MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-
Key takeaways for attendees would be to seek direction on how they should leverage the upcoming festival season which in the current context becomes very crucial to capitalise and meet business outcomes and targets.