MMA ANNOUNCES 2005 LEADERSHIP AND INNOVATION AWARD FINALISTS | MMA
November 16, 2005
MOBILE MARKETING ASSOCIATION ANNOUNCES 2005 LEADERSHIP AND INNOVATION AWARD FINALISTS

Awards Recognize Industry Leaders In Advancing Mobile Marketing Worldwide

Bellevue, Wash., Nov. 15, 2005 - - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the finalists for its 2005 annual awards honoring leadership and innovation in the mobile marketing space. The six awards will be presented on November 29 at the MMA’s Awards Dinner in Los Angeles.

“The sheer volume of nominations we received is a testament to how quickly the mobile marketing marketplace is evolving around the world,” said Laura Marriott, executive director of the MMA. “Our finalists demonstrate innovative, best-in-class technologies and campaigns that fully leverage the mobile medium as an anytime, anywhere marketing channel.”

The MMA received a significant number of nominations across all six award categories and finalists were chosen by the Awards Selection Committee.

Best Use of Mobile Marketing in EMEA (Europe, Middle East & Africa)

• Aerodeon Turkey
• Mobiento Mobile Marketing
• 12snap Germany GmbH

Best Use of Mobile Marketing in NA (North America)

• Juice Wireless, Inc.
• Mobile 365
• m-Qube, Inc.

Innovation Award in EMEA (Europe, Middle East & Africa)

• Kameleon Technologies
• Ki-Bi Mobile Technologies Ltd.
• Satama Interactive

Innovation Award in NA (North America)

• MobileLime
• Third Screen Media
• Vibes Media

Innovation Award for Creativity

• Fox Mobile Entertainment
• GoTV Networks

The winner of the award for Outstanding Individual Achievement in Mobile Marketing will be announced at the awards ceremony on November 29th.

No award will be presented this year for the Overall Excellence Company and/or Committee.

The Awards Selection Committee members include: Brad Farkas, i-Hatch Ventures; Jan Sasse, Satama Interactive; Jean Berberich, Procter & Gamble; John Hadl, Quigley Simpson Interactive; Kathryn Volpi, U.S. Cellular Corp.; Laura Marriott, Mobile Marketing Association; Philip Greenfield, RMG Connect; and, Soren Schafft, Mobile Media.


ABOUT THE MOBILE MARKETING ASSOCIATION:
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

###

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected]