Mobile Marketing Association Announces June Mobile Marketing Forum | MMA
May 9, 2006
Mobile Marketing Association Announces June Mobile Marketing Forum

June conference will provide new insight into mobile marketing successes
BOULDER, CO, May 9, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced an exciting lineup of speakers and sponsors for its upcoming Mobile Marketing Forum (MMF) (www.mobilemarketingforum.com) planned for June 7 in New York City. This one day event will focus on the new developments in mobile marketing and how to successfully integrate mobile into your cross-media initiatives. The event will feature senior level executive speakers from companies including AOL, Cingular Wireless, GQ, Major League Baseball, MTV Networks, Procter & Gamble, Sprint Nextel, Time Interactive and Verizon Wireless.

“The Mobile Marketing Forum is the best opportunity for companies to get educated on mobile marketing,” said Laura Marriott, executive director of the MMA. “Instead of spending weeks or months researching information and strategies online, attendees are able to get a consolidated wealth of knowledge from our one-day workshop. MMF provides the right mix of market expertise, real world case studies and strategies critical to success in engaging the mobile channel.”

The current lineup of sponsors for the event includes: Air2Web; mBlox; M:Metrics; Mobile 365; NeoMedia Technologies, Inc; PinPoint Interactive Media; Q121.com; Telephia; Third Screen Media; U-Turn Media Group; VeriSign, Inc.; and Zoove. The MMA would like to thank its media sponsors including: 160characters; Digital Marketing Conference (AdWeek, BrandWeek and MediaWeek); ClickZ; Fierce MobileContent and RCR Wireless News, as well as its association sponsors including: CDMA Development Group (CDG); CTIA-The Wireless Association; eMarketing Association (eMA) and MoMeMo.

MMF promises to be the industry event of the year for mobile marketing. The MMA will also hold a MMF on November 28 in Los Angeles. For more information, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson
Global Results Communications
[email protected], +1.949.681.8120