
The Data & MarTech council helps facilitate business evolution and understand the importance of MarTech maturity, its capabilities, and data's importance in today’s dynamic world.
The Data & MarTech council helps facilitate business evolution and understand the importance of MarTech maturity, its capabilities, and data's importance in today’s dynamic world.
The council will seek to add value to marketers by helping them to assess and adopt the right MarTech stacks and enabling business transformation.
The MarTech Council will :
Data Council:
Barring the more advanced organizations, most others do not have the appreciation of first-party data and its business impact. Many of them do not collect first-party data, even when they have the avenues to do so. Many others do not want to invest in data-tech and mar-tech, as they are not convinced (or unaware) about the value it can unlock for them.