The E-commerce council seeks to build an overall understanding of the ecosystem and address cluster-specific issues and enable industry standards.

The council has prioritised the following key areas to work on :

Build overall understanding of the ecosystem and to address cluster-specific issues
Capability building in Omni Channel Marketing
Streamline ecosystem through building a common vocabulary and industry standards

Key Insights:

Consumers are now experiencing the benefits of online channels, like limitless assortment, convenience & now most importantly safety
Voice as a platform really helps in increasing orders & product searches on E-Commerce platforms
Mobile fuels 30% more financial engagement in India
98% of postal codes in India ordered at least 1 Fashion item online in the year 2020
Over 60% of consumers made their first purchase online with Buy Online Pay In-Store (BOPIS)
10% increase in the number of orders placed per week per customer
11% of consumers tried online shopping for the first time in 2020
80% of online shoppers shop via mobile device

Source: MMA Industry Reports & Webinars

Advisory Members

Testimonials

Playbook

Events

Webinar

Members Speak

Council Companies