutting-edge frameworks and surveys
· Benchmarking Surveys/ Reports
· Research & Frameworks like Consortium for AI Personalization (CAP)
Access to global and regional resources and training, AI Guides and more. AI Skills trainings, webinars and workshops.
The MMA AI Council is on a mission to Advance Marketers’ Ability to Deliver Value. The AI Council aims to advance AI’s role in marketing through its expert consortiums and think tanks.
MMA has already proven AI’s impact—our Consortium for AI Personalization demonstrated up to +260% improvement in digital marketing performance for one brand. But the real focus? Unlocking the how.
The MMA AI Council empowers members to stay at the forefront of this game-changing technology. Welcome to the future of marketing—where AI drives innovation, and intelligence fuels impact.
Join us today and be at the forefront of this transformative movement.
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