The objective behind the MarTech council is to enable pioneering marketers to better understand the dynamically evolving nature of modern marketing.
The council will seek to add value to marketers by helping them to assess and adopt the right MarTech stacks and enabling business transformation.
The MarTech Council will :
Establish unbiased expertise in the domain
Educate brands and marketers on practical usage and trends of MarTech
Enable providers to understand the needs of marketers
Create credible content on the MarTech lifecycle from evaluation to implementation through :
Educational assets in terms of a Martech Maturity Guide
Webinars for thought leadership/evangelism
Industry surveys on State of Martech, Customer data maturity, etc.