MOBILE MARKETING ASSOCIATION MEMBERSHIP CONTINUES STEADY GROWTHWorldwide Support for Mobile Marketing Industry Visible through MMA Membership GrowthBoulder, CO., June 12, 2007
— The Mobile Marketing Association (MMA) (www.mmaglobal.com
), which represents more than 450 companies across the mobile ecosystem, reported another high-growth quarter with Laura Marriott, president of the MMA commenting, “today’s announcement demonstrates the continued focus on the mobile channel as players across the value chain recognize the importance of a consistent consumer experience and simplified brand engagement. The MMA’s continued rise in membership further reinforces the MMA’s leadership position in creating an action-oriented collaborative trade association where all players can come together to address the needs of today’s marketers.”
Analyst firm Telephia reported that revenues for mobile data services, which includes SMS, MMS, TV/Video, WAP, mobile content downloads, etc., totaled more than $4.6 billion in Q1 2007, which is up 78 percent year-over-year from nearly $2.6 billion in Q1 2006. “The growth in revenues for mobile data services provides a clear measure of the opportunities for mobile marketing,” said Jerry Rocha, senior director of Mobile Media, Telephia. “The mobile channel is emerging as the leading outlet for marketing directly to specific segments of the population as the wireless device has become a powerful personalized tool for all forms of communication and media consumption.”
The newest MMA members include:
- Acuity Mobile, Inc.
- Aegis Mobile, LLC.
- Cellufun, Inc.
- Converge Technologies
- Digital Sidebar, Inc.
- E-mobile Solutions
- FoneMine Inc.
- Frucall Inc.
- Global Network Solutions (Europe) Ltd.
- Gotuit Media Corp.
- Hemisphere No Brainer
- Hill Holliday
- JNJ Mobile
- Kinetic Worldwide
- Loc-Aid Technologies
- MindMatics, LLC
- Mobixell Networks (Europe) Ltd.
- MobX – Mobile Marketing 360° S/A
- Payzy Corporation
- Rapid Response Marketing, LLC
- Rip Road, Inc.
- SnapTell, Inc.
- Starcom USA
- Telenor Nordic Mobile
- Yavox Latin America S/A
A complete listing of all MMA members can be found at www.mmaglobal.com
. To become a member, please contact [email protected]
.About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.comFOR MORE INFORMATION:
Valerie Christopherson or
Global Results Comm. (GRC)
+1 949 608 0276[email protected][email protected]