MMA Press Release | Page 56 | MMA Global

MMA Press Release

GSMA AND MMA COLLABORATE TO ACCELERATE GLOBAL DEVELOPMENT OF MOBILE ADVERTISING

NEW YORK - Mobile Marketing Forum – June 6, 2007 — The GSM Association (GSMA) and the Mobile Marketing Association (MMA) have agreed to cooperate to accelerate the development of mobile advertising worldwide. The two organizations will collaborate to deliver standardization and transparency around current mobile advertising activity, and to develop new, innovative advertising techniques.

The MMA will lead the development of guidelines, formats and best practices for mobile advertising, while the GSMA will work with mobile operators globally to develop and prioritize consistent structures, such as inventory types, and commercial and measurement models that will allow advertisers to create valuable advertising propositions.

“This partnership will build on the Mobile Marketing Association’s work-to-date in the development of mobile advertising,” said Bill Gajda, chief commercial officer of the GSMA. “The MMA and GSMA will bring leading advertisers, agencies and operators together to ensure that this very promising, but nascent advertising medium realizes its full potential for the benefit of all players in the ecosystem.”

The agreement follows the recent announcement of the GSMA’s Mobile Media and Entertainment Group that will oversee its Mobile Advertising Programme, which is made up of representatives from leading mobile operators from around the globe.

“The value chain for mobile advertising is more complex than other media channels, with the mobile operator playing a key role, hence the driver for collaboration. The GSMA brings the global GSM mobile operator community to the table and we are pleased to be working with them to expand the reach of a sustainable mobile advertising ecosystem,” said Laura Marriott, president of the MMA. “We look forward to working jointly with the GSMA to deliver a consistent global industry standard for mobile advertising.”

About the GSM AssociationThe GSM Association (GSMA) is the global trade association representing more than 700 GSM mobile phone operators across 218 countries of the world. In addition, more than 200 manufacturers and suppliers support the Association's initiatives as key partners. The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers. The Association's members serve more than two billion customers – 82 percent of the world's mobile phone users. See: www.gsmworld.com & www.3gsmworldcongress.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com


FOR MORE INFORMATION:
MMA Press Relations:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

For the GSM Association:
Mark Smith or David Pringle
Email: [email protected]


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MMA INCREASES FOCUS ON MEASUREMENT OF MOBILE MARKETING SUCCESSES

New Measurement Committee Framework Instilled for Effectiveness of Mobile in Traditional and Cross-Media Marketing Campaigns

New York - Mobile Marketing Forum – June 6, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the association’s focus on mobile advertising measurement with the introduction of its Global Measurement Committee (GMC). The focus on measurement comes on the heels of the latest MMA Mobile Advertising Guidelines (www.mmaglobal.com/mobileadvertising.pdf ) release. The MMA plans to collaborate on the initiative with other industry associations.

Today, mobile spend by brand marketers is in the trial stages. Before allocating more budgets to mobile, brands require a deeper understanding of the role of mobile in the overall mix, consumer acceptance of brand messaging, consistent guidelines and best practices as well as insight into effectiveness and value. Under guidance of the MMA GMC, the industry will create a framework for the measurement of mobile marketing campaigns across all channels such as mobile video, television, multimedia services and more.

“The MMA is the right organization to lead the development of ad currencies against its current guidelines, given its diverse and representative membership base,” said Tom Daly, group manager, Strategy & Planning, Global Interactive Marketing, The Coca-Cola Company and MMA Global and NA Board Executive Committee member. “The Coca-Cola Company is committed to mobile as a viable channel to our consumer and measurement will help us ensure the investment is allocated in the right place.”

Richard Saggers, New Business - Head of Mobile Advertising, Vodafone Group Services Ltd & EMEA MMA Chairman, added, “It is crucial to have guidelines in place to measure the use of mobile marketing not only for agencies, brands and marketers, but for the entire global industry. Then, understanding how to measure campaign success will help to drive the adoption of the mobile channel.”

“Measurement was one of the two most critical items we needed to address in rebuilding the Internet Advertising industry,” said Greg Stuart, former CEO of the IAB. “Marketers and their agencies demand that all digital mediums, including Mobile, provide superior advertising measurement, while insuring that the measurement meets the standards and market acceptance of traditional media. How well the Mobile Marketing industry accomplishes this will determine whether they capture their rightful share of marketers’ budgets.”

Co-chaired by The Coca-Cola Company in North America and M:Metrics in EMEA, the MMA GMC membership includes representation from media companies, brands, wireless operators and market research firms. The MMA GMC membership is open to all MMA member companies.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
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MMA ANNOUNCES FORMATION OF PARTICIPATION TV COMMITTEE

MMA Will Focus Key TV and Mobile Media Membership to Ensure Best Practices Continue to “Uphold Public Trust and Positive Consumer Experience”

New York - Mobile Marketing Forum – June 6, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the formation of the first industry-wide committee to focus on the growth of TV’s mobile participation. The MMA, which launched the first version of its interactive TV guidelines in June 2005, appointed a committee, represented by all key industry sectors, that will enable U.S. TV viewers to engage with their favorite shows in a consistent manner. The Participation TV (PTV) Committee includes TV broadcasters, producers, mobile operators, mobile gateway providers and application specialists.

The MMA PTV Committee will continue to develop industry guidelines that protect the long-term viability of the industry by setting standards across all key elements of the interactive TV supply chain. The guidelines will be integrated into the MMA’s Consumer Best Practices guidelines
(www.mmaglobal.com/bestpractices.pdf) and reinforces the MMA’s commitment to the development of the mobile content industry. The Committee will be co-chaired by Telescope, Inc. and Granada USA. The MMA continues to demonstrate its leadership in the field of participation TV, which delivers a specific experience for TV viewers, enabling them to vote, integrate play-at-home versions into TV formats, and enable home viewers to appear on their favorite TV game shows through their mobile devices.

“The formation of the Participation TV Interest Group occurs at a key juncture in the history of consumer-TV interaction, given the numerous and growing successes of reality, text-to-vote and mobile TV programming across the industry,” said Troy Sample, chief executive officer of Telescope and chairman of the MMA PTV Group. “The MMA is taking the leadership reins in its development of common guidelines upon which the entire industry can build their campaigns. The MMA has helped galvanize the mobile marketing industry in a way that few self-governing industry organizations have done. The formation of the Participation TV Interest Group will help fuel the growth of what is already an exciting market sector.”

“MMA members include the leaders in developing consumer programming across all marketing channels, including broadcast, broadband internet and mobile TV, and this new committee is a natural fit for the association,” said Cyriac Roeding, executive vice president, CBS Mobile and MMA’s Global and North American chairman. “The Participation TV Interest Group will enable all players in the mobile marketing ecosystem to speed delivery of interactive or participation campaigns centered on the growing demands of today’s highly mobile consumer.”

Committee membership is open to all active MMA members.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
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MOBILE MARKETING ASSOCIATION’S INTERNATIONAL JOURNAL OF MOBILE MARKETING NOW AVAILABLE


Third Issue of Journal Highlights Global Emphasis of Mobile Marketing


New York - Mobile Marketing Forum – June 5, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the entire mobile ecosystem, today announced the release of its third issue of The MMA International Journal of Mobile Marketing (MMA-IJMM). The MMA-IJMM provides educational information on the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Outreach Committee and contains ten articles from industry experts, thought leaders and global contributors to the mobile marketplace.

“The IJMM is another tool that can be leveraged to understand the current global landscape and its opportunities,” said Michael Hanley, assistant professor of advertising at Ball State University and co-chair of the MMA Academic Outreach Committee. “The MMA Academic Outreach Committee has led the development of this issue of the journal, which includes contributions from some of the industry’s most notable mobile marketing experts.”

”The Academic Outreach Committee is pleased to present the third issue of the IJMM, which has contributions from a host of industry leaders and educators who are committed to excellence and growth for the mobile marketing sector,” said Michael J. Becker, executive vice president of Business Development for iLoop Mobile, Inc. and co-chair of the MMA Academic Outreach Committee. “The maturity of the industry, along with the exponential growth among consumers validates the timeliness of this journal.”

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University and has member participation from Action Engine, ipsh!, Motricity, NeuStar, Inc., Northeastern University, TMP Directional Marketing and Zoove. The MMA-IJMM is published twice a year.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website (www.mmaglobal.com).

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
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MMA UPDATES ADVERTISING GUIDELINES WITH FOCUS ON DOWNLOADABLE CONTENT AND MOBILE WEB

Endorsed by Mobile Ecosystem, Sets Consistent Experience for Mobile Marketing

New York - Mobile Marketing Forum – June 5, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today released version 4.0 of its Mobile Advertising Guidelines during the Mobile Marketing Forum (MMF) held in New York. The revision includes guidelines for mobile web and downloadable content, such as advertising-oriented games, as well as an overview on Multi-media Messaging Services (MMS). The MMA has been providing thought leadership and customized for mobile industry formats, guidelines and best practices since 2000, and released its first Mobile Advertising Guidelines in September 2005.

“MMA Mobile Advertising Guidelines continue to provide a framework for mobile advertising that anticipates the evolving needs of marketers and helps ensure a non-intrusive, secure experience for mobile customers,” said Pete Distler, general manager, Sprint Mobile Media Network. “The guidelines are an example of how the MMA leads the worldwide mobile marketing industry by bringing all players in the ecosystem together to ensure successful, effective mobile advertising campaigns for brands and a positive experience for consumers.”

“The MMA brings together the key players in the development of its guidelines,” said Heidi Lehmann, VP, Strategic Development, Third Screen Media and co-chair of MMA NA Mobile Advertising Committee. “The cross-industry collaboration is critical, as we are able to quickly deploy guidelines that meet the needs of the industry and our customers, including the world’s largest marketers, advertising agencies and media companies as well as supply a single, consistent standard to encourage rapid adoption.”

“The MMA is pleased to release the latest Mobile Advertising Guidelines which is the result of the collaboration of companies representing the entire mobile ecosystem all of whom share the unified goal of promoting common guidelines, measurements and codes of conduct in mobile advertising worldwide,” said Laura Marriott, president of the Mobile Marketing Association.

The fourth revision of the MMA Mobile Advertising Guidelines is published by the MMA’s Mobile Advertising Committee, which is chaired in North America by Sprint Nextel, Third Screen Media and Yahoo!; in Asia by Madhouse; and in EMEA by Enpocket and Vodafone Group. The committee’s membership includes wireless carriers, technology enablers, agencies and content providers. The MMA will deploy a usability lab to validate ongoing iterations to the guidelines later this year. The current MMA mobile advertising guidelines can be viewed at: www.mmaglobal.com/mobileadvertising.pdf.

The MMA NA Mobile Advertising Committee’s membership includes representatives from:

24/7 Real Media
AccuWeather, Inc.
Action Engine Corporation
AdMob
Airborne Entertainment
Alltel Wireless
Amobee Media Systems
AOL LLC
AT&T Mobility
Cellfish Media
Crisp Wireless
Dennis Digital
Digital Sidebar, Inc.
DoubleClick Inc.
Dynetic MEnpocket, Inc.
Flycell Inc.
Gannett Digital
Greystripe
Handmark Inc.
Helio LLC
iLoop Mobile, Inc.
InfoSpace, Inc.
ipsh!net, Inc.
LimeLife, Inc.
Mark Beccue Consulting, Inc.
Michael Marchese
Microsoft (MSN & Windows Live)
Millennial Media
Mobliss Corporationobile Solutions
MoPhap
Motricity, Inc.
mTLD (.mobi)
Nellymoser, Inc.
New York Times Company
News Over Wireless
Nokia
NPR
Openwave
Qualcomm
R/GA
Reuters
Rhythm NewMedia
Sensei Corp.
Soapbox Mobile
Sprint Nextel
The Hyperfactory
The Weather Channel Interactive
Third Screen Media
Tribune Company
Univision Online, Inc.
US Cellular Corp.
Verizon Wireless
Verve Wireless, Inc.
WeatherBug
Yahoo!, Inc.
Zingy, Inc.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MOBILE MARKETING FORUM HIGHLIGHTS MOBILE ADVERTISING, MEDIA AND ENTERTAINMENT

ABC News Digital Media, The Coca-Cola Company, SONY BMG MUSIC ENTERTAINMENT Highlighted Speakers at Industry’s Leading Mobile Marketing Event

New York, June 4, 2007 – This week, the Mobile Marketing Association (MMA) (www.mmaglobal.com) will host its annual Mobile Marketing Forum (MMF) in New York, showcasing the mobile opportunities for marketing, advertising, media and entertainment. The industry’s premier global event, the MMF will host industry leaders from agencies, brands, carriers, content, entertainment and media companies. Keynote addresses include: Mark Greatrex, SVP Marketing Communications and Insights, The Coca-Cola Company; Thomas Gewecke, EVP Global Business Development, SONY BMG MUSIC ENTERTAINMENT; and Bernard Gershon, SVP/general manager, ABC News Digital Media Group.

“Mobile marketing is strengthening the bond between consumers and our brands,” said Greatrex. “I look forward to sharing the latest innovation in how The Coca-Cola Company is pioneering in the mobile channel.”

Gershon stated, "The mobile platform puts the world at the fingertips of our viewers. ABC News has been successfully utilizing the mobile medium and consumer acceptance and participation has been overwhelming. I look forward to again participating in the MMA’s event. It is great to see so much enthusiasm and collaboration around mobile marketing."

The Mobile Marketing Forum kicks off on Wednesday, June 6th at the New York Marriott Marquis Hotel. The two-day event brings together the world’s largest brands, entertainment and media companies along with the agencies, carriers and developer communities that are making mobile marketing a reality today.

“This week’s MMF reflects the increased focus on the success of mobile marketing to drive brand awareness and consumer engagement,” said Laura Marriott, president of the MMA. “Mobile marketing knows no boundaries. The mobile device is unique to each person that owns one, making it a highly personable medium to reach virtually every demographic. We look forward to this week’s event and welcome all participants.”

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States.

For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 

Mobile Marketing Forum Announces Additions to its Keynote Roster

Coca-Cola Executive Brings Brand Expertise to Mobile

WHAT:
The Mobile Marketing Association (MMA) is pleased to announce that Mark Greatrex, senior vice president, Marketing Communications and Insights at The Coca-Cola Company will keynote the Mobile Marketing Forum June 6-7, 2007 in New York. Mr. Greatrex will speak on transforming the marketing model by building consumer relationships through mobile. Additional keynote speakers include Bernard Gershon, senior vice president/general manager, ABC News Digital Media Group; Thomas Gewecke, executive vice president, Global Digital Business, SONY BMG MUSIC ENTERTAINMENT and executives from major wireless carriers including: Alltel Wireless, AT&T Inc., Helio, Sprint Nextel, Verizon Wireless and Vodafone Group.

The 2007 Mobile Marketing Forum (MMF), hosted by the MMA, will bring together industry leaders to discuss and debate how the new mobile media is revolutionizing customer engagement and providing powerful new access to mobile content for consumers worldwide.

More information on the event is available at: www.mobilemarketingforum.com.

WHO:The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

WHERE:The Marriott Marquis
1535 Broadway
New York, New York 10036
+1 212.398.1900

WHEN:June 6-7, 2007

PRESS INQUIRIES:
For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at [email protected] or (949) 608-0276.

For EMEA media registration and/or briefing opportunities, contact Liberty at [email protected]
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Mobile Marketing Forum Showcases Agency, Brand and Media Company Mobile Successes

Awareness around opportunities with mobile media continues to increase

WHAT:

The 2007 Mobile Marketing Forum (MMF), hosted by the Mobile Marketing Association (MMA), will take place June 6-7 in New York, and will bring together the industry’s leaders to discuss and debate how the new mobile media is revolutionizing customer engagement and providing powerful new access to mobile content for consumers world-wide. More information on the event is available at: www.mobilemarketingforum.com.

This year’s speakers include leading brands and innovators including The Coca-Cola Company, Sony BMG, ABC, Major League Baseball, Northeastern University, Citigroup, Procter & Gamble, Hearst Corporation and NBC Universal. Topics will focus how brands and agencies have successfully leveraged the mobile channel to drive results and achieve objectives. The event will also feature day two workshops focused on Mobile Marketing Basics, Mobile Commerce, Mobile Advertising and Mobile Search.

The event is sponsored by 1-800-FREE411, AdBID.mobi, Air2Web, Airwide Solutions, AOL LLC, Buongiorno Group, CellTrust Corporation, Crisp Wireless, iLoop Mobile, Ingenio, Inc., iqzone inc., M:Metrics, mBlox, Medio Systems, Inc., Millennial Media, Inc., Motricity, MX Telecom Ltd., NeuStar, Inc., OpenMarket Exchange, Smaato Inc., Sprint, Telephia, Third Screen Media, Velti, VeriSign, Inc., and Vibes Media. Media sponsors include 160 Characters Ltd., Advertising Age, MediaPost Communications, Mobile Marketing Magazine, Mobile Messaging Analyst, RCR Wireless News, and Wireless Week. Association sponsors are CMO Council, CTIA-The Wireless Association, Canadian Wireless Telecommunications Association (CWTA), eMarketing Association, dotMobi Advisory Group, INmobile.org, MoMeMo, Inc., and the Online Publishers Association.

WHO:

Laura Marriott, president of the MMA commented on the event, “Mobile marketing is evolving from trial and practice to campaigns with mobile elements that brands are putting significant investment behind. That interest and enthusiasm around the mobile channel is reflected in the diversity and quality of this year’s speakers. We look forward to our strongest event yet.”

The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

WHERE:

The Marriott Marquis
1535 Broadway
New York, New York 10036
212.398.1900

WHEN:

June 6-7, 2007

PRESS INQUIRIES:

For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at [email protected] or (949) 608-0276.

For EMEA media registration and/or briefing opportunities, contact Liberty at [email protected]
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MMA Attracts Industry Leaders to its Mobile Marketing Forum

Mobile Marketing and Advertising Industry Sky Rocketing

WHAT:
The 2007 Mobile Marketing Forum (MMF), held June 6-7 in New York, will bring together brands, agencies, wireless carriers, technology enablers and content providers to discuss the mobile marketing industry. Thee event, hosted by the Mobile Marketing Association (MMA), features an impressive lineup of speakers that include the leaders from the industry from companies including The Coca-Cola Company, The Walt Disney Company, ABC, Alltel Wireless, AOL LLC, AT&T, Clear Channel, Sony BMG and more.

Topics to be discussed at the event include: Leveraging Mobile to Extend the Artist’s Presence, Building Mobile Consumer Engagement, Mobile Advertising from the Marketers' Perspective and many others.

For the first time, the event will also feature day two workshops focused on Mobile Marketing Basics, Mobile Commerce, Mobile Advertising and Mobile Search. More information on the event is available at: www.mobilemarketingforum.com.

WHO:
The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

WHERE:
The Marriott Marquis
1535 Broadway
New York, New York 10036
212.398.1900

WHEN:
June 6-7, 2007

PRESS INQUIRIES:
For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at [email protected] or (949) 608-0276.
For EMEA media registration and/or briefing opportunities, contact Liberty at [email protected]
News Type: 
BVDW Section Mobile to become the German representative of the Mobile Marketing Association

Düsseldorf/ Boulder/ London: April 26, 2007: BVDW Section Mobile has become the Mobile Marketing Association (MMA) Germany. The group will be the official representative of the MMA in Germany –the first lobby worldwide with more than 400 member companies throughout forty countries which supports the growth and advancement of Mobile Marketing and their technologies. The chairman of the German professional group, Mark Wächter (MWC Consulting), will assume a position on the MMA EMEA (Europe, Middle East, Africa) Board of Directors. In this way, intensive changes of experiences and knowledge concerning the development on the market for Mobile Marketing within Europe and on a global level can be ensured.

The BVDW Section Mobile regulates activities of MMA within Germany and collaborates by means of delegates in boards and workgroups of the worldwide association. Mobile employees receive benefits at activities and events held by MMA. Additionally, the professional group has access to the marketing research field “MMA research“. “The exchange about the market development in this country and on foreign markets is part and parcel of this intensive cooperation, ”says Mark Wächter Chairman of BVDW Section Mobile and Founder of MWC Consulting. “We are happy about the integration of the BVDW Section Mobile into the global network of the MMA. It is a very important step forward for the mobile branch in Germany.” Mark Wächter is an honorary member of the board until the next official elections of the EMEA Board of Directors in 2008.

“Germany is a very important market for the MMA and the current members of BVDW Section Mobile will help us gain insight into mobile marketing and mobile technology development throughout Germany,” Laura Marriott, President, MMA, concludes. “We hope to grow a multitude of corporate projects with which we can support the expansion of the Germany chapter The Mobile Marketing Forum is one of these projects, which is due to be held in Prague in October. Additional projects like coverage measurement, international standardisation, definition of mobile advertising currency and sales forecasts are planned within the scope of this cooperation on a middle- and long-term basis.

MMA also has representatives in the United Kingdom, Austria and Spain next to the expansion of the MMA network in Germany.

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at www.mmaglobal.com/modules/article/view.article.php/501.

About the Mobile Marketing Association (MMA)The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

About BVDW Section Mobile
Section Mobile is part of the BVDW, the federal association of the digital economy in Germany – a non profit organization which represents the major segments of the digital economy. BVDW is the strongest lobby and trade association of the Digital Economy Europe wide. BVDW Section Mobile is the compound of companies and institutions in Germany, that force mobile devices as information, entertainment, sales and marketing channels. Their general concern is to accelerate and strengthen the establishment of mobile technologies. Further information www.bvdw.org

FOR MORE INFORMATION:
Hinda Smith or Ed Barker
Liberty Communications
+44 (0) 20 7751 4444
[email protected]
[email protected]
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