[India] Martech Implementation in BFSI - Challenges & Management | MMA Global

[India] Martech Implementation in BFSI - Challenges & Management

Wednesday, November 25, 2020 - 4:00pm to 5:00pm IST

Watch the Webinar:

This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.

Key Highlights:

  • Relevance and importance of Martech solutions across industries are establishing slowly but steadily
  • Implementing Martech requires a highly collaborative business culture across sales, marketing, service and IT
  • Data, the biggest fuel of Martech solutions often poses challenges
  • These challenges increase multi-fold in the case of the financial sector
  • Customer financial data needs to be kept highly secured.

Who Should Attend:

  • Chief Marketing Officers
  • VP/AVP - Marketing/Digital
  • Sr. Marketing Manager
  • Digital Marketing Manager
  • CIO/CTO​
Head - Martech & Automation
Federal Bank
Head of Brand, Digital & Social Marketing, Media, Consumer Research & Insight
Aditya Birla Capital
Solutions Director
Country Head & BOD Member
MMA Global India
Webinar Partner: