MMA Press Release | Page 55 | MMA Global

MMA Press Release

 

 

Russell Buckley, European Managing Director, Admob, Elected as Vice-Chairman of Mobile Marketing Association’s EMEA Chapter
 
 
 
London, UK & Denver, CO. – 4 December 2007 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 500 companies across the mobile ecosystem, today announced the appointment of AdMob’s European Managing Director Russell Buckley to the position of Vice Chairman of the Europe, Middle East and Africa )EMEA) Chapter. He replaces dotMobi’s CEO, Neil Edwards.
 
Buckley, also a MobHappy blogger and current EMEA Board member, was unanimously chosen to assume the position as Vice Chairman. Buckley will be taking an active role in fulfilling the MMA EMEA’s charter to build a sustainable ecosystem for the mobile marketing industry in the EMEA region, while protecting the consumer experience. He has already begun fulfilling his role by leading the EMEA board meeting in Vienna last week.  
 
“It’s a great honour to be appointed to this position with the MMA. I look forward to taking an active role in growing the mobile marketing industry in EMEA as well as globally, and building the MMA’s already fantastic work in the region,” said Russell Buckley, European Managing Director, Admob.
 
Buckley will be working directly with Vodafone’s Head of Mobile Advertising, Richard Saggers, who chairs the EMEA board. He commented, “Russell Buckley is a welcome addition to the team. We look forward to putting his expertise and knowledge to good use in the further development of the mobile marketing industry in the EMEA region.”
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
 
FOR MORE INFORMATION:
Hinda Smith or Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 
GLOBAL MOBILE MARKETING FORUM TOUTS MARKETER SUCCESSES

 

Global Agencies, Brands, Operators Relish in the Success of Their Mobile Marketing Experiences


Denver, CO and London, U.K. – Nov. 20, 2007 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 500 member companies worldwide, reported that last week’s Global Mobile Marketing Forum successfully concluded attracting agencies, brands, carriers and more with representation from more than 10 countries.  For show details, the agenda and general information on additional upcoming Mobile Marketing Forums visit: www.mobilemarketingforum.com.

The Mobile Marketing Forum, held in Los Angeles, featured a wide variety of case studies reviewing real-world campaigns, presented by high-caliber speakers from companies including Clear Channel, CNN, The Coca-Cola Company, eBay, Playboy and Smirnoff.  In addition, the event concluded with the MMA Annual Global Awards Ceremony highlighting accomplishments for innovations and use of the mobile channel for marketing.  A complete list of the 2007 winners can be viewed at: http://mmaglobal.com/modules/article/view.article.php/1732

“The Mobile Marketing Forum and our annual Awards Program are the place for the ecosystem to share insights, provide networking opportunities and offer an open forum to discuss how to continue to drive the industry’s adoption of mobile marketing,” said Laura Marriott, president of the MMA. “We have moved beyond hype to really, making the mobile channel a viable alternative for marketers world-wide.  Forums, like the MMF, will continue to help evangelize how to leverage mobile effectively to achieve a brand’s objectives.”

The November Mobile Marketing Forum was sponsored by the following corporate sponsors:  Air2Web, Amdocs/Qpass, Crisp Wireless, FastCall411, JumpTap, Inc., Kikucall, Lightspeed Research, Limbo, mBlox, Inc., Medio Systems, Inc., Millennial Media, M:Metrics, Mobile Messenger, MX Telecom, Netbiscuits )formerly Dynetic), NeuStar, Nielsen Mobile )formerly Telephia), Single Touch Interactive, SnapTell, Inc., Sprint, The Media Trust, Third Screen Media, Thumbplay, Inc., U.S. Cellular Corp., VeriSign, Inc., Vindigo, Yahoo! Mobile and Zumobi.

The next MMF will be held in Hong Kong on December 6, 2007 and details on registration can be found at www.mobilemarketingforum.com

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe.  It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched in the coming months.  For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type: 
Mobile Marketing Association Announces Mobile Attitude and Usage Study Key Findings


Los Angeles – Mobile Marketing Forum –  Nov 16, 2007 — In order to help brands and marketers identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing in the United States, the Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced the results of its third-annual Mobile Attitude and Usage Study. The study provides insights into overall consumer mobile usage by demographic group, awareness and usage of mobile phone features and services, and interest in and concerns about specific applications. The study is available immediately, free of charge, to all current MMA Global members.

The study’s key findings include:

  • Interest in mobile marketing remains as high as it was in the previous two surveys. One in four respondents in the 2007 survey expressed interest in mobile marketing. Although some respondents had difficulty readily associating benefits with mobile marketing, those who do say that they value the ability to receive highly relevant information, the coupons and rewards received and the convenience of accessing the desired applications quickly and easily.
  • The number of consumers who have experienced mobile marketing continues to grow. One out of 20 respondents had participated in mobile marketing. The highest participation is among respondents age 25-44.
  • Sweepstakes and voting campaigns are the most widely used types of mobile marketing. The second most common type is receiving alerts about products, services, accounts. Ten percent of respondents have used their mobile phones to receive and redeem coupons.
  • Ethnic groups are key audiences for mobile marketing. For example, African Americans and English-dominant Hispanics indicate stronger interest in mobile marketing than Caucasians. These findings suggest that the mobile channel can be highly effective for reaching specific ethnic groups.

Teens and young adults use text messaging more than any other demographic. People ages 13-24 send and receive the most – more than 50 messages per week – while half of all survey respondents use text messaging at least once a week. This usage shows that most mobile users are at least familiar with text messaging, if not regular users, making it an effective tool for mobile marketing campaigns.
 
“The 2007 Mobile Attitude and Usage Study reinforces that the mobile channel remains one of the most powerful tools available for brands and companies,” said Laura Marriott, president of the MMA. “U.S. consumers continue to use more of their phones’ features, creating additional opportunities for marketers to reach them with coupons and other relevant, exclusive to mobile information.”

“What’s exciting about this year’s study is the continued escalation in adoption of the camera phone with 58% )up from 35% in 2006) of all consumers now saying they use this feature,” said Gene Keenan, vice president mobile strategies for Isobar.  “This dove tails perfectly with the coming cross-carrier interoperability of picture messaging via a short code.  We expect to see some very innovative campaigns this coming year using picture phoning.”

Keenan also noted, “The really exciting news is the importance that mobile plays in the daily lives of consumers, as we’re experienced through the use of text messaging for social interactions.”

Also noteworthy is that 54 percent of 13-34 year olds use SMS for social networking, while 44 percent of 13-34 year olds said they use text messaging for flirting or dating, and 10 percent of 13-34 year olds said they have broken up with a boy or girl friend using text messaging.

The 2007 study, conducted by Synovate, consisted of 1,405 online interviews using a nationally representative consumer online panel of over 1.5 million households. The sampling plan for the main study sample was identical to the 2005 and 2006 survey waves, in order to ensure maximum compatibility between studies and allow for accurate trending. In addition to the main study sample, the 2006 and 2007 surveys included a booster sample of African-American and Hispanic interviews )18+ years of age).

The study focuses on the U.S. market. The MMA also conducted similar studies in Asia-Pacific and Western Europe, results will be released later in 2007.
 
About the Mobile Marketing Association )MMA)

The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type: 
Mobile Marketing Association Announces 2007 Global Award Winners



Los Angeles – Mobile Marketing Forum - Nov. 15, 2007 — Recognizing the continued strong growth and outstanding innovation in the mobile marketing and media industries, the Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 500 member companies worldwide, today announced the winners of the MMA Third Annual Mobile Marketing Awards. The awards were presented at the MMA Annual Awards dinner and ceremony on November 14 in Los Angeles, following the MMA’s Mobile Marketing Forum.

“Energy and interest in mobile marketing is growing, based on the strength of the over 260 global submissions to this year’s MMA Awards program,” said Laura Marriott, president of the MMA. “These finalists and winners all demonstrate success in their initiatives and will become good resources for others when they choose to enter the mobile marketing industry.”

“The quality of submissions always makes judging the MMA Awards a challenging but rewarding experience,” said Cyriac Roeding, executive vice president at CBS Corp. and Global Chairman of the MMA. “This year’s submissions were no exception, and they highlight why brands and marketers continue to view the mobile channel as a highly effective way to reach consumers anytime, anywhere.”

The MMA received submissions from companies worldwide across 12 categories. Finalists were selected by an Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.

The 2007 MMA awards winners, finalists and honorable mentions are:

Best Use of Mobile Marketing, Branding

•    Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign
•    Finalists: AKQA Mobile, Quattro Wireless
•    Honorable Mention EMEA: Universal McCann
•    Honorable Mention North America: Motricity

Best Use of Mobile Marketing, Cross-Media Integration
•    Winners: adidas, Isobar and Neighborhood America, for the NBA All-Star Week 2007 campaign
•    Finalists: Bravo To Go and The Hyperfactory and Saatchi & Saatchi New Zealand
•    Honorable Mention EMEA: Aerodeon Turkey

Best Use of Mobile Marketing, Direct Response

•    Winner: Reliance Communications Ltd., for the Fair & Lovely Scholarships 2007 campaign
•    Finalists: Mobile Dreams Factory, MindShare Interaction India and ICICI Prudential Life Insurance and Vibes Media
•    Honorable Mention APAC: Affle & Aviva
•    Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.

Best Use of Mobile Marketing, Product/Services Launch
•    Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign
•    Finalists: Microsoft and MindMatics AG
•    Honorable Mention EMEA: Mobile Dreams Factory and RATP - The Parisian Tube, Aerodeon

Best Use of Mobile Marketing, Promotion
•    Winner: Mobiento Médecins Sans Frontières Sweden, Telenor Sverige AB, for the Working week with Doctors Without Borders campaign
•    Finalists: Limbo & Verizon Wireless and The Hyperfactory
•    Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.

Best Use of Mobile Marketing, Relationship-Building
•    Winner: R/GA, for the Nike Zoom Mobile campaign
•    Finalists: GOSUB 60, Inc. and The Hyperfactory

Innovation
•    Winner: iLoop Mobile, Inc., for the iLoop Mobile mFinity™ Platform
•    Finalists: Gotuit and Hill Holliday & VeriSign
•    Honorable Mention APAC: Affle

Innovation for Creativity in Media
•    Winner: AirPlay, for the NBA AirPlay Live campaign
•    Finalists: Hearst Digital Media and The Hyperfactory and Ogilvy Hong Kong
•    Honorable Mention APAC: The Hyperfactory and Saatchi & Saatchi New Zealand
•    Honorable Mention EMEA: Mobile Dreams Factory

Innovation for Creativity in Technology
•    Winner: RATP, the Parisian Tube, Aerodeon France )an Isobar company), for best use of mobile video My RATP in my pocket
•    Finalists: Celltick Technologies, Scottish Power and Incentivated,and Velti

Academic of the Year
•    Winners: Heikki Karjaluoto, University of Jyväskylä, and Matti Leppäniemi, University of Oulu

Overall Excellence )Company or Committee)
•    Winner: MMA Academic Outreach Committee

Outstanding Individual Achievement in Mobile Marketing
•    Winner: Michael Becker, EVP Business Development, iLoop Mobile, Inc.

“I am honored and humbled for having been bestowed such a prestigious award,” said Michael Becker, EVP Business Development for iLoop Mobile. “This award is an acknowledgment of the positive impact my work has had on our young and burgeoning industry, and I’m thankful for the recognition.  I am also thankful to all those that have supported me over the years, including the MMA staff, industry and academic colleagues, iLoop Mobile associates and my family, this award is a testament to the tremendous assistance, contributions and encouragements they’ve afforded me.”

The next MMA Mobile Marketing Forum will be held Dec. 6 in Hong Kong. For the agenda and other information, visit www.mobilemarketingforum.com.

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type: 
Mobile Marketing Forum Highlights Marketer Success Stories



Los Angeles, Mobile Marketing Forum – Nov. 14, 2007 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 500 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in Los Angeles. Held at the Westin Bonaventure Hotel, this one-day event provides a rare opportunity to learn how major brands and wireless companies such as Clear Channel, CNN, The Coca-Cola Company, eBay, Microsoft, Playboy, Smirnoff and Verizon Wireless, are using mobile marketing to extend their brand message to the consumer.

The MMF )www.mobilemarketingforum.com) wraps up with the MMA Third Annual Mobile Marketing Awards, which recognize excellence and innovation in 12 categories, including Best Use of Mobile Marketing in Branding and Cross-Media Integration, and Innovation for Creativity in Technology.

The MMF features several case studies including mobile banking, radio, mobile advertising for the Hispanic market, off-deck content, mobile entertainment and participation TV. The event also includes several roundtables with industry leaders from across the mobile value chain, including operators, brands, agencies, entertainment and media companies. Keynote addresses include: Chris Lock, Head of Marketing GB – Smirnoff; Dan Rosen, Head of AKQA Mobile; and Henri Moissinac, Director Product Strategy, eBay.

“The Mobile Marketing Forum provides a rare opportunity to learn from the leaders and innovators in mobile marketing,” said Laura Marriott, President of the MMA. “Our event continues to differentiate itself by featuring stories of success from marketers who are realizing the potential of the mobile channel.”

“There is a lot of creativity and innovation in mobile right now and there is a great line up at the MMF this year.  We will be giving guests a never seen before preview of a global mobile initiative of one of the world’s leading brands,” said Daniel Rosen, Head of Mobile for AKQA Mobile.

The next MMA Mobile Marketing Forum will be held Dec. 6 in Hong Kong, in partnership with Mobility World. For the agenda and other information, visit www.mobilemarketingforum.com.

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe.  It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched Q4 2007.  For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type: 
Impact of Mobile Marketing Visible Through Increased Volume and Quality of Global Submissions

News Type: 

Mobile Marketing Forum Findings: Industry Collaboration Key To Success Of Mobile Marketing

London, UK & Denver, CO. 18 October 2007 – The Mobile Marketing Association’s )MMA) Mobile Marketing Forum, )www.mobilemarketingforum.com) held in Barcelona on 9 & 10 October, attracted over 200 industry delegates from across Europe, Asia, North America and Latin America.  The event saw industry leaders speaking about the latest developments in mobile marketing including; advertising, search, communities, and commerce.  Keynote sessions from Acision, Coca-Cola, Enpocket and AKQA Mobile confirmed the mobile marketing industry is gaining traction with brands world-wide. 

Common themes emerging from the event included:

1.    Collaboration & integration; Fundamental to the broad scale adoption of mobile marketing will be industry wide collaboration. By companies pooling together their knowledge and experiences, the industry can advance quickly.
2.    Measurement and Metrics; The development of common currencies and definitions across the mobile ecosystem will help the integration and acceptance of mobile as a key part of the media mix. 
A survey conducted by Airwide Solutions and launched at the Mobile Marketing Forum )Oct. 07) demonstrates the need for more metrics and found big brands claimed that up to 10% of recipients of mobile marketing campaigns requested more information as a result of receiving a mobile marketing message grew from 32% in 2006 to 58% in 2007. The survey also found that more brands are looking to spend a greater proportion of their marketing budget on mobile campaigns in the near future with 71% of brands projecting to spend up to 10% of their budget on mobile marketing within two years' time.
3.    Consumer privacy; is key to growing the industry. Relevance and consumer pull are the foundation elements for a positive consumer experience. Developments such as the MMA EMEA mobile advertising guidelines help to ensure a clear and consistent interaction.


Leif Fågelstedt, Chief Operating Officer, Blyk, “When brands can see how mobile can be used successfully within marketing and advertising campaigns, then we will see them invest in mobile.  This will shape the future of the industry.” 

Laura Marriott, President, MMA commented, “Ensuring a positive consumer experience is paramount for all players in the ecosystem.  All attendees at this event understand the need for consumer privacy and protection in order to protect the long term sustainability of mobile as a viable media channel.  The goal of the MMA is to lead in the development of guidelines and best practices to ensure consistency, rapid deployment and ease of access.”
The intersection of mobile search and advertising was highlighted by Richard Siber, Interim CMO and Board Member, JumpTap, “Search plays a pivotal role in enhancing the user experience. By intersecting search with advertising, it becomes highly relevant to the consumer and effective marketing messages can reach the intended audience.”   

Daphne Loukas, CEO, Out There Media said, “This was one of the best events I have attended in Europe with a whole range of industry players to learn from.  It’s been apparent from the Forum’s sessions that the industry needs to collaborate to progress this industry forward.  We see the EMEA mobile advertising guidelines the MMA launched recently as essential to progress the industry and will be implementing them.”

Join the MMA at one of its upcoming 2007 events:
•    Mobile Marketing Forum, Nov. 14, Los Angeles
•    Mobile Marketing Forum, Dec. 6, Hong Kong

ENDS

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe.  It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched Q4 2007.  For more information, please visit www.mmaglobal.com

The MMA would like to thank its event partners for MMF EMEA including: 160characters, BERG Insight, GoMo News, Informa Telecoms & Media, MobiAd Network, Mobile 2.0 Analyst, Mobile Communications Europe, Mobile Communications International, Mobile Entertainment, Mobile Marketing Magazine, Mobile Messaging Analyst, Mobile Media, Interactiva, El Periódico de la Publicidad, Anuncios, EL Publicista, Acision, Amdocs, Ericsson, JumpTap, Medio Systems, dotMobi )mTLD), Sports.comm, Velti, WIN PLC and Yahoo! Mobile, dotMobi Advisory Group, GSMA – GSM Association and MDA – Mobile Data Association.
 
FOR MORE INFORMATION:
Hinda Smith or Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
[email protected]
[email protected]


Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type: 
 
 
Mobile Marketing Association Increases Membership Reinforcing Importance of Mobile as Viable Media Channel
  
 
London, UK & Denver, CO. – 9th October 2007 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 450 companies across the mobile ecosystem, today announced its newest member company additions from across the mobile ecosystem. The newest members represent member companies in the media, social communities and agency areas.
 
Laura Marriott, president of the MMA commented, “More companies than ever before are engaging the mobile channel as a marketing tool. Under the guidance of the MMA, hundreds of companies are working to deliver a positive and consistent mobile marketing experience for consumers. Mobile provides the opportunity for brands to engage their consumer in a dialogue, a new experience for many.”
 
In September 2007 the MMA released its EMEA mobile advertising guidelines building on the success of initiatives which the MMA has developed to help create a viable and consistent mobile advertising experience. Companies across the value chain are taking consumer brand engagement with mobile seriously, and realise the importance of industry-wide guidelines to ensure a consistent consumer experience. Organizations, including the GSMA, Yahoo! and dotMobi Advisory Group, have publicly endorsed these guidelines, and are looking to the MMA for further areas of collaboration.
 
“As advertisers look to the mobile platform more and more as a marketing device, it’s vital that we have industry standards that will ensure consistency and effectiveness,” said John Smelzer, SVP and GM of Mobile for Fox Interactive Media. “The guidelines set forth by the MMA are an important step forward in that regard and we’re proud to support their organization.”
 
The newest MMA members include:

1.       BLIP Systems A/S
2.       BSG Clearing Solutions 
3.       Celltick
4.       Dataport Bilgi Islem Cozumleri San. ve Tlc. Ltd. Sti.
5.       Ellow   
6.       Fox Interactive Media
7.       Gold Mobile
8.       Golden Gekko Ltd.
9.       innerActive
10.   ON2 Technologies, Ltd. 
11.   Pelago, Inc.
12.   Pliq LLC
13.   Project House
14.   Sennari Entertainment, Inc.
15.   Target Corporation

A complete listing of all MMA members can be found at www.mmaglobal.com. For membership information, please contact [email protected].
 
The MMA also released its Introduction to Mobile Coupons guide today, which can be downloaded at www.mmaglobal.com/mobilecoupon.pdf
 
Join the MMA at one of its remaining events for 2007:
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com
 
 
FOR MORE INFORMATION:
N. America
Valerie Christopherson or Kirsten Woodard
Global Results Comms. )GRC)
+1 949 608 0276
 
EMEA:
Hinda Smith or Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
 
 
 
 
 
 
 
News Type: 

 

EMEA MOBILE MARKETING FORUM HIGHLIGHTS GROWTH IN MOBILE MARKETING AND CONSUMER ADOPTION
 
Sessions Delivered by Acision, Telenor, DIAGEO and Ericsson  
 
 
Barcelona, Spain: 9th Oct. 2007 – The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 450 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in Barcelona, which takes place today and tomorrow at the Barcelo Hotel Sants. The event will demonstrate the new developments in mobile marketing and showcase the latest case studies from brands including Coca-Cola, Microsoft and Diageo and how they are incorporating mobile into their global marketing initiatives.
 
The MMF )www.mobilemarketingforum.com) features industry leaders from across the entire mobile value chain including operators, brands, agencies, content providers, entertainment and media companies. Keynote addresses include; Steven van Zanen, VP Marketing, Intuitive Messaging, Acision, Cyriac Roeding, EVP Mobile, CBS Corp., Richard Saggers, Head of Mobile Advertising, Vodafone Group, Prinz Pinakatt, Manager of Interactive Marketing Europe, The Coca-Cola Company, Alvise Zanardi, CEO, Buongiorno Marketing Services and Elin Elkehag, Head of Portfolio Marketing, Ericsson.
 
“The expansion of mobile as part of the marketing mix is already bearing fruit. Companies are beginning to see the value in mobile and moving beyond experimentation, into a new phase of mobile marketing,” said Herve LeJouan, Managing Director, M:Metrics. “Our research shows that as many as three out of four mobile subscribers received text based adverts on their mobile device during July in Europe, with Spain having the largest audience.” 

Alvise Zanardi, CEO, Buongiorno Marketing Services, added, "Mobile marketing is not a new concept by any means, but we are now beginning to see more companies willing to integrate mobile into their campaigns.  Buongiorno has been working with some of the world's most prominent operators and media houses to deliver campaigns which successfully bring together consumer acceptance and participation.  The MMA's event is an ideal opportunity to meet and learn from the industry's leading marketers."
 
“This year’s Mobile Marketing Forum, our fifth consecutive year running the event in Europe, continues to showcase the creativity and innovation we see as more marketers engage the mobile channel as a means of driving brand awareness and consumer engagement,” said Laura Marriott, president of the MMA.  “The MMA has been at the forefront of this development world-wide as we seek to drive consistency of consumer experience through our global guidelines and best practices.”
 
Join the MMA at one of its remaining events for 2007:
 
The MMA also released its Introduction to Mobile Coupons guide today, which can be downloaded at www.mmaglobal.com/mobilecoupon.pdf 

ENDS
  
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com
 
The MMA would like to thank its event partners for MMF EMEA including: 160characters, BERG Insight, GoMo News, Informa Telecoms & Media, MobiAd Network, Mobile 2.0 Analyst, Mobile Communications Europe, Mobile Communications International, Mobile Entertainment, Mobile Marketing Magazine, Mobile Messaging Analyst, Mobile Media, Interactiva, El Periódico de la Publicidad, Anuncios, EL Publicista, Acision, Amdocs, Ericsson, JumpTap, Medio Systems, dotMobi )mTLD), Sports.comm, Velti, WIN PLC and Yahoo! Mobile, dotMobi Advisory Group, GSMA – GSM Association and MDA – Mobile Data Association. )THIS DOES NOT INCLUDE EVERYONE)
 
FOR MORE INFORMATION:
Hinda Smith or Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
 
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]
 
 
 
 
 
 

 

 
 
 
 
News Type: 

MOBILE MARKETING ASSOCIATION PUBLISHES EMEA MOBILE ADVERTISING GUIDELINES

Regional EMEA-wide guidelines outline formats and best practices for Mobile Web (banner) advertising

LONDON, UK: September 25, 2007
The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 450 companies across the mobile marketing ecosystem, today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines are designed to foster the uptake of mobile advertising by global brands as well as enhance and protect the customer’s experience.

The guidelines make it easier for marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently on the majority of mobile devices ensuring a positive and consistent consumer experience.
 
“As marketers embrace the power of mobile advertising to create and deliver engaging campaigns, so must the ecosystem demonstrate the strength, quality and potential of mobile.” said Laura Marriott, President, Mobile Marketing Association.   “The MMA EMEA Mobile Advertising Guidelines launch is a landmark event in our mission to establish a consistent approach for mobile marketing. The guidelines will play a critical role in ensuring all players in the ecosystem see mobile advertising as a natural option for brand communication as a means to deliver targeted, meaningful and rewarding connections with consumers.”
 
The guidelines provide important information including how to purchase and use Mobile Web advertising, how to use Mobile Web Banner advertising, recommended aspect ratios and banner dimensions, maximum file sizes, file formats and other technical specifications.
 
The GSM Association, which represents more than 700 mobile operators worldwide, and the dotMobi Advisory Group (MAG), both support the new guidelines. “These guidelines have broad support among mobile operators, enabling advertisers to quickly create compelling campaigns for the mobile medium that will be effective across many different networks and geographies.” said Bill Gajda, Chief Commercial Officer of the GSMA. “Our collaboration with the MMA will help bring economies of scale to this nascent and exciting new market, enabling it to reach its full potential to the benefit of all players in the ecosystem.”
 
“Mobile internet is fast emerging as a mainstream information, entertainment and transaction source for people on the move. It is vital that the industry has a frame of reference for effectively implementing such initiatives,” said Richard Saggers, MMA EMEA Chairman and Head of Mobile Advertising, Vodafone Group “The EMEA Mobile Advertising Guidelines reinforce the MMA’s commitment to providing industry specific guidelines on both a regional and global level. The guidelines are key to driving the development of the mobile advertising industry forward in the EMEA region.”
 
“The MMA’s leadership in launching these guidelines will help to create a global guideline for mobile advertising, enable brands to quickly deploy their initiatives and enhance the consumer experience,” said Michael Bayle, GM, Global Monetisation, Connected Life, Yahoo!. “As an active contributor to their development, Yahoo! supports the guidelines and is immediately adopting them as the global standard in the 19 markets where we support mobile advertising."
 
“It is our overall goal to ensure that as the mobile advertising market develops worldwide, consumers not only experience a positive mobile advertising experience but are also treated equitably by all in the value chain.” concludes Laura Marriott, president of the Mobile Marketing Association.


The EMEA guideline development is led by the MMA’s EMEA Mobile Advertising Committee, chaired by David Barker, Enpocket and Markus Münkler, Vodafone Group Services GmbH. The committee is comprised of mobile operators, content providers, agencies, brands and technology enablers from the following member companies: Action Engine, AdMob Inc,.AKQA Mobile, Alcatel-Lucent, Amobee Media Systems, Bundesverband Digitale Wirtschaft (BVDW) e.V., Buongiorno, Dynetic Mobile Solutions, Inc., Enpocket, Inc., Ericsson AB, Greystripe Incorporated, Incentivated Limited, M:Metrics, Microsoft (MSN and Windows Live), Mobile, Dreams Factory, SL, Mobile Enterprise Ltd, Mobile One2One, MOBILERA, Mobixell Networks (Europe) Ltd, MoviDream, mTLD Top Level Domain, LLC (.mobi), Net Think Iberia, Nokia Corporation, Openwave, Orange UK, Out There Media Holding GmbH, Qualcomm, Rhythm NewMedia, ScreenTonic, Sports.comm Ltd, Telenor Nordic Mobile, Tempos 21, The Coca-Cola Company, The Weather Channel, Interactive, T-Mobile UK, Turkcell Iletisimi Hizmetleri A.S,.Universal McCann, Vodafone Group Services Ltd., Yahoo!

The MMA EMEA Mobile Advertising Guidelines can be downloaded from http://www.mmaglobal.com/emeamobileadvertising.pdf

Join the MMA at one of its three upcoming events for 2007:
 
ENDS
 
About the Mobile Marketing Association
 
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Central & Latin America (CALA) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com
 

FOR MORE INFORMATION:

Hinda Smith
P: +44 (0) 20 7751 4444
E: press.emea@mmaglobal

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