Brand Safety Council | MMA

The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.
The brand safety council core objective is to: 
  • Roll out brand safety guidelines & use cases 
  • Ad fraud control standard / best practices / detection tools
  • Viewability challenges / The future of media quality in digital advertising



Reports & Whitepapers

Advisory Members

Council Members