Karthik Shankar | MMA
Karthik Shankar
Director – Digital Trading
GroupM

Karthik Shankar comes with a decade of experience in building and learning from digital advertising technologies. He has worked with video technology start-ups and set up business units for a programmatic & connected TV platform in South East Asian & Middle Eastern markets. His expertise is in understanding platforms/products and how technology can catalyze brands to better connect with the audience.

A microbiologist & genetic engineer by education, he started his career in a leading biotech firm. His passion to learn technology landed him in the adtech industry. He is also working to comprehend evolution at behavioral levels using ad-tech.

Karthik currently works with GroupM managing digital trading functions. He has hands-on experience in building businesses around video monetization (Media, PAAS) models, product pricing & partnerships, helping in creating, negotiating deals with media/tech platforms that GroupM works with.