The council will seek to :

• Bring awareness and conviction to organizations across industries on the value of Data, and how to utilize it effectively within the realms of privacy
• Educate brands and marketers on practical usage and trends of Data & MarTech
• Create credible content on the Data & MarTech implementation through - 
• • Educational assets in terms of a Martech Maturity Guide, CXO's guide to Data
  • Webinars for thought leadership/evangelism
  • Industry surveys on State of Martech, Customer data maturity, etc.