Mobile Marketing Association Announces New Board of DirectorsBoard companies and caliber reflect broad excitement in and continued growth of the mobile channel
February 10, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com
) today announced the 2006 MMA Board of Directors. Comprised of 20 member companies, the new board assumes their roles immediately. The MMA also highlights that Louis Gump, Vice-President Mobile, The Weather Channel assumes the MMA Global Chairman role for 2006.
Members of the MMA Executive Committee have also been elected for 2006. In addition to the Chairman, the Executive Committee includes: Jean Berberich, Procter & Gamble; Matt Champagne, Microsoft/MSN; Mitch Feinman, Fox Mobile Entertainment and John Styers, Sprint Nextel.
“This year, we have a remarkably strong and diverse board to guide the MMA; they and their companies are among the most influential participants in the mobile marketing space today,” said Louis Gump, Global Chairman for the MMA and VP Mobile, The Weather Channel. “I look forward to serving our membership, with the Board of Directors, to drive the development of a consumer-friendly, professional and sustainable mobile marketing industry while working with the many people and organizations across the marketplace.”
“The MMA Board of Directors plays a pivotal role in helping to shape the mobile marketing industry and influence the continued direction of the association,” said Laura Marriott, executive director of the MMA. “For 2006, I welcome back many returning board members as well as six new board members from across the mobile marketing ecosystem. 2005 was an incredible year of growth for the MMA as the number of participants and mobile marketing campaigns increased by the thousands. The MMA thanks the outgoing board members for their significant contribution and support of the MMA in 2005.”
The following executives are also on the 2006 MMA Board of Directors: Chris Black, Cingular Wireless; Jay Emmet, mBlox, Inc.; Kristen Fox, Mobile ESPN Publishing; Gene Keenan, Freestyle, part of the Isobar network of digital marketing services; Heidi Lehmann, Third Screen Media; Kyle Levine, T-Mobile USA; Christine Loredo, America Online, Inc.; Jim Manis, m-Qube,Inc.; Dan Mosher, VeriSign; David Oberholzer, Verizon Wireless; Jon Raj, VISA USA; Cyriac Roeding, CBS Corp.; Carrie Seifer, CondeNet/Conde Nast; Dave Whetstone, MobiTV, Inc. and Eric Wheeler, OgilvyInteractive North America.
As part of the transition, Jim Manis, m-Qube, Inc., steps down as the Global Chairman, a position he held for three years, and assumes the Chairman Emeritus role on the Board of Directors.
MMA Board and Executive Committee members serve a one year term. For more information, please see www.mmaglobal.comAbout the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.comFor more information:
Executive Director, Mobile Marketing Association[email protected]
, +1 949 306 6476