A marketer-led Future of Brand Safety Council created to ensure safeguards for brands in all marketing environments. The councils focus will be to develop processes, programs, benchmarks & measures to protect ones brands reputation & marketing investment.
The Council’s aim is to develop processes, programs, benchmarks, and measures to protect ones brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.
- To facilitate a structure and help roll out brand safety guidelines & case studies
- To enable Ad fraud control standards and share/advocate best practices & detection tools
- To help address viewability challenges and help shape the future of media quality in digital advertising