Annual Mobile Marketing Forum Event Reinforces Year of Growth in EMEA | MMA Global

Annual Mobile Marketing Forum Event Reinforces Year of Growth in EMEA

October 16, 2006

Event Evangelizes Mobile Marketing Successes in EMEA Region

Istanbul, Turkey and Boulder, Co, Oct. 16, 2006 — The Mobile Marketing Association (MMA) (, today reported the successful conclusion of its first Annual Mobile Marketing Forum (MMF) EMEA (Europe, Middle East and Africa). The MMF EMEA provided delegates with insight on mobile technologies and applications – and real world case studies and the successes being deployed today across the globe.

“The EMEA region, and Turkey in particular, is having enormous success leveraging mobile for creative campaigns,” said Laura Marriott, executive director of the MMA. “It is truly incredible to share the successes of our members within the EMEA region – and we thank our Turkish members for their hospitality in hosting this year’s event. 2007 will be another pivotal year for growth of mobile marketing, and we look forward to working with our members around the world to continue to drive the creation of a professional and sustainable industry and organization.”

Sponsored by corporate sponsors Aerodeon, JumpTap, ThirdScreenMedia and Turkcell and media sponsors 160characters, ClickZ and Mobile Marketing Magazine, the annual MMF EMEA event took place last week in Istanbul. More than 180 delegates attended sessions from leading global agencies, brands, technology vendors and carriers. The keynote presentation was delivered by Yusuf Azoz, Head of Content Services and Partnering, VAS Management Unit, Turkcell.

“The MMF conference in Istanbul brought together both fascinating mobile marketing case studies and the very latest thinking in this most personal and pervasive of consumer relationships,” said Anil Malhotra, Senior Vice President of Marketing for Bango. “The attendance of 180 plus high caliber executives representing a wide range of industries demonstrates the impact that the MMA is making to unify the industry worldwide.”

The MMA will also hold its Annual Global MMF on November 28 in Los Angeles. For more information on both conferences, please visit

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]