Brand Safety Council | MMA

The Council’s aim is to develop processes, programs, benchmarks, and measures to protect ones brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.

Council Objectives:

  • To facilitate a structure and help roll out brand safety guidelines & case studies
  • To enable Ad fraud control standards and share/advocate best practices & detection tools
  • To help address viewability challenges and help shape the future of media quality in digital advertising


Reports & Whitepapers


Advisory Members

Council Companies