The E-commerce council seeks to build an overall understanding of the ecosystem and address cluster-specific issues and enable industry standards.
The council has prioritised the following key areas to work on :
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Build overall understanding of the ecosystem and to address cluster-specific issues
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Capability building in Omni Channel Marketing
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Streamline ecosystem through building a common vocabulary and industry standards
Key Insights:
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Consumers are now experiencing the benefits of online channels, like limitless assortment, convenience & now most importantly safety
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Voice as a platform really helps in increasing orders & product searches on E-Commerce platforms
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Mobile fuels 30% more financial engagement in India
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98% of postal codes in India ordered at least 1 Fashion item online in the year 2020
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Over 60% of consumers made their first purchase online with Buy Online Pay In-Store (BOPIS)
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10% increase in the number of orders placed per week per customer
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11% of consumers tried online shopping for the first time in 2020
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80% of online shoppers shop via mobile device