An IIM Calcutta and Delhi College of Engineering alumnus, Mr. Anshuman Verma is the Chief Marketing & Digital Officer at DHFL Pramerica Life Insurance (a joint venture of Prudential USA and DHFL in India). His core expertise lies in building strong business strategies and aligning them with the marketing technology.
With the domain expertise in financial services, telecom and consumer product categories, Anshuman has created competitive advantages across organisations with a start-up mindset.
In a career spanning over two decades, Anshuman has led multicultural and multinational teams, created strong businesses and compelling brands. He has held important positions at organizations like Bharti Airtel, Commercial Bank of Ceylon (Sri Lanka), DU Telecom, Saudi Telecom Sapphire and HSBC Canara Life Insurance.
At Bharti Airtel as head of segmentation (mobile, fixed and enterprise) Anshuman created & implemented a pan India segmentation strategy with a sharp identification of consumer & business segments for Airtel. He successfully implemented turnaround strategies at the Commercial Bank of Ceylon, Sri Lanka, which helped the bank in garnering the highest Profit after tax (PAT) in its history and highest growth in fee income. At the Bank of Ceylon, Anshuman was instrumental in driving the growth strategy that resulted in the bank becoming the most profitable bank in Sri Lanka and also the 2nd highest in terms of market capitalization in the country. For showing phenomenal performance, the bank was adjudged the 5th most valuable brand in Sri Lanka by Brand Finance. He has also contributed significantly in global projects with companies like DU Telecom (Dubai) and led digital services growth at Saudi Telecom.
A great believer in the saying, an investment in knowledge pays the best interest, Anshuman spends much of his spare time in reading about the diverse topics to keep himself updated about the events happening around the world.