Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’
According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust mobile advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.
Help marketers Assess and self-diagnose and understand their exposure to fraud
Help them Combat fraud by providing education regarding the various types of fraud and the solutions available
Help marketers Track the impact of their efforts
With several key challenges - brand safety, viewability, ad fraud, inconsistent measurement - plaguing mobile advertising, how can we drive accountability in the ecosystem? How can new measurement and attribution models enhance ROI for brands?
Session ITitle: Driving Accountability in Mobile AdvertisingKey Questions: With several key challenges - brand safety, viewability, ad fraud, inconsistent measurement - plaguing mobile advertising, how can we drive accountability in the ecosystem? Is it an individual or collective responsibility?*Fireside Chat*:Who is ultimately responsible for ad fraud? Agencies, Social media behemoths or someone else? Where does the buck stop? under MumbaiSession IITitle: Mobile: the next frontier of attribution for marketersKey Questions: Is mobile ripe for multi-touch attribution? How can it enable incrementality which is devoid of ad fraud?
Venue: ITC MarathaSahar Rd, Opposite Chhatrapati Shivaji AirportAshok NagarAndheri East, MumbaiMaharashtra 400099
Performance & Brand Marketing despite its assuring RoI can impact the safety of the brand in several ways. The roadshow discusses how marketers can strengthen Brand Safety and continue to leverage the best of Ad Marketing.
Panel Topic: Why Brand Safety should be the agenda of CXOs of an organisation collectively? Brand Safety impacts every function of an organisation and not just marketing. Who among CXOs should be responsible for Brand Safety and is there a need to have a Brand Safety policy in organisations?
Session ITitle: Weak Brand Safety and Reputation CrisisKey Questions: How not addressing Brand Safety can incur huge costs and lead to brand crisis?Session IITitle: Performance Marketing & Brand ManagementKey Questions: How performance marketing is better equipped to create Brand Safety?
Venue: Leela Kempinski GurugramNational Highway 8, Ambience IslandDLF Phase 3, Sector 24GurugramHaryana 122002
The best way to reach high - interest customers continues to be performance marketing as it directly targets the interest groups and communities visited by potential customers. The roadshow discusses nuances of app based performance marketing.
Panel Topic: How to leverage the best of performance marketing for app platforms? What are the emerging ad fraud challenges and how marketers can overcome these?
Session ITitle: Decoding Performance Marketing Key Questions: Ad Fraud challenges faced in performance marketing campaigns & how are marketers overcoming them?Session IITitle: Changing Fraud Detection LandscapeKey Questions: What are the emerging trends in fraud detection? How do we future proof marketers.
Venue: Kstart Respace2nd Floor, Ascendas Park Square MallITPB Main RoadWhitefield, BengaluruKarnataka 560066
Performance MarketersBrand MarketersAgenciesConsultants