India: Ad Fraud Roadshow Series 2019 | Mobile Marketing Association

March 13, 2019 to April 18, 2019

Introduction

Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’

According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust mobile advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.

WHAT TO EXPECT: ACT on Ad Fraud Series

Help marketers Assess and self-diagnose and understand their exposure to fraud

  • What is the state of Fraud in the region?
    • Overall keynote with projections about the size of Fraud and where its heading
  • Main categories of Fraud
    • Traffic, Misrepresentation and Attribution Fraud. Experts will shed light on these 3 streams & discuss how to diagnose the same
  • Fraud and the mobile ecosystem
    • Programmatic vs Ad Network vs Publisher Direct. What are the challenges in each type of buying?
    • Static vs Video vs Native etc. What are the challenges in each ad type?

Help them Combat fraud by providing education regarding the various types of fraud and the solutions available

  • Marketer perspectives and case studies
  • Technical overview of solutions

Help marketers Track the impact of their efforts

  • Staying on top of fraud:
    • How to tackle fraud and work together with agency and verification partners
    • The future of Fraud: Technical innovations in terms of new ad fraud types, what to look for and where fraud is heading.

ROADSHOW DATES

Brand Safety in Ad Marketing
Performance App Marketing
Driving Accountability in Mobile Advertising
Delhi: 13 March
Bangalore: 27 March
Mumbai: 18 April
 
 
 
Performance & Brand Marketing despite its assuring RoI can impact the safety of the brand in several ways. The roadshow discusses how marketers can strengthen Brand Safety and continue to leverage the best of Ad Marketing.
The best way to reach high - interest customers continues to be performance marketing as it directly targets the interest groups and communities visited by potential customers. The roadshow discusses nuances of app based performance marketing.
With several key challenges - brand safety, viewability, ad fraud, inconsistent measurement - plaguing mobile advertising, how can we drive accountability in the ecosystem? How can new measurement and attribution models enhance ROI for brands?
Panel Topic: Why Brand Safety should be the agenda of CXOs of an organisation collectively? Brand Safety impacts every function of an organisation and not just marketing. Who among CXOs should be responsible for Brand Safety and is there a need to have a Brand Safety policy in organisations?
Panel Topic: How to leverage the best of performance marketing for app platforms? What are the emerging ad fraud challenges and how marketers can overcome these?
 
 
 
Session I
Title: Weak Brand Safety and Reputation Crisis
Key Questions: How not addressing Brand Safety can incur huge costs and lead to brand crisis?
Session II
Title: Performance Marketing & Brand Management
Key Questions: How performance marketing is better equipped to create Brand Safety?
Session I
Title: App world without Performance Marketing
Key Questions: Can apps deliver the advertising KPIs without performance marketing?
Session II
Title: Changing Fraud Detection Landscape
Key Questions: What are the emerging trends in fraud detection? How do we future proof marketers.
Session I
Title: Driving Accountability in Mobile Advertising
Key Questions: With several key challenges - brand safety, viewability, ad fraud, inconsistent measurement - plaguing mobile advertising, how can we drive accountability in the ecosystem? Is it an individual or collective responsibility?
Session II
Title: The next frontier of attribution for marketers
Key Questions: Is mobile ripe for multi-touch attribution? How can new attribution models solve for the channel mix and enhancing ROI for brands?
 
 
 
TBA
Venue: Kstart Respace
2nd Floor, Ascendas Park Square Mall
ITPB Main Road
Whitefield, Bengaluru
Karnataka 560066
TBA

 

Who Should Attend?

Performance Marketers
Brand Marketers
Agencies
Consultants

AGENDA

Time Activity
1:30 PM – 2:00 PM Registration
2:00 PM – 4:00 PM Panel Session 1
4:00 PM - 4:15 PM Tea/Coffee Break
4:15 PM - 4:30 PM Keynote
4:30 PM - 5:30 PM Panel Session 2
5:30 PM – 6:00 PM Networking with Tea/Coffee 

 

Speakers

CTO & Founder
mFilterIt
VP - Product Management
InMobi

Participating Partners