MMA Press Release | Page 52 | MMA Global

MMA Press Release

 Global Brands Take Center Stage at Mobile Marketing Forum
Premier Brands Share Developments in Mobile Marketing Campaigns
 
What:   The Mobile Marketing Forum )www.mobilemarketingforum.com), the world’s largest event focused on the global mobile marketing industry, will showcase case studies, exciting new mobile initiatives and much more.  Among the line up of brands presenting at this year’s event are:
 
  • adidas: a Case Study on the use of mobile marketing
  • Fandango, Sears Holding Corp: a panel session on mobile marketing for retail
  • CBS Corp: Opportunities for Mobile Marketing & Advertising in the US Market
  • Univision, The Weather Channel Interactive, Handango: How multimedia in mobile marketing can improve response rates
  • Anheuser-Busch: a Case Study: BudLight’s March Madness
 
Additional brand participation includes: MLB Advanced Media, The Coca-Cola Company, Delta Air Lines, Google, Yahoo! and more. 
 
Who:    The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 1-800-FREE411, 3CInteractive, Airwide Solutions, AmDocs, Buongiorno, Changing Worlds, Crisp Wireless, LiveWire Mobile, mBlox, Millenial Media, Motricity, Movius Interactive Corporation, Mozes, MX Telecom, NAVTEQ, Netbiscuits, Smaato, SnapTell, The Weather Channel, Third Screen Media and VeriSign.  
 
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GoMoNews, GSMA, inmobile.org, MobiAd News, Mobile Giving Foundation, Mobile Marketer, Mobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Yankee Group.
 
 
When:  June 10 – 11, 2008 at the
New York Marriott Marquis Times Square
            )www.mobilemarketingforum.com)
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
 
 
News Type: 

 

MOBILE MARKETING ASSOCIATION NAMES 2008 EMEA BOARD OF DIRECTORS

Board represents leaders in mobile marketing across the ecosystem

London – May 13th, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its 2008 Europe, Middle East and Africa )EMEA) Board of Directors, chaired by Russell Buckley, Managing Director, Europe, AdMob. The EMEA Branch was established in April 2007 and has since launched region specific Mobile Advertising Guidelines and conducted a survey into Mobile Attitude and Usage in five key Western European markets.  The MMA’s mission is to create a sustainable industry for mobile marketing world-wide and the new board will continue to foster region-wide leadership on the key issues affecting the industry, including best practices and the protection of consumer privacy.  The MMA EMEA Branch also recently opened its London offices and hired Paul Berney as its Managing Director for EMEA.

The MMA EMEA Executive Committee members for 2008 include:
  • Chairman: Russell Buckley, AdMob Inc., Managing Director, Europe
  • Vice-Chairman: Dan Rosen, AKQA, Group Head, UK
  • Treasurer: Xavier Perret, Orange Group, Vice President, Digital Advertising Solutions
  • Secretary: Mark Wächter, MMA Germany )BVDW Section Mobile)
  • Director at Large: Christian Hernandez Gallardo, Google, Strategic Partnerships
  • MMA: Paul Berney, MMA EMEA Branch, Managing Director
 
“The EMEA chapter’s work to date has made great progress in the development of the region’s mobile marketing industry,” said incoming chairman Russell Buckley. “I’m greatly looking forward to working with the rest of the new board and the EMEA membership to continue to build on this solid foundation and to further advance the MMA’s mission in the region.”
 
The other Board of Director members include the following elected, founding, honorary and sustaining individuals and companies:
 
  • Anne-Lise Katle, Telenor Nordic Mobile, Head of Mobile Content
  • Arda Kertmelioglu, Mobilera B.V., Co-Founder / Chief Business Development Officer
  • Charles Sword, Yahoo! Europe, Head of Mobile Advertising
  • David Barker, Nokia, Head of Publishers and Partnerships, EMEA
  • Eamon Hession, Púca, CEO & MMA Ireland Chairman
  • Hervé Le Jouan, M:Metrics Ltd, Managing Director Europe
  • Martin Peters, T-Mobile International, Head of Mobile Search & Advertising
  • Melis Turkmen, TURKCELL, Mobile Marketing & Advertising Unit Head
  • Prinz M. Pinakatt, The Coca-Coca Company, Manager of Interactive Marketing Europe
  • Richard Saggers, Vodafone, Head of Mobile Advertising & MMA Chairman Emeritus EMEA
  • Roland Tauchner, DIMOCO Direct Mobile Communications, Managing Director & MMA Austria, Chairman
  • Sixto Arias, Mobext )Havas Digital), Managing Director & Founder MMA Spain and Salvador Carrillo, Mobile Dreams Factory, CEO & MMA Spain, President
  • Stefan Meyer-Spickenagel, GroupM, Global Director Mobile
  • Tanya Field, O2/Telefonica, Head of Mobile Internet
 
 
“The EMEA region is of central importance for the mobile marketing industry going forward,” said outgoing EMEA Chairman and Vodafone’s Head of Mobile Advertising, Richard Saggers. “The MMA is privileged to have so many leading industry figures serving on the Board of Directors. The MMA thanks each of the 2007 board members for their contributions to the association since the launch last April.”
 
The EMEA Executive Committee will also join the MMA Global Board of Directors.  The MMA’s next EMEA event for mobile marketing, the Mobile Marketing Forum, will be held in October 2008. For more information, visit www.mobilemarketingforum.com.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 

 

MOBILE MARKETING ASSOCIATION APPLAUDS FTC’S EFFORTS TO BRING KEY STAKEHOLDERS TOGETHER TO DISCUSS MOBILE MARKETING
 
Washington, D.C. – May 8, 2008 — Mobile marketing took center stage during this week’s Federal Trade Commission )FTC) Town Hall “Beyond Voice: Mapping the Mobile Marketplace” workshop held in Washington, D.C.  Key discussions surrounded the importance of mobile devices to consumers’ productivity, safety, entertainment and social lives, as well as the opportunity for brands and marketers.  Noting the support of the FTC and mobile ecosystem for continued development of self-regulated guidelines and best practices, President Laura Marriott of the Mobile Marketing Association )MMA) stated, “We applaud the efforts of the FTC to allow representatives of the mobile ecosystem to be heard.  The MMA is pleased with the industry’s self-regulatory initiatives to reduce unsolicited messages, protect privacy and ensure a positive consumer experience.”
 
Marriott continued, “as mobile marketing campaigns continue to advance, and consumer adoption and usage of mobile data services grows, the opportunities for marketers and brands increases as well.  We as an industry will continue to enhance our global MMA Advertising Guidelines and MMA US Consumer Best Practices, monitoring and ensuring compliance against them.  Interaction between brands or marketers with mobile consumers takes place at the opt-in request of each individual ensuring only desired information is obtained.”
 
In conclusion, Marriott noted, “The MMA looks forward to continuing its dialogue with consumers, the FTC and other regulators, as well as the mobile ecosystem to further refine and strengthen consumer protections in this dynamically evolving mobile marketplace.”
 
Additional details on this week’s FTC Town Hall meetings can be found HERE
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit . www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
 Mobile Marketing Forum to Feature Real-time Campaigns
 Industry’s Largest Mobile Marketing Event Returns To New York
 
What:   The Mobile Marketing Forum )www.mobilemarketingforum.com), the world’s largest event focused on the global mobile marketing industry, is returning to New York on June 10th and 11th featuring an agenda that showcases topics ranging from mobile marketing basics to more advanced strategies for mobile advertising, mobile commerce and more.  Highlighted sessions include:
 
  • Case Studies from leading brands including adidas; Anheuser-Busch; Hearst Magazines Digital Media; and more
  • Mobile Advertising Track: A deep dive on the opportunities for brands, the carrier’s perspectives as well as location based mobile advertising
  • Mobile Marketing 101 Track: For those new to mobile marketing, a session outlining the ‘how tos’
 
In addition, key topics such as Measurement, Consumer Best Practices and Advertising Guidelines will be discussed and debated during this year’s marquee event.
 
Who:    The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 1-800-FREE411, 3CInteractive, Airwide Solutions, Buongiorno, Changing Worlds, Crisp Wireless, LiveWire Mobile, Movius Interactive Corporation, Mozes, NAVTEQ, Netbiscuits, Smaato, SnapTell, Third Screen Media and VeriSign.  
 
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GSMA, inmobile.org, MobiAd News, Mobile Marketer,cMobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Yankee Group.
 
 
When:  June 10 – 11, 2008 at the
New York Marriott Marquis Times Square
            )www.mobilemarketingforum.com)
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 

 Mobile Marketing Association Publishes Global Mobile Advertising Guidelines

- Worldwide Guidelines Help Drive Ease of Market Entry for Brands and Agencies -
 
Denver, CO; Hong Kong & London - 24 April, 2008 — The Mobile Marketing Association )MMA), which represents more than 600 companies across the mobile marketing ecosystem, today announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. The guidelines have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group )MAG), ADMA and others. www.mmaglobal.com
The Global guidelines capitalise on the progress made in 2007 with the publication of region specific Mobile Advertising Guidelines for North America, Asia Pacific and Europe, Middle East and Africa. The regional guidelines have been integrated into a global guideline to ensure a consistent approach to mobile advertising worldwide.
The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs,” said Laura Marriott, President, Mobile Marketing Association.
The guidelines provide improved formats around mobile web and have added new guidelines for messaging )including SMS and MMS) and downloadables. The MMA has also introduced a publication called Mobile Advertising Overview which will help those new to the space get educated. The guidelines include recommended aspect ratios and banner dimensions, maximum file sizes, file formats and other technical specifications.
“To ensure the best consumer mobile marketing experience, it is essential to have industry-wide accepted advertising guidelines,” said Stephanie Bauer, Marketing Manager for Verizon. “The MMA and its committees continue to update these guidelines reflecting the most up-to-date practices for marketers across the globe.”
“The MMA has been leading the development of mobile advertising guidelines for the global marketplace,” said Will Hodgman, CEO of M:Metrics. “We are pleased to be working with them to create a sustainable advertising environment to help drive even faster development of mobile advertising globally.”
The Mobile Advertising Committee was created to establish a library of format and policy guidelines for advertising within content on mobile devices and is comprised of MMA member companies including: 4INFO, Inc., Action Engine, Ad Infuse, Inc., AdMob, Inc., AKQA Mobile, Amobee, Media Systems, AOL LLC, AT&T Mobility, Bundesverband Digitale Wirtschaft )BVDW) e.V., David Krynauw, DoubleClick, Flycell, Gannett Digital, Greystripe Incorporated, Handmark, Inc., I-Mobile Marketing, LLC, Incentivated Limited, iO Global Limited, M:Metrics, Madhouse, Inc., MediaFLO USA, Inc., Medio Systems, Inc., Microsoft )MSN and Windows Live), Mobixell Networks )Europe) Ltd, Mozes, Inc., News Over Wireless, Nielsen Mobile, Nokia Corporation, OpenMarket, Out There Media Holding GmbH, Qualcomm, Quattro Wireless, R/GA, Rhythm NewMedia, Safecount, ScreenTonic, Sensei, Inc., ShoZu, SinglePoint, Sports.comm Ltd, Sybase 365, The Coca-Cola Company, The Weather Channel Interactive, Thin Multimedia, Third Screen Media, Turkcell Iletisim Hizmetleri A.S., U.S. Cellular Corp., Univision Online, Inc., Verizon Wireless, Vindigo, VML, Vodafone Group Services, Ltd. and Yahoo!.
 
 
The MMA Mobile Advertising Guidelines can be downloaded from:
 
The MMA has also released a Mobile Advertising Overview white paper which can be downloaded from:
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 

 

Mobile Marketing Industry Continues to Grow; Reflected in MMA Membership Growth

Mobile Marketing Association Member List Reflects Global Reach
 
Denver, CO & London, UK – April 16, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) continues to experience record membership growth on the heels of its most recent Latin American chapter launch and continued growth of the mobile industry. Commenting on the news, MMA President Laura Marriott stated, “Over the past few years, we have seen the mobile marketing industry grow exponentially. The growth in membership is recognition of the industry’s commitment to growing the mobile channel in a sustainable and collaborative fashion, ultimately protecting the consumer experience and helping to encourage adoption and drive industry creation more quickly.”
 
“The MMA is becoming the gateway for operators, enablers, agencies and brands alike to the highly lucrative world of mobile marketing,” said Nick Lane, managing director, Direct2Mobile. “With its considerable membership, the standardisation and harmonisation initiatives driven by the MMA are opening the door to this multi-billion dollar industry.”
 
The latest companies to join the MMA include:
 
·          Acxiom Corporation
·          Adweek Media
·          Arvato Mobile GmbH
·          Binbit México S.A. de C.V.
·          CPX Interactive
·          DeNA Global, Inc.          
·          Editora Abril SA.
·          Electric Agency
·          Fidelity Investments      
·          Fulano.com.br SA )F.Biz)
·          Future Mobile Interatividades Digitais LTDA
·          FUTURLINK
·          GroupM
·          IntegraClick, Inc.
·          Kahkaha Kom Internet Bilgi ve Reklam
·          MBmobile interactive, LLC
·          Media Contacts
·          MOMAIL
·          Movius Interactive Corporation
·          mVentix, Inc.
·          Neolane Inc.
·          Netomat, Inc.
·          Okto Tecnologia E Servicos De Informática Ltd.
·          Peermeta
·          Quigley-Simpson
·          RH Brands, LLC
·          RH Donnelley
·          Smarter Agent
·          Studiocom
·          TakeNET )CURUPIRA SA)
·          The Phorsite Group
·          TMN - Telecomunicacoes Móviles Nancionais        
·          TNS     
·          WAUMOVIL SA  
·          WIN plc
·          Wireless Media Consulting
·          Wunderman
 
A complete list of all MMA member companies can be found in the MMA Member Directory at www.mmaglobal.com/memberdirectory.pdf. For information on joining the MMA, please contact [email protected].
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 

 

Mobile Marketing Association Announces Call for Nominations for Industry’s Leading Global Mobile Marketing Awards
 
Denver, CO, Hong Kong & London, UK – April 15, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its call for nominations for its Annual Global Awards Program. It’s time to recognize the industry’s exceptional campaigns, companies and people who have made mobile a successful new media channel. 
 
Now in its fourth year, the Annual Global MMA Awards acknowledge individuals, campaigns and companies that lead the global industry in the development of campaigns that showcase brand adoption of mobile and encourage consumer adoption and interaction. The MMA is seeking nominations, world-wide, for the awards to recognize the leaders in the mobile marketing and media industry. 
 
The 2008 Annual Global MMA Awards categories include:
·          Best Use of Mobile Marketing
·          Best Use of Mobile Marketing Award which include:
o    Branding
o    Direct Response
o    Promotion
o    Relationship Building
o    Product/Services Launch
o    Search Marketing
o    Cross Media Integration
·          Innovation Award
·          Innovation Award for Creativity
o    Technology
o    Media
·          Mobile Marketing Academic of the Year
·          Outstanding Individual Achievement in Mobile Marketing
·          Mobile Marketing Association Award for Overall Excellence )Company/ Committee)
 
Past winners included wireless operators, brands, technology enablers, agencies and more included: The Hyperfactory and Saatchi & Saatchi LA, Reliance Communications Ltd., Mobiento Médecins Sans Frontières Sweden, iLoop Mobile and Isobar.
Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Web page at www.mmaglobal.com for more information on how to submit a nomination. Winners will be announced during the Global Awards Ceremony and Dinner to be held this November in San Diego – www.mobilemarketingforum.com
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 

 

MOBILE MARKETING FORUM SHOWCASES DEVELOPMENTS IN EMEA
 
-MMA Opens EMEA Headquarters and Appoints EMEA Managing Director-
 
 
London, April 15th 2008 – The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents close to 600 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in LondonTaking place over the next two days at the Hilton London Metropole, the MMF )www.mobilemarketingforum.com) will showcase the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands including BMW, Yell.com, AOL Europe and Google.
 
The MMF features industry leaders from across the mobile value chain including operators, brands, agencies, content providers, technology and media companies. Keynote addresses include:
·          A Researcher’s Perspective on the European Market from M:Metrics
·          An Agency’s Perspective on Mobile Marketing: Show me the Money by Mindshare
·          Critical Success Factors for Mobile Marketing presented by Out There Media
·          How to Generate and Run Mobile Youth Communities for Operators from MOBILERA
 
The MMA also announced the unveiling of its new EMEA headquarters in St James’ Park, London and the appointment of Paul Berney as Managing Director )MD) of its EMEA Branch.
 
“Mobile marketing continues to see significant growth in the EMEA region, making the Mobile Marketing Forum an ideal occasion to bring together the leaders in the industry,” said MMA Global President Laura Marriott. “The appointment of a dedicated MD for EMEA with the depth of experience that Paul Berney possesses will further aid the development of the mobile marketing industry and the association. We look forward to working with Berney and our EMEA members to offer even greater benefits for our membership in region.”
 
Recruited to lead association activities in the EMEA region, Berney joins the MMA from Response Mobile Ltd, a mobile marketing and service solutions agency where he was Founder and Managing Director; prior to this he was Business Development Director for mobile marketing agency Marvellous. Berney will continue to promote  the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and will promote the MMA as the leading association for region-wide consultation on the key industry issues.
 
Other MMA events in 2008 include:
 
ENDS
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or Kirsten Woodard
Global Results Comms )GRC)
P: +1 949 608 0276
 
  
 
 
News Type: 
 Mobile Marketing Association Supports ioglobal Inc.’s Three Screen Trial
  

nitiative’s outcomes expected to have industry-wide impact in the area of mobile measurement

New York, NY )April 7, 2008) – Today, ioglobal Inc. announced that it has received the support of the Mobile Marketing Association )MMA) )) for its trial of integrated mobile-TV-PC marketing measurement practices. www.mmaglobal.com

The goal of ioglobal’s Three Screen Trial is to arrive at an optimal framework for assessing the role of mobile in integrated campaigns. For the first time, user response to branded content delivered on both mobile and PC platforms will be correlated with television viewing data. Outcomes from the Three Screen Trial are expected to provide MMA’s constituency with key insights on such issues as mobile marketing targeting and measurement.

ioglobal, a spin off of British Telecommunications’ ventures program, is a worldwide provider of integrated mobile content solutions for wireless network operators, media companies, advertisers and advertising agencies to enhance the mobile experience for consumers.

“We are pleased to be supporting ioglobal on the Three Screen Trial,” commented Laura Marriott, president of MMA. “Measurement is key to all players in the ecosystem in order to drive mobile investment and maximize brand engagement with the mobile channel. The Three Screen Trial results will be one of the first steps in supporting the effectiveness of mobile in a cross media environment.”

The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA launched a Measurement initiative in mid-2007 to respond to the need to develop consistent industry metrics to measure the success of the mobile channel.

ioglobal’s Three Screen Trial will be conducted in partnership with major media companies and advertisers. Advertising campaigns launched during the trial will integrate several mobile marketing tactics in use today such as banner ads, pre-roll, post-roll and in-stream videos, as well as SMS and pure content sponsorship. This launch will provide the mobile marketing industry with new mechanisms for measuring the role and effectiveness of mobile in integrated campaigns.

“The Three Screen Trial will provide a ‘live lab’ to evaluate mobile’s impact on both sales and brand health,” explained Bob DeSena, ioglobal Inc.’s general manager for North America. “Because of the unique characteristics of ioglobal’s platform, we are able to respond to the industry’s need for greater knowledge of integrated communications and the impact of different strategies on campaign outcomes.”

 

Media Contacts

In the Americas please contact Scott Yates at Largemouth Communications tel: +1 )919) 459-6452/ [email protected]

In Europe or Asia please contact Peppa Sheridan at Peptalk Communications tel: +44 )0) 1420 83206/ [email protected]

 
For MMA media inquiries, please contact Valerie Christopherson or Kirsten Woodard
tel: +1)949) 608 0276/ [email protected]

For MMA EMEA: Jen Allen or Louise Amon P: +44 20 7751 4444; E: [email protected] 

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News Type: