Martech Council | MMA

The council will seek to add value to marketers by helping them to assess and adopt the right MarTech stacks and enabling business transformation.
The MarTech Council will :
  • Establish unbiased expertise in the domain 
  • Educate brands and marketers on practical usage and trends of MarTech
  • Enable providers to understand the needs of marketers
  • Create credible content on the MarTech lifecycle from evaluation to implementation through :
  1. Educational assets in terms of a Martech Maturity Guide
  2. Webinars for thought leadership/evangelism
  3. Industry surveys on State of Martech, Customer data maturity, etc.



Reports & Playbooks


Advisory Members

Council Members