Mobile Marketing Association Announces Mobile Marketing Forum In Turkiye
Fall conference to reach European, Middle East and African (EMEA) audience
BOULDER, CO, Sept. 28, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that it will host a Mobile Marketing Forum (MMF) in the EMEA region on October 10, 2006 in Istanbul, Turkiye. Immediately following the MMF on October 11, 2006, the MMA will host its regional Annual General Meeting for members of the global organization.
This year’s MMF event is geared toward addressing the uptake, unique usage, business case, marketing successes and lessons learned when using the mobile channel. This one day event will consist of executives from brands, carriers, developers, ad agencies and more.
“The use of marketing via the mobile channel has expanded significantly throughout 2006 with some of the world’s largest brands, agencies and carriers looking to it as a mainstay in their marketing expenditures moving forward,” said Laura Marriott, executive director. “We look forward to hearing and learning from regional experts during the Fall EMEA MMF about their experiences, upcoming campaigns and general guidelines to executing a mobile marketing campaign.”
Attendees of the MMA EMEA MMF will gain a wealth of information in one day that would otherwise take weeks to months to gather and learn. The current line up of sponsors includes: Aerodeon Turkiye, JumpTap, Inc, Third Screen Media and Turkcell. The keynote speaker is Yusuf Azoz, Head of Content Services and Partnering, VAS Management unit at Turkcell. Other speakers include representatives from mobile marketing companies in Europe, North America and the Middle Eastern region.
“We are excited to have the Mobile Marketing Association host an event in Istanbul sponsored by Turkcell, Aerodeon Turkiye, JumpTap and Third Screen Media,” said Yusuf Azoz, division head of Turkcell Content Services & Partnering. “Turkiye has been one of the leaders of mobile marketing initiatives in the world and consumers' enthusiasm and response to Mobile Marketing campaigns to date have been more than pleasing.”
The MMA will also hold its Annual Global MMF on November 28 in Los Angeles. For more information on both conferences, please visit www.mobilemarketingforum.com.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com
For more information:
Valerie Christopherson or Kirsten Woodard
Global Results Communications
[email protected], [email protected]