The council has prioritised the following key areas to work on  :

• Build overall understanding of the ecosystem and to address cluster-specific issues
• Capability building in Omni Channel Marketing
• Streamline ecosystem through building a common vocabulary and industry standards

Key Insights:

• Consumers are now experiencing the benefits of online channels, like limitless assortment, convenience & now most importantly safety
• Voice as a platform really helps in increasing orders & product searches on E-Commerce platforms
• Mobile fuels 30% more financial engagement in India
• 98% of postal codes in India ordered at least 1 Fashion item online in the year 2020
• Over 60% of consumers made their first purchase online with Buy Online Pay In-Store (BOPIS)
• 10% increase in the number of orders placed per week per customer
• 11% of consumers tried online shopping for the first time in 2020
• 80% of online shoppers shop via mobile device

Source: MMA Industry Reports & Webinars