This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.
Key Highlights:
Relevance and importance of Martech solutions across industries are establishing slowly but steadily
Implementing Martech requires a highly collaborative business culture across sales, marketing, service and IT
Data, the biggest fuel of Martech solutions often poses challenges
These challenges increase multi-fold in the case of the financial sector
Customer financial data needs to be kept highly secured.
