India: Ad Fraud Roadshow Series 2019

With several key challenges - brand safety, viewability, ad fraud, inconsistent measurement - plaguing mobile advertising, how can we drive accountability in the ecosystem? How can new measurement and attribution models enhance ROI for brands?

Session I
Title: Driving Accountability in Mobile Advertising
Key Questions: With several key challenges - brand safety, viewability, ad fraud, inconsistent measurement - plaguing mobile advertising, how can we drive accountability in the ecosystem? Is it an individual or collective responsibility?

*Fireside Chat*:Who is ultimately responsible for ad fraud? Agencies, Social media behemoths or someone else? Where does the buck stop? under Mumbai

Session II
Title: Mobile: the next frontier of attribution for marketers
Key Questions: Is mobile ripe for multi-touch attribution? How can it enable incrementality which is devoid of ad fraud? 

Venue: ITC Maratha
Sahar Rd, Opposite Chhatrapati Shivaji Airport
Ashok Nagar
Andheri East, Mumbai
Maharashtra 400099

Performance & Brand Marketing despite its assuring RoI can impact the safety of the brand in several ways. The roadshow discusses how marketers can strengthen Brand Safety and continue to leverage the best of Ad Marketing.

Panel Topic: Why Brand Safety should be the agenda of CXOs of an organisation collectively? Brand Safety impacts every function of an organisation and not just marketing. Who among CXOs should be responsible for Brand Safety and is there a need to have a Brand Safety policy in organisations?

Session I
Title: Weak Brand Safety and Reputation Crisis
Key Questions: How not addressing Brand Safety can incur huge costs and lead to brand crisis?
Session II
Title: Performance Marketing & Brand Management
Key Questions: How performance marketing is better equipped to create Brand Safety?

Venue: Leela Kempinski Gurugram
National Highway 8, Ambience Island
DLF Phase 3, Sector 24
Gurugram
Haryana 122002

The best way to reach high - interest customers continues to be performance marketing as it directly targets the interest groups and communities visited by potential customers. The roadshow discusses nuances of app based performance marketing.

Panel Topic: How to leverage the best of performance marketing for app platforms? What are the emerging ad fraud challenges and how marketers can overcome these?

Session I
Title: Decoding Performance Marketing 
Key Questions: Ad Fraud challenges faced in performance marketing campaigns & how are marketers overcoming them?
Session II
Title: Changing Fraud Detection Landscape
Key Questions: What are the emerging trends in fraud detection? How do we future proof marketers.

Venue: Kstart Respace
2nd Floor, Ascendas Park Square Mall
ITPB Main Road
Whitefield, Bengaluru
Karnataka 560066