The objective behind the MarTech & Data council is to enable pioneering marketers to better understand the dynamically evolving nature of modern marketing.
MarTech & Data Council
The council will seek to add value to marketers by helping them to assess and adopt the right MarTech stacks and enabling business transformation.
The MarTech Council will :
- Establish unbiased expertise in the domain
- Educate brands and marketers on practical usage and trends of MarTech
- Enable providers to understand the needs of marketers
- Create credible content on the MarTech lifecycle from evaluation to implementation through :
- Educational assets in terms of a Martech Maturity Guide
- Webinars for thought leadership/evangelism
- Industry surveys on State of Martech, Customer data maturity, etc.
Data Council:
Barring the more advanced organizations, most others do not have the appreciation of first-party data and its business impact. Many of them do not collect first-party data, even when they have the avenues to do so. Many others do not want to invest in data-tech and mar-tech, as they are not convinced (or unaware) about the value it can unlock for them.
- The objective of this council is to bring this awareness and conviction to organizations across industries – “The value of First-Party Data, and how to utilize it effectively within the realms of privacy”
- Based on some real problem statements marketers face on data in marketing, the Data council will build a POV+POC which clearly articulates the value of First-Party Data and how to work with it (capabilities and enablers) to realize the outcomes.