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India

The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.

It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.

What makes this MarTech Playbook unique:

Released: 
May, 2021
Region: 

Makemytrip India Pvt. Ltd.

The Trade Desk (India)

The UK Trade Desk Ltd. (India)

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Released: 
April, 2021
Education Section: 
Region: 

Thursday, April 15, 2021 - 6:30am to 7:30am IST

Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.

This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?

Key highlights:

Region: 
Speakers: 
VP - Digital Transformation & Growth
Unilever South Asia
Head, Analytics
Aditya Birla Capital
Co-founder
Chumbak
Country Head & BOD Member
MMA Global India
VP Customer Strategy
Merkle Sokrati
Watch the Webinar: