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After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.
The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.
This webinar will be a discussion on how new channels in the surging open internet offer omnichannel opportunities for marketers to influence the consumer at every stage of their journey by going beyond search and social media.