ANNUAL MOBILE MARKETING FORUM EVENT REINFORCES YEAR OF GROWTH IN EMEA

Event Evangelizes Mobile Marketing Successes in EMEA Region

Istanbul, Turkey and Boulder, Co, Oct. 16, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), today reported the successful conclusion of its first Annual Mobile Marketing Forum (MMF) EMEA (Europe, Middle East and Africa). The MMF EMEA provided delegates with insight on mobile technologies and applications – and real world case studies and the successes being deployed today across the globe.

“The EMEA region, and Turkey in particular, is having enormous success leveraging mobile for creative campaigns,” said Laura Marriott, executive director of the MMA. “It is truly incredible to share the successes of our members within the EMEA region – and we thank our Turkish members for their hospitality in hosting this year’s event. 2007 will be another pivotal year for growth of mobile marketing, and we look forward to working with our members around the world to continue to drive the creation of a professional and sustainable industry and organization.”

Sponsored by corporate sponsors Aerodeon, JumpTap, ThirdScreenMedia and Turkcell and media sponsors 160characters, ClickZ and Mobile Marketing Magazine, the annual MMF EMEA event took place last week in Istanbul. More than 180 delegates attended sessions from leading global agencies, brands, technology vendors and carriers. The keynote presentation was delivered by Yusuf Azoz, Head of Content Services and Partnering, VAS Management Unit, Turkcell.

“The MMF conference in Istanbul brought together both fascinating mobile marketing case studies and the very latest thinking in this most personal and pervasive of consumer relationships,” said Anil Malhotra, Senior Vice President of Marketing for Bango. “The attendance of 180 plus high caliber executives representing a wide range of industries demonstrates the impact that the MMA is making to unify the industry worldwide.”

The MMA will also hold its Annual Global MMF on November 28 in Los Angeles. For more information on both conferences, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MOBILE MARKETING ASSOCIATION CREATES M-COMMERCE COMMITTEE

Committee to Develop Mobile Commerce Best Practices and Guidelines

New York, Sept. 26, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), today announced that it has launched an m-Commerce Committee to develop best practices, standards and other guidelines for mobile-commerce initiatives. The committee will serve as a consortium between wireless carriers and key players in the m-commerce ecosystem, including brands, retailers and media. The committee’s goal is to create a framework that provides consumers with a simple, consistent, user-friendly m-commerce experience across the industry.

The m-Commerce Committee, chaired by Mark Kaplan, founder and chief strategy officer of Assembly, LLC., and Eswar Priyadarshan, founder and chief technical officer of Quattro Wireless Inc., will focus on three key areas:

• Defining the m-commerce ecosystem, marketplace and customer experience
• Creating guidelines and best practices to enable a “one-click” m-commerce experience for consumers
• Creating a consortium for carriers and select members of the ecosystem to facilitate guidelines, best practices, operations and intellectual property for both digital and physical goods
“Mobile commerce will become a critical element to drive the adoption of the mobile channel and mobile advertising both for digital and physical goods,” said Laura Marriott, executive director of the MMA. “The MMA continues to take a leadership position in the development of the emerging mobile marketing industry.”

“Consumers and carriers both want the same thing: an open, standardized, secure but easy-to-use m-commerce experience for the physical goods marketplace,” said Mark Kaplan, founder and chief strategy officer of Assembly, LLC. “The m-Commerce Committee has been created to help achieve that vision and, in turn, ensure that m-commerce lives up to its potential for both brands and consumers.”

“We’re pleased to be working with the MMA to further drive the use of the mobile medium by way of establishing more consistent and consumer-friendly m-Commerce experience for mobile advertisers and digital goods merchants,” said Eswar Priyadarshan, founder and chief technical officer of Quattro Wireless Inc., a leading mobile advertising service enabler.

Membership in the committee is open for participation to all MMA members. For more information, please contact [email protected]. For information on MMA membership, please see www.mmaglobal.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

Mobile Marketing Association Announces Awards Judges
Annual Event Recognizes Industry Leaders in Advancing Mobile Marketing Worldwide

BOULDER, CO, Sept. 8 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the lineup of judges for its 2006 annual awards honoring innovators who have helped advance the mobile marketing space. The awards will be presented November 28 at the MMA’s Annual General Meeting and Awards Dinner in Los Angeles.

The Awards judges are all industry leaders and have expertise and commitment in advancing the adoption of the mobile channel. The judges represent the industry’s major carriers, brands, advertising agencies, aggregators, research firms, news agencies and content providers. This year’s judges are:

• Anil Malhotra, Senior Vice President, Alliances & Marketing, Bango
• Antony Bruno, Editor, Fierce Mobile Content
• Brad Farkas, General Partner, i-Hatch Ventures, LP
• Carrie Seifer, Director of Emerging Technologies, Conde Net – Conde Nast
• Christian Loredo, Vice President, Network Services, Mobile Accord, Inc.
• Christine Loredo, Marketing Director, AOL LLC.
• Courtney Acuff, Associate Director - Wireless Specialist, denuo (a Publicis Groupe Company)
• Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless
• Dave LaPlante, CEO, Twelve Horses
• Dave Oberholzer, Associate Director, Information, Messaging, & Off-Net Programming, Verizon Wireless
• David Murphy, Editor, Mobile Marketing Magazine
• Derek Handley, Co-Founder & CEO, The Hyperfactory
• Eric Wheeler, Senior Partner, Executive Director, Ogilvy Interactive, North America
• Erik Smith, Vice President Content Partnerships, MobiTV, Inc.
• Gene Keenan, Vice President of Mobile Services, Isobar
• Ian Povey, Director of Mobile Services, Teligence Communications Inc.
• Jared Nieuwenhuis, Director, Marketing Communications, Vidiator
• Jay Emmet, President Americas, mBlox, Inc.
• Jean Berberich, Mobile Consumer Strategies, Procter & Gamble
• Jim Manis, Senior Vice President, VeriSign, Inc.
• John Hadl, Mobile Consultant
• John Styers, Director of Data Services, Sprint Nextel
• Kathryn Volpi, Director, Product Management & Marketing, US Cellular Corp.
• Laura Marriott, Executive Director, Mobile Marketing Association
• Linda Barrabee, Program Manager Wireless/Mobile, Yankee Group
• Louis Gump, Global Chairman, Mobile Marketing Association & Vice President, Mobile, The Weather Channel Interactive
• Matt Champagne, Director, Product Management, Microsoft/MSN Mobile
• Michael Becker, Executive Vice President of Business Development, iLoop Mobile, Inc.
• Mike Baker, President & COO, Enpocket, Inc.
• Mitch Feinman, Senior Vice President, Fox Mobile Entertainment
• Rhonda Wickham, Editor-in-Chief, Wireless Week
• Richard Ting, Executive Creative Director, R/GA
• Shabnum Norling, Managing Director, ipsh!
• Soren Schafft, Vice-President, Products & Operations, SinglePoint
• Tim Solt, Senior Vice President of Sales, go2 Directory Systems
• Todd Wasserman, News Editor, BrandWeek
• Tony Bernard, COO, 9 Squared, Inc.
• Tracy Ford, Editor, RCR Wireless News

“This year’s judges are a who’s who of the mobile industry,” said Laura Marriott, executive director of the MMA. “As leaders of their respective areas, each recognizes the power of the mobile channel and will help to identify those deserving recognition for work completed in 2006. The MMA awards are an opportunity for industry players to showcase their successes.”

The annual MMA awards feature five major categories: Best Use of Mobile Marketing, Innovation Award, Innovation Award for Creativity, Outstanding Individual Achievement in Mobile Marketing and Outstanding Committee/Company Achievement in Mobile Marketing. For more information about the MMA’s Annual General Meeting and Awards Dinner, visit http://www.mmaglobal.com/modules/content/index.php?id=119.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

Mobile Marketing Association Announces Mobile Search Study Key Findings

Mobile search awareness and usage continue to grow; 50% of cell phone users who have yet to use mobile search expect to try the service in the next few months.

BOULDER, CO, August 7, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the results of its first-ever mobile search study, which provides deep, actionable insights about mobile search habits and awareness among American consumers. The study identifies the most popular search categories, willingness to receive ads based on searches, acceptance of sponsored links and overall satisfaction with mobile search. The study also provides detailed information about the average number of searches that consumers conduct each month, usage by income level and how consumers learn about mobile search services. The study is available, free of charge, to all current MMA Global members.

The study’s key findings include:

•Mobile search is in its early stages of adoption, but there is significant upside potential. Thirty-one percent of respondents used mobile search for the first time in the past month. Current users conducted an average of nine searches in the past month.

•Cell phone owners who aren’t aware of mobile search recognize its benefits after they’re introduced to the technology. Half of non-users were interested in trying mobile search over the next few months. Forty-eight percent of non-users expect to start using mobile search at least once per week.

•Approximately 41% of all respondents indicate that sponsored links would not have an impact on their use of mobile search.

•Current mobile search users represent several attractive market segments for advertisers. Respondents with an annual household income of $50,000-$75,000 conduct an average of almost 16 searches per month, the most of any demographic segment. Consumers age 45-54, college grads and people with children at home all reported using search more than 11 times per month.

•Sixty-nine percent of respondents prefer advertisements that are related to local products and services.

•The ability to search by voice was the top-rated feature. Thirty-seven percent of current mobile search users would be “a lot more likely” to use mobile search if voice control were added.

“The MMA mobile search study highlights the power of the mobile channel,” said Laura Marriott, executive director of the MMA. “Awareness of mobile search is growing among U.S. consumers, creating powerful new opportunities for brands and agencies. The fact that consumers who are unaware of mobile search immediately grasp its benefits after being introduced indicates that the positive trends in mobile search will continue.”

Marketing Advocates conducted the research, which surveyed 587 U.S. adults who have a cell phone. The mobile search study was commissioned by the MMA Mobile Search Committee and sponsored by MMA members including AOL LLC, denuo (A Publicis Company), iCrossing, InfoSpace, JumpTap, Inc., MSN Mobile, mTLD Top Level Domain, LLC, Openwave Systems Inc., Sprint Nextel, U.S. Cellular Corporation and V-ENABLE. The MMA’s “Introduction to Mobile Search” guide is available at www.mmaglobal.com/uploads/MMAMobileSearchIntro.pdf

“Consumers want anytime, anywhere access to information, and mobile search fills that need perfectly,” said Christine Loredo, co-chair of the MMA Mobile Search Committee and marketing director for AOL. “The fact that cell phone owners who weren’t aware of mobile search immediately recognize its benefits and plan to use it shows that it has a clear, compelling value proposition.”

“Mobile search has wide appeal across all demographics,” said Eric McCabe, co-chair of the MMA Mobile Search Committee and vice president of marketing for JumpTap, Inc. “For brands and agencies looking to reach an upscale audience no matter where they are, mobile search is a perfect fit, with average usage highest among consumers with an annual household income of $50,000-$75,000.”

The MMA currently has more than 300 members from more than 20 countries representing companies and individuals actively engaged in wireless marketing.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

Mobile Marketing Association Adds Three New Board Members

Newest Board Members Further Reinforce Industry Leadership and Caliber of Companies Engaged in Growing Mobile Channel

BOULDER, CO, Aug 3, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that it has appointed three new members to its board of directors. The new members include: Alltel Communications, The Coca-Cola Company and Soren Schafft. The Board has also presented Isobar with a two year founding member appointment. The new appointments follow record-breaking membership growth, with more than 100 companies from around the world joining the MMA within the past six months.

The representatives from each company serving on the MMA North American Board of Directors include:
• Craig Kirkland, Director of Messaging and Voice, Alltel Communications, MMA Sustaining Director
• Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company, MMA Honorary Director
• Soren Schafft, General Manager, Singlepoint, MMA Individual Honorary Director
• Gene Keenan, VP of Mobile Services, Isobar, MMA Founding Director
“We welcome the three new board members to continue the association’s legacy of offering strong leadership for a thriving industry,” said Louis Gump, chairman of the MMA and VP mobile of The Weather Channel Interactive. “The MMA continues to lead in the development of a consumer-friendly, professional and sustainable mobile marketing industry, and these new additions will help us move forward even more quickly. We also extend our appreciation to Isobar for their ongoing support of the MMA.”

“Alltel has been a strong supporter of the MMA and its initiatives,” said Craig Kirkland, director of messaging and voice at Alltel. “We look forward to helping MMA members capitalize on this exciting opportunity.”

"As Coca-Cola develops new tools to engage consumers in a dialogue one of our most important options is to embrace all forms of mobile technology. We believe it is a vital part of our marketing portfolio and we look forward in supporting MMA in developing the full potential of mobile marketing,” said Tom Daly, group manager, strategy & planning at The Coca-Cola Company.

“Isobar is committed to making brands relevant to consumers, even when they’re away from their TV or PC,” said Gene Keenan, VP mobile services at Isobar. “Mobile marketing is an ideal way for companies to remain an important part of their lives.”

“I’m honored to have a second opportunity to serve on the MMA board,” said Soren Schafft, general manager at SinglePoint. “Mobile marketing has quickly emerged as one of the most powerful, effective ways to reach consumers.”

The MMA is the premier industry trade association that strives to stimulate the growth of mobile marketing world-wide. For information about the MMA, please visit www.mmaglobal.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

Mobile Marketing Association Adds 27 New Members

Record-Breaking Membership Growth Continues, Reinforcing MMA’s Leadership and the Power of the Mobile Channel

BOULDER, CO, July 18, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the members that have joined the association since June 2006. These newest additions continue the association’s record-breaking membership growth world-wide and includes agencies, brands, wireless operators, mobile application service providers and retailers.

The newest MMA members are:
• 9 Squared, Inc.
• AGI (American Greetings Interactive)
• AirG
• Assembly, LLC
• Associated Press
• Beijing Innovative Linkage Technology Ltd.
• BullyVision Inc.
• Carlson Marketing Group Canada Ltd.
• Cellfire
• Cricket Communications
• EL2
• Fineline Holdings
• Globalive Communications
• Glomobi BV
• Handmark Inc.
• Helio LLC
• ISIT LLC
• National Public Radio
• NBA Media Ventures, LLC
• Nokia Corporation
• RuleSpace, LLC
• Send Me, Inc.
• SmartVideo Technologies Inc.
• The Ad Boutique
• Turner Broadcasting System, Inc.
• TV10s
• VeeCaster

“Our newest MMA members continue to represent the who’s who of the global mobile marketing industry and represent member companies in Canada, China, Netherlands, Poland and the United States,” said Laura Marriott, executive director of the MMA. “Their diversity, innovation and leadership will help to continue to ensure that the MMA leads the development of a consumer-friendly, professional and sustainable mobile marketing industry.”

MMA membership is open to companies and individuals actively engaged in mobile marketing, as well as those that actively support the wireless medium. A list of current members is available at www.mmaglobal.com/modules/content/index.php?id=8. For information about the MMA, please visit www.mmaglobal.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

MOBILE MARKETING ASSOCIATION CALLS FOR 2006 GLOBAL AWARDS NOMINATIONS

Annual MMA Awards Recognizes Leaders in Global Mobile Marketing Industry

WHAT:
Nominations for the Mobile Marketing Association (MMA) Awards, which recognize the commitment and accomplishments of the world’s leading companies and individuals in the mobile marking industry, are currently being accepted by the Mobile Marketing Association (www.mmaglobal.com) until September 30, 2006.

Mobile Marketing Association awards will be given in the categories of:
• Best Use Of Mobile Marketing including branding, direct response, promotion, relationship building, product and/or services launch, search marketing and cross media integration
• Innovation Award
• Innovation Award for Creativity including technology and/or media
• Outstanding Individual Achievement In Mobile Marketing
• Mobile Marketing Association Award For Overall Excellence (Company and/or Committee)

Nominations are open to the public and are to be submitted by email or fax prior to the nomination deadline. Final selection of winners will be made by the MMA Award Selection Committee and presented at the MMA Awards Dinner on November 28, 2006 in Los Angeles.

WHO:
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

WHEN:
The deadline for nominations is September 30, 2006. The Mobile Marketing Association Awards will be presented at the MMA Awards Dinner on November 28, 2006 in Los Angeles.

HOW:
Nomination forms, and award entry details, can be found on the MMA web site http://www.mmaglobal.com.

All nominations should be faxed or emailed, prior to the deadline, to [email protected].

Mobile Marketing Association Releases Primer for Text Messaging Campaigns

Guide Provides Step-by-Step Instructions and Tips for Brands and Agencies Planning to Implement Mobile Marketing Campaigns

BOULDER, CO, July 6, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of its Short Code Primer, which is the industry’s first publication to provide an overview of the process that a brand, content provider, agency or technology provider should follow when launching a short code-based marketing initiative. The Primer was developed by the MMA’s Short Code Working Group, chaired by Mobile Accord and Twelve Horses and comprised of representatives from ipsh!, NeuStar Inc, Sprint Nextel and Syniverse Technologies.

Common short codes (CSCs) are phone numbers, four to six digits in length, that consumers use to send text messages (SMS), to receive alerts, information and electronic coupons, and to participate in contests. By making it fast and convenient for mobile users to select and receive information, CSCs greatly increase consumer response to advertising and marketing promotions.

To develop and execute a CSC-based mobile marketing campaign, brands and agencies must follow multiple steps, such as submitting the campaign to wireless carriers for testing and approval. Marketers also must ensure that the campaign complies with MMA Consumer Best Practices Guidelines which address consumer privacy issues. The MMA Short Code Primer provides a powerful new communication tool for marketers which outlines the rules and guidelines for implementing an effective short code based mobile marketing campaign.

“The creation of the Short Code Primer is a perfect example of how the MMA and its members are working together to lead the development of the mobile channel,” said Laura Marriott, executive director of the MMA. “By providing brands and agencies with comprehensive, step-by-step guidelines for developing and executing CSC-based campaigns, we enable more companies to get involved and leverage the power and reach of mobile media.”

To download a copy of the MMA Short Code Primer, please visit www.mmaglobal.com/shortcodeprimer.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

# # #

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]