Ruchira Jaitly | MMA Global

Ruchira Jaitly

Ruchira Jaitly
Head Of Marketing – India
HMD Global

Ruchira leads Product Portfolio Planning, Marketing and Go-To-Market for India in the extremely dynamic and hugely competitive Mobile Devices Category with HMD Global, a Finnish start up marketing and distributing Nokia Devices across 80+ countries globally.

A B2C business and marketing professional for the past 23 years, she has worked across stints in sales, marketing, and even led a B2C Start Up, launching a portfolio of F&B solutions to combat the challenge of malnutrition in India. Ruchira was responsible for building some of the biggest brands for Pepsico in India, Kurkure, Lay’s and Mountain Dew, and creating scale consumer campaigns (Crash the Pepsi IPL, Kurkure Tea-Time and Lay’s Flavor World Cup), harnessing India-led innovations (Nimbooz Masala Soda) and leveraging global playbooks to bring alive brands from Pepsi, 7UP, Mountain Dew and Mirinda to Lays and Cheetos.

Some of her affiliations include –member on the CII National Committee on Women Empowerment & Indian Women Network (IWN), mentor at the Vedica Women’s Alliance and also Founder at Ashoka University, Haryana.