He is a seasoned professional in Digital with 12 years' experience of Product Management and Digital Marketing for retail consumer internet. He is passionate about consumer behaviour and UX and has spent the last 12 years help growing customer acquisition and user on boarding through dedicated efforts of Product Management, Digital Marketing, and UX.

He is currently heading Digital at Exide Life and in past has managed digital marketing for Edelweiss Tokio, managed product for Shaadi.com’s App and Cleartrip’s Air product.