MMA DECLARES 2006 AS A BANNER YEAR FOR MOBILE MARKETING | MMA
December 4, 2006
MMA DECLARES 2006 AS A BANNER YEAR FOR MOBILE MARKETING

Mobile Marketing Forum Concludes, Demonstrating Continued Success for Mobile Channel

Boulder, CO, Dec. 4, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that the annual Mobile Marketing Forum (MMF) held last week in Los Angeles hosted more than 400 global delegates from across the mobile marketing value chain including carriers, brands, agencies, aggregators, content providers and more.

The MMF sessions offered insight for those already engaged in mobile, as well as those who are just entering the space. The event offered three tracks designed to provide attendees the tools on how to start a mobile campaign, how to measure success, as well as what the high growth segments for the coming year will be.

“We continue to be impressed with the number of new entrants in the mobile marketing industry and the creativity which is being applied to the mobile channel,” said Laura Marriott, Executive Director of the MMA. “The MMF was a success for all players involved and the MMA looks forward to continuing to provide leadership and education for our industry.”

Feedback from attendees was overwhelmingly positive, making 2007 a year to engage in the global MMA event lineup. Events for 2007 include:

• Mobile Marketing Forum, June 6-7, New York
• Mobile Marketing Forum, Oct. 9, Prague
• Annual General Meeting, Oct. 10, Prague
• Mobile Marketing Forum, Nov., Los Angeles
• Annual General Meeting, Nov., Los Angeles
• Mobile Marketing Forum, Dec., Hong Kong

The MMA also released a new revision of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The guidelines are published by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers. The document is available on the MMA Website at http://www.mmaglobal.com/bestpractices.pdf

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]