The E-commerce council seeks to build an overall understanding of the ecosystem and address cluster-specific issues and enable industry standards.
E-commerce Council
The council has prioritised the following key areas to work on :
- Build overall understanding of the ecosystem and to address cluster-specific issues
- Capability building in Omni Channel Marketing
- Streamline ecosystem through building a common vocabulary and industry standards
Key Insights:
- Consumers are now experiencing the benefits of online channels, like limitless assortment, convenience & now most importantly safety
- Voice as a platform really helps in increasing orders & product searches on E-Commerce platforms
- Mobile fuels 30% more financial engagement in India
- 98% of postal codes in India ordered at least 1 Fashion item online in the year 2020
- Over 60% of consumers made their first purchase online with Buy Online Pay In-Store (BOPIS)
- 10% increase in the number of orders placed per week per customer
- 11% of consumers tried online shopping for the first time in 2020
- 80% of online shoppers shop via mobile device
Source: MMA Industry Reports & Webinars