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MMA Press Release

MOBILE MARKETING ASSOCIATION ANNOUNCES MMA AWARD WINNERS

Event Recognizes Global Mobile Marketing Leaders and Innovators

November 30, 2005 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the winners of its 2005 annual awards program honoring leaders and innovators in the global mobile marketing space. The six awards were presented November 29th at the MMA’s Annual General Meeting and Awards Dinner in Los Angeles.

"The Mobile Marketing Association Awards acknowledge companies and individuals whose efforts continue to advance the mobile marketing industry," said Laura Marriott, executive director for MMA. "We applaud our winner’s accomplishments and continued dedication to the market.”

The MMA received a significant number of nominations across all six award categories and finalists were chosen by the Awards Selection Committee. The winners of the 2005 awards are:

Best Use of Mobile Marketing in Europe, Middle East and Africa (EMEA)

• Aerodeon Turkey
• Finalists include: Mobiento Mobile Marketing and 12snap Germany GmbH.

Best Use of Mobile Marketing in North America (NA)

• Juice Wireless, Inc.
• Finalists include: Mobile 365 and m-Qube, Inc.

Innovation Award in Europe, Middle East and Africa (EMEA)

• Ki-Bi™ Mobile Technologies Ltd.
• Finalists include: Kameleon Technologies and Satama Interactive.

Innovation Award in North America (NA)

• MobileLime
• Finalists include: Third Screen Media and Vibes Media.

Innovation Award for Creativity

• Fox Mobile Entertainment
• Finalist in the category is GoTV Networks.

The winner of the 2005 MMA Award for Outstanding Individual Achievement in Mobile Marketing is Jack Philbin, co-founder and president of Vibes Media.

The Awards Selection Committee members were Brad Farkas, i-Hatch Ventures; Laura Marriott, Mobile Marketing Association; Soren Schafft, Mobile Media; Jean Berberich, Procter & Gamble; John Hadl, Quigley Simpson Interactive; Philip Greenfield, RMG Connect Worldwide; Jan Sasse, Satama Interactive; and Kathryn Volpi, U.S. Cellular Corp.
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Research Shows Growing Interest in Mobile Marketing

Consumers most interested in mobile couponing

November 29, 2005 — The Mobile Marketing Association (MMA) and Synovate today announced the release of the first phase of a mobile marketing effectiveness study which is being conducted for the Mobile Marketing Association membership.

The two phase study will establish a benchmark for the industry and enable brands and content providers to understand the value of the mobile channel. During the first phase, almost 1,400 consumers aged 13 to 65+ were surveyed regarding their attitudes and usage of mobile technology. Phase Two of the research will measure the effectiveness and perception around real world mobile marketing campaigns and is expected to be released in the first half of 2006.

“The initial research further reinforces the growing appeal and impact of mobile marketing with the 13-34 age group,” said Laura Marriott, executive director for the MMA. “Consumers are receptive to mobile value-added services as long as the consumer can define frequency of the marketing and the nature of the content via their mobile device. The MMA is committed to developing standards to ensure a quality consumer experience and the MMA Best Practices will continue to play a critical role as mobile marketing matures.”

The Attitude and Usage study specifically shows that most consumers are interested in applications that provide information on products and services. They are especially interested in applications for mobile couponing, personal account information and downloads. Being able to make these mobile offers “exclusive” may encourage opt-in behaviour and reduce the perceptions of spam.

“Marketers that emphasize mobile marketing benefits will maximize mobile marketing success.” said Beth Ritchey, Vice President, Synovate Tech and Telecom. “Accentuating how opting-in to mobile marketing messages will give adopters an inside track to information, savings, downloads, special offers, etc. and creating offers that are unique and compelling will encourage participation."

The results of the study will be made available to all MMA members.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

About Synovate
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 4,000 staff across 46 countries. More information on Synovate can be found at www.synovate.com.

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected], +1.303.881.9153

Jennifer Chhatlani
Vice President, Synovate Marketing & Communications
[email protected], 1.312.526.4359
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Marketing Via The Mobile Channel Gains Worldwide Momentum

Mobile Marketing Association Global Membership Grows over 70%

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MOBILE MARKETING ASSOCIATION ANNOUNCES 2005 LEADERSHIP AND INNOVATION AWARD FINALISTS

Awards Recognize Industry Leaders In Advancing Mobile Marketing Worldwide

Bellevue, Wash., Nov. 15, 2005 - - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the finalists for its 2005 annual awards honoring leadership and innovation in the mobile marketing space. The six awards will be presented on November 29 at the MMA’s Awards Dinner in Los Angeles.

“The sheer volume of nominations we received is a testament to how quickly the mobile marketing marketplace is evolving around the world,” said Laura Marriott, executive director of the MMA. “Our finalists demonstrate innovative, best-in-class technologies and campaigns that fully leverage the mobile medium as an anytime, anywhere marketing channel.”

The MMA received a significant number of nominations across all six award categories and finalists were chosen by the Awards Selection Committee.

Best Use of Mobile Marketing in EMEA (Europe, Middle East & Africa)

• Aerodeon Turkey
• Mobiento Mobile Marketing
• 12snap Germany GmbH

Best Use of Mobile Marketing in NA (North America)

• Juice Wireless, Inc.
• Mobile 365
• m-Qube, Inc.

Innovation Award in EMEA (Europe, Middle East & Africa)

• Kameleon Technologies
• Ki-Bi Mobile Technologies Ltd.
• Satama Interactive

Innovation Award in NA (North America)

• MobileLime
• Third Screen Media
• Vibes Media

Innovation Award for Creativity

• Fox Mobile Entertainment
• GoTV Networks

The winner of the award for Outstanding Individual Achievement in Mobile Marketing will be announced at the awards ceremony on November 29th.

No award will be presented this year for the Overall Excellence Company and/or Committee.

The Awards Selection Committee members include: Brad Farkas, i-Hatch Ventures; Jan Sasse, Satama Interactive; Jean Berberich, Procter & Gamble; John Hadl, Quigley Simpson Interactive; Kathryn Volpi, U.S. Cellular Corp.; Laura Marriott, Mobile Marketing Association; Philip Greenfield, RMG Connect; and, Soren Schafft, Mobile Media.


ABOUT THE MOBILE MARKETING ASSOCIATION:
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

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For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected]
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NOMINATIONS FOR MOBILE MARKETING ASSOCIATION AWARDS DUE THIS WEEK

November 2, 2005 Marks Closure Of The Nomination Process!

WHAT: The nomination process for the Mobile Marketing Association will close this week on Wednesday, November 2, 2005. The awards honor the contributions of leading companies and individuals that have significantly influenced the global mobile marketing industry.
“Our goal in running this annual awards ceremony is to provide recognition to the companies and individuals who are developing innovative technologies, services and programs to drive the use of the mobile channel as an integral component of the marketing mix,” said, Laura Marriott, executive director of the Mobile Marketing Association. “The nominations will be evaluated based on contribution, innovation, success and general influence on the mobile marketing industry worldwide.”

WHO: The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

WHEN: The deadline for nominations is November 2, 2005. The Mobile Marketing Association Awards will be presented at the MMA Annual General Meeting Awards Dinner on November 29, 2005 in Los Angeles.

HOW: Nomination forms, and details, can be found on the MMA web site located at http://www.mmaglobal.com . All nominations should be faxed or emailed to [email protected]. For questions, please contact +1.303.881.9153.
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Mobile Search Working Group Established to Help Monetize the Wireless Web

Mobile Search will be the next value driver for operators and brands

BELLEVUE, WA, October 5, 2005 — The Mobile Marketing Association (MMA) today announced the establishment of a Mobile Search Working Group designed to establish guidelines for a search marketing ecosystem. The Mobile Search Working Group will help operators maximize value from search as well as provide an efficient search ecosystem for advertisers and content providers in the mobile space.

“The Mobile Search Working Group is another example of industry wide collaboration within the Mobile Marketing Association,” said Jim Manis, Global Chair of the MMA and senior vice-president M-Qube. “Mobile Search will help carriers monetize out-of-garden content and capture advertising revenues, while allowing merchants to target consumers at the moment they are looking to buy. The Working Group, within the Mobile Marketing Association, will work to establish the guidelines and best practices around the mobile search ecosystem”

The goal of the working group is to develop common business models, operating procedures and technology interfaces that allow operators to offer an integrated, carrier branded mobile search experience to their subscribers - as well as help merchants and content providers monetize their opportunities in the mobile ecosystem. The Mobile Search Working Group will help establish the guidelines for companies, across the value chain, to help them better understand and create value from the mobile search experience.

The Chairperson of the Mobile Search Working Group is Eric McCabe, Vice President of Marketing for JumpTap, Inc. “Mobile search is more than indexing web pages – it’s about marketing to customers who want to buy. The fast-growing mobile data market needs mobile-specific search solutions to give the world’s two billion wireless users a quick, easy, and fun entry point to content within the walled garden as well as on the mobile web,” stated McCabe. “The Mobile Search Working Group is a collaboration of experts from the mobile telecom, search, and content industries. The purpose is to advance the uses of mobile search by carriers, advertisers, and content providers in the expanding mobile economy.”

The Mobile Search Working Group is open for participation to all current Mobile Marketing Association members. For those companies and individuals interested in joining, please contact Laura Marriott, MMA Executive Director at [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in Bellevue, WA. For more information, please visit www.mmaglobal.com

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected], +1.303.881.9153
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Mobile Marketing Association Welcomes New Members
Rapidly Growing Membership Reflects Value Top Marketers Place in the Mobile Channel

BELLEVUE, August 23 — The Mobile Marketing Association (MMA) today announced that 27 new members have joined the association in the last few months. The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.

“We are thrilled to have these industry leaders join our association,” said Laura Marriott, MMA Executive Director. “Industry awareness and excitement about the power of the mobile channel has been steadily increasing. The MMA is at the center of this opportunity and will leverage its member’s strength and commitment to create collaborative guidelines and best practices for using mobile data to reach consumers.”

New MMA membership additions include: Buongiorno USA; Distributive Networks, LLC; Dwango Wireless; I-Jump; Juice Wireless, Inc.; JumpTap; Lucent Technologies; M:Metrics; Mobile Information Access (MIA); Mobile Messenger; Mobile Phone Applications (Mophap); NeoMedia Technologies, Inc.; Opera Telecom USA; Phonebites; Quigley Simpson Interactive; Simplewire; Sony Pictures Digital; TextingNow, LLC; The Concept Studio (“TCS”); Tira Wireless; USATODAY.com; US Cellnet Information, Inc.; Virtu Mobile; VML; Wireless Services Corp.; Yahoo!; and, Zapptrio.

The MMA also welcomes Rouben Haroutoonian, Executive Vice President, Dwango Wireless and Joe Barone, President, Virtu Mobile to the MMA Board of Directors.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in Bellevue, WA. For more information, please visit www.mmaglobal.com.

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected]
+1.303.881.9153
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BELLEVUE, July 19 — The Board of Directors of the Mobile Marketing Association (MMA) today announced that it has selected Laura Marriott to be its new Executive Director. Ms. Marriott will be responsible for managing the global operations of MMA, which strives to stimulate the growth of mobile marketing, m-commerce and supporting technologies. MMA initiatives actively establish industry-wide, national and international guidelines for mobile marketing and address the needs of companies that are currently active in the mobile marketing industry, or interested in mobile marketing as a new aspect of their business.

"We are extremely pleased that Laura will represent MMA and lead the organization's efforts in growing its membership, maximizing its reach, and helping shape the global mobile marketing industry’s future," said Jim Manis, Global Chairman for the Mobile Marketing Association. “The MMA is entering a new stage of development as the market evolves, and Laura will help us to grow with selected initiatives and events designed to foster sustainable, consumer-friendly growth in the marketplace.”

Ms. Marriott has over fourteen years of experience in the high-tech industry in the areas of business development, product management and marketing, including extensive experience in the mobile marketplace. Most recently, Marriott served as Intrado Inc’s Director of International Mobility Marketing, where she was responsible for the development and delivery of messaging solutions. While at Intrado she also managed marketing for the wireless 9-1-1 portfolio and helped to successfully execute Intrado’s acquisition of bmd wireless, a global leader in core network messaging.

Before her tenure at Intrado, Marriott also held leadership positions at Cyneta Networks and Cell-Loc Inc. She graduated from the University of Alberta.

"This is an exciting time to be in the mobile marketing industry," said Marriott. "New technologies, wireless data adoption and true interoperability will result in tremendous benefits to MMA, its members, consumers and the industry as whole. Further, we have a tremendous opportunity to reinforce and extend the robustness and sustainability of the marketplace by serving as an effective forum for representatives of all major constituencies."

The Mobile Marketing Association Executive Committee includes: Jim Manis, Global Chairman (m-Qube); Louis Gump, Vice-Chairman and Treasurer (The Weather Channel Interactive); Carrie Himelfarb-Seifer, Secretary (Vindigo); Jerry Easom (Syniverse Technologies) and Jean Berberich (Procter & Gamble).
Peter Fuller, the MMA’s prior Executive Director, has resigned to pursue consulting opportunities in the mobile marketing space after five years of service to the organization. He will continue to be an active MMA member.

About Mobile Marketing Association (MMA)
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing, m-commerce and supporting technologies. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software providers and services providers, as well as any company focused on the potential of marketing via mobile devices. The Mobile Marketing Association’s global headquarters are located in Bellevue, WA. For more information, please visit www.mmaglobal.com.

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected]
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"We are extremely pleased that Laura will represent MMA and lead the organization's efforts in growing its membership, maximizing its reach, and helping shape the global mobile marketing industry’s future," said Jim Manis, Global Chairman for the Mobile Marketing Association. “The MMA is entering a new stage of development as the market evolves, and Laura will help us to grow with selected initiatives and events designed to foster sustainable, consumer-friendly growth in the marketplace.”
Ms. Marriott has over fourteen years of experience in the high-tech industry in the areas of business development, product management and marketing, including extensive experience in the mobile marketplace. Most recently, Marriott served as Intrado Inc’s Director of International Mobility Marketing, where she was responsible for the development and delivery of messaging solutions. While at Intrado she also managed marketing for the wireless 9-1-1 portfolio and helped to successfully execute Intrado’s acquisition of bmd wireless, a global leader in core network messaging. Before her tenure at Intrado, Marriott also held leadership positions at Cyneta Networks and Cell-Loc Inc. She graduated from the University of Alberta.
"This is an exciting time to be in the mobile marketing industry," said Marriott. "New technologies, wireless data adoption and true interoperability will result in tremendous benefits to MMA, its members, consumers and the industry as whole. Further, we have a tremendous opportunity to reinforce and extend the robustness and sustainability of the marketplace by serving as an effective forum for representatives of all major constituencies."
The Mobile Marketing Association Executive Committee includes: Jim Manis, Global Chairman (m-Qube); Louis Gump, Vice-Chairman and Treasurer (The Weather Channel Interactive); Carrie Himelfarb-Seifer, Secretary (Vindigo); Jerry Easom (Syniverse Technologies) and Jean Berberich (Procter & Gamble).
Peter Fuller, the MMA’s prior Executive Director, has resigned to pursue consulting opportunities in the mobile marketing space after five years of service to the organization. He will continue to be an active MMA member.
About Mobile Marketing Association (MMA)
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing, m-commerce and supporting technologies. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software providers and services providers, as well as any company focused on the potential of marketing via mobile devices. The Mobile Marketing Association’s global headquarters are located in Bellevue, WA. For more information, please visit www.mmaglobal.com
For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected]
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Mountain View, CA, May 24, 2005—The Mobile Marketing Association (MMA), in cooperation with the CTIA, today announces the release of its Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines were written by a committee comprised of all five Tier 1 wireless carriers, leading aggregators and content providers. Marketers, brands and carriers had requested the guidelines as the use of the mobile channel to interact with consumers continues its exponential growth. The best practices are posted on the MMA’s web site at: www.mmaglobal.com/bestpractices

“I am very pleased with the consensus across the industry this committee achieved on a set of standards that will significantly improve a consumer’s experience when interacting through or downloading content to their phones,” said Jim Manis, Global Chairman of the MMA. “These rules common across all carriers represent a maturing of the industry and insure that consumers maintain ultimate control over the most personal communication device they own—their mobile phone – while encouraging content providers to invest in the space given consistent rules of engagement across carriers.”

The guidelines cover these major areas of mobile content services:
• Advertising and promotion
• Opt-in
• Opt-out
• Subscription services
• Help for consumers
• Glossary of standard terms an abbreviations

The guidelines were created to give consumers the highest standard of privacy and control over content delivered to their mobile phone and add efficiencies and standards for brands, advertisers and carriers that hasten their ability to meet growing consumer demand for fast, easy-to-use mobile content and branded services.

“We are pleased to work with the MMA on the development these best practices,” said Mark Desautels, Vice President, Wireless Internet Development, CTIA. “The practices are in line with CTIA's Consumer Code for Wireless Service, providing clear advice of charge for consumers, and achieve our goal of building a foundation for a sustainable mobile data industry.”

The CTIA recently unveiled a consumer advocacy effort, known as Mywireless.org, which helps consumers protect the freedom, value and security of the mobile phone they use with wireless services.
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