MOBILE MARKETING ASSOCIATION HOSTS CONSUMER BEST PRACTICES INDUSTRY FORUM | MMA
January 11, 2006
MOBILE MARKETING ASSOCIATION HOSTS CONSUMER BEST PRACTICES INDUSTRY FORUM

Event Brings Together Industry Experts to Discuss Mobile Marketing Best Practices

January 11, 2006 — The Mobile Marketing Association (MMA) today announced that it hosted over 80 delegates from the mobile community at its Consumer Best Practices Industry Forum held in Broomfield, CO on Wednesday, January 11, 2006.

The MMA Consumer Best Practices Industry Forum promotes cross industry cooperation by providing an opportunity for wireless service providers, aggregators, brands, advertising agencies and content providers to collaborate on the development of standards and best practices for the mobile marketing industry. Topics covered at the industry forum included best practices around chat, interactive TV, viral marketing and affiliate marketing. Feedback and comments were taken by participants at the meeting and will be considered for integration into the next Consumer Best Practices guidelines document, due to be released in February 2006.

The current version of the Consumer Best Practices guidelines, released in May 2005, can be viewed at http://www.mmaglobal.com/bestpractices.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected], +1.303.881.9153