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MMA Press Release

Mobile Marketing Association Releases Primer for Text Messaging Campaigns

Guide Provides Step-by-Step Instructions and Tips for Brands and Agencies Planning to Implement Mobile Marketing Campaigns

BOULDER, CO, July 6, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of its Short Code Primer, which is the industry’s first publication to provide an overview of the process that a brand, content provider, agency or technology provider should follow when launching a short code-based marketing initiative. The Primer was developed by the MMA’s Short Code Working Group, chaired by Mobile Accord and Twelve Horses and comprised of representatives from ipsh!, NeuStar Inc, Sprint Nextel and Syniverse Technologies.

Common short codes (CSCs) are phone numbers, four to six digits in length, that consumers use to send text messages (SMS), to receive alerts, information and electronic coupons, and to participate in contests. By making it fast and convenient for mobile users to select and receive information, CSCs greatly increase consumer response to advertising and marketing promotions.

To develop and execute a CSC-based mobile marketing campaign, brands and agencies must follow multiple steps, such as submitting the campaign to wireless carriers for testing and approval. Marketers also must ensure that the campaign complies with MMA Consumer Best Practices Guidelines which address consumer privacy issues. The MMA Short Code Primer provides a powerful new communication tool for marketers which outlines the rules and guidelines for implementing an effective short code based mobile marketing campaign.

“The creation of the Short Code Primer is a perfect example of how the MMA and its members are working together to lead the development of the mobile channel,” said Laura Marriott, executive director of the MMA. “By providing brands and agencies with comprehensive, step-by-step guidelines for developing and executing CSC-based campaigns, we enable more companies to get involved and leverage the power and reach of mobile media.”

To download a copy of the MMA Short Code Primer, please visit www.mmaglobal.com/shortcodeprimer.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

# # #

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
News Type: 
MMA’s Mobile Marketing Forum Spotlights Success of Mobile Channel

Networking and Strategy Event Attracts More Than 400 Companies and Reflects Growing Momentum of Mobile Channel

BOULDER, CO, June 14, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Mobile Marketing Forum held last week in New York City attracted more than 400 conference delegates, including large-scale brands, agencies and wireless carriers. Held twice annually, the Mobile Marketing Forum has quickly established itself as a must-attend event for those seeking insight into developing, executing and measuring mobile marketing campaigns.

The Mobile Marketing Forum featured presentations by senior executives from AOL, Carat, Cingular Wireless, GQ, Major League Baseball, MTV Networks, OgilvyInteractive North America, Procter & Gamble, Sprint Nextel and Time Interactive. Topics included “Market Research Perspectives on Mobile Marketing Challenges and Opportunities,” “Monetizing the Mobile Channel,” “Mobile Promotions and Sweepstakes: A Discussion On Effectiveness” and “Is Mobile Revolutionizing Traditional Mediums?” For the full agenda and list of speakers, visit www.mobilemarketingforum.com.

“Over the past two years, attendance in our event has grown 800% based on the enthusiasm and growing interest in engaging the mobile channel,” said Laura Marriott, executive director of the MMA. “The Mobile Marketing Forum provides not only an excellent forum for information and education, but has also become the networking event for the who’s who of the mobile marketing space.”

The Mobile Marketing Forum’s success follows record-breaking membership growth in the MMA. More than 100 companies from around the world have joined the MMA over the past six months. The next Mobile Marketing Forum will be held on Nov. 28 in Los Angeles.

“The Mobile Marketing Forum is an ideal way for brands and agencies to quickly build contacts in the mobile channel,” said Jamie Wells, Managing Director, TCS Mobile. “Established players will find it equally valuable as a way to share successes and refine strategies. With the accelerating pace of development within the mobile space, it has become essential for marketers to be able to glean from collective efforts of those pioneering the channel. Not only does The Mobile Marketing Forum deliver on this crucial industry need, but it does so in an open, engaging, and interactive environment that truly fosters a real sense of community within the mobile marketing industry.”

The Mobile Marketing Forum is for companies, advertising and marketing agencies and others involved in marketing via the mobile channel. The conference provides valuable insights and networking opportunities for beginners and experts alike. Sponsors of the June MMF event included: 160Characters, Air2web, Bango, CDG, ClickZ, CTIA-The Wireless Association, Digital Standard, Inc., Digital Marketing Conference, FierceMobileContent, eMarketing Association, Infospace, ipsh!, mBlox, m:metrics, mindmatics, mobile365, MoMeMo, Neomedia Technologies, Pinpoint Interactive Media, Q121, RCR Wireless News, Telephia, ThirdScreen Media, U-Turn Mobile Media Group, VeriSign, Inc., Vibes Media and Zoove.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
News Type: 
Mobile Marketing Association Launches The International Journal of Mobile Marketing
Journal Provides A View Into The World Of Mobile Marketing

New York, June 7, 2006 — At the MMA’s Mobile Marketing Forum held today in New York, the Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the availability of the inaugural issue of The MMA International Journal of Mobile Marketing. The MMA International Journal of Mobile Marketing (MMA-IJMM), the world’s first journal dedicated to mobile marketing, is tasked with helping the industry better understand the emergence of the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Committee and contains research and contributions from academics, industry experts and thought leaders.

“We believe that it is essential to provide the industry with a resource for obtaining leading information regarding the mobile marketing space,” said Laura Marriott, executive director of the MMA. “Through a collaborative effort from our membership, we are launching the MMA-IJMM to provide insight into key mobile marketing enablers and drivers as well as provide a source of original thinking to contribute to the overall growth and advancement of the mobile marketing industry.”

”The MMA-IJMM is an ideal medium for thought leaders in mobile,” said Michael Becker, Executive Vice President of Business Development of iLoop Mobile. “The journal provides industry experts and scholars a vehicle to publish, develop and open new concepts that will positively impact the mobile ecosystem.”

The growth and worldwide success of mobile marketing has drawn the attention of academics and industry practitioners alike. The inaugural edition of the MMA-IJMM includes 10 articles from authors in the United Kingdom, Finland, New Zealand, Australia and the United States. The MMA-IJMM will be published twice a year in June and December.

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and has member participation from Gerry Christensen, Zoove, Corp., Shannon J. McClatchey, AOL LLC and Suneela Aras, Distributive Networks, LLC.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website (www.mmaglobal.com) or contact [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

News Type: 
Growing Mobile Marketing Association Membership Reinforces Strength of Industry
Global Association Membership more than doubles in the past twelve months

BOULDER, CO, June 1, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced record-breaking association growth with the addition of more than 100 new global members within the last six months. The growth continues to help reinforce the growing global interest in the mobile channel by brands and content providers.

“The continued growth and expansion of the MMA is a direct reflection of the market success and rapid adoption of marketing via the mobile channel,” said, Laura Marriott, executive director of the MMA. “Brands of all sizes are recognizing that mobile provides the long sought after promise of creating and fostering a one-to-one dialog with consumers. Our membership reflects the leaders in the mobile marketing space who are working together to develop best practices, guidelines and standards for which our industry follows.”

"We have only just begun to see the impact of Mobile Marketing worldwide," said Will Hodgman, CEO, M:Metrics. "Under the MMA’s sage guidance, I have no doubt marketers will soon realize the potential of the world's largest, most personal medium, which today has a larger audience than our favorite TV programs like Oprah!"

From Nov. 2005 to May 2006, the MMA gained new members which include brands, carriers, agencies, publishers and more, representing over 22 countries. The MMA is the premier industry trade association that strives to stimulate the growth of mobile marketing world-wide. For information on the MMA, please visit www.mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

New Members
• 12snap, a NeoMedia Technologies Company
• 3Oh!5 Creative
• 4INFO, Inc.
• AccuWeather, Inc.
• Airwide Solutions
• Alltel
• Arbinet
• Arc Worldwide Turkey
• AT&T Inc.
• A-Tono
• BANGO
• CBS Corp.
• Chapell & Associates
• Cielo Group, Inc.
• Cognima Ltd
• Conde Net, Conde Nast
• Conduit Enterprises Limited
• Connect 1.2.1
• Connectid, LLC
• DADAmobile Inc.
• Dennis Digital
• Deutsche Post AG
• Dom.info e.K.
• DUPONT (E.I. du Pont Nemours & Co.)
• Envio Networks, Inc.
• Euro RSCG
• Everypoint, Inc.
• eWingz Systems Inc.
• Executive Resource Group, Inc.
• Fair Isaac Corporation
• Figen Yazilim Evi Tic. Ltd. Sti. (Figensoft)
• Gavitec, a NeoMedia Technologies Company
• Greystripe Incorporated
• Guthy-Renker
• Hera Ventures and Investments
• Hip Cricket, a NeoMedia Technologies Company
• House of Blues Entertainment
• iCrossing
• Innofone.com, Inc.
• JivJiv Corporation
• Kajeet, Inc.
• Kameleon Mobile Technologies
• Lavalife Mobile, a division of Lavalife Corp.
• Lexus Entertainment Ltd.
• Limbo, Inc.
• Limelife, Inc.
• MediaFLO USA, Inc.
• Medio Systems Inc.
• Meteor Worldwide, LLC
• mFoundry
• Mobile Accord, Inc.
• Mobile Lifestyles, Inc.
• Mobile Lingo LLC
• Mobilera Bilişim ve İletişim Teknolojileri Tic. A.Ş. (Mobilera)
• Mobilitec, Inc.
• MobiTV, Inc.
• Mobot, a NeoMedia Technologies Company
• Montavo, Inc.
• MOVO Mobile, LLC
• mSmart
• mTLD Top Level Domain, LLC (.mobi)
• mxFocus
• Nellymoser
• Netpia.com, Inc.
• New Motion Inc.
• New York Times Company
• NMS Communications
• Oneupweb
• PaperClick, a NeoMedia Technologies Company
• Pharos Consulting
• Pidom BV
• Plus SMS Limited
• QMobile Inc.
• Remote Knowledge Inc.
• Rhythm NewMedia
• Ringtone Technologies
• Sensei, Inc.
• Silverpop
• SmartReply, Inc.
• SMS.AC, Inc.
• Sponge, a NeoMedia Technologies Company
• Telescope, Inc.
• The Coca-Cola Company
• The Hyperfactory
• The Kaufman Media Group
• Thumbplay Inc.
• ThunderHouse LLC
• T-Mobile USA
• TMP Directional Marketing
• txtGroups Inc.
• Univision Online, Inc.
• U Turn Media Group
• VEGAS.com
• Verve Wireless, Inc.
• XCellaSave, Inc.
• Yankee Group
• Yapture
• Zondervan

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

News Type: 
Mobile Marketing Association Opens Global Headquarters
MMA Adds Resources To Support Association Growth

Boulder, CO, May 31, 2006 – The Mobile Marketing Association (MMA) (www.mmaglobal.com), today announced the opening of its global headquarters in Boulder, Colorado to further support the growing industry and association. This expansion includes the addition of MMA personnel to provide member, event and marketing support. The MMA’s global charter is to clear obstacles to market development, establish standards and best practices for sustainable industry growth, and evangelize the mobile channel for use by brands and third party content providers.

“The MMA continues to experience rapid growth making it essential to augment our resources and talent,” said Laura Marriott, executive director of the MMA. “Our latest expansion serves as a testimony to market growth and success and allows the MMA to better serve our expanding membership base.”

The new offices will serve as the MMA’s global headquarters supporting its regional chapters throughout Europe and the soon to be launched Asia Pacific and Latin American chapters. The MMA is currently preparing for its annual Mobile Marketing Forum in which attendees can hear directly from industry and thought leaders about the do’s and don’ts of mobile marketing. Registration for the June 7, 2006 New York event can be made online at www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson
Global Results Communications
[email protected], +1.949.681.8120
News Type: 
Mobile Marketing Association Announces June Mobile Marketing Forum

June conference will provide new insight into mobile marketing successes
BOULDER, CO, May 9, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced an exciting lineup of speakers and sponsors for its upcoming Mobile Marketing Forum (MMF) (www.mobilemarketingforum.com) planned for June 7 in New York City. This one day event will focus on the new developments in mobile marketing and how to successfully integrate mobile into your cross-media initiatives. The event will feature senior level executive speakers from companies including AOL, Cingular Wireless, GQ, Major League Baseball, MTV Networks, Procter & Gamble, Sprint Nextel, Time Interactive and Verizon Wireless.

“The Mobile Marketing Forum is the best opportunity for companies to get educated on mobile marketing,” said Laura Marriott, executive director of the MMA. “Instead of spending weeks or months researching information and strategies online, attendees are able to get a consolidated wealth of knowledge from our one-day workshop. MMF provides the right mix of market expertise, real world case studies and strategies critical to success in engaging the mobile channel.”

The current lineup of sponsors for the event includes: Air2Web; mBlox; M:Metrics; Mobile 365; NeoMedia Technologies, Inc; PinPoint Interactive Media; Q121.com; Telephia; Third Screen Media; U-Turn Media Group; VeriSign, Inc.; and Zoove. The MMA would like to thank its media sponsors including: 160characters; Digital Marketing Conference (AdWeek, BrandWeek and MediaWeek); ClickZ; Fierce MobileContent and RCR Wireless News, as well as its association sponsors including: CDMA Development Group (CDG); CTIA-The Wireless Association; eMarketing Association (eMA) and MoMeMo.

MMF promises to be the industry event of the year for mobile marketing. The MMA will also hold a MMF on November 28 in Los Angeles. For more information, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson
Global Results Communications
[email protected], +1.949.681.8120
News Type: 
Mobile Marketing Association Announces The Creation of a Mobile Video & Television Committee
New committee will work toward setting industry-wide guidelines for advertising

BOULDER, CO, March 28, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the creation of a Mobile Video and Television Committee tasked with reaching industry-wide consensus on operational and technical guidelines and best practices for mobile video and television advertising. The committee will reach out to each community with a stake in the future of the wireless advertising including advertisers and carriers as well as the content and media companies.

“The Mobile Video & Television Committee is another example of MMA industry leadership and collaboration amongst our members,” said Laura Marriott, executive director of the MMA. “The new committee will focus on leading the industry in the development of advertising initiatives for mobile video and television – integral to continuing to build the opportunity for brands and content providers to further monetize the mobile channel.”

In addition to developing standards for pre and post roll video, the committee will also develop standards for the production aspect of mobile devices, determine effectiveness measurability as well as define standards for digital and tag rights for the agency community.

"Mobile video is a substantial market, and along with it video-based mobile advertising is likely to become a key growth driver of mobile entertainment," said Cyriac Roeding, vice president of wireless, CBS Digital Media. “The MMA is playing a key role in defining the rules of the game, which need to satisfy consumers, advertisers, media companies and carriers."

The Chairmen of the new committee, Cyriac Roeding, VP Wireless, CBS Digital Media and Jack Hallahan, VP Advertising, MobiTV – are joined by other founding committee representatives from Fox Mobile Entertainment, GoldPocket Wireless, MoPhap, Sprint Nextel, Telescope, Inc., The Weather Channel, U-Turn Media Group, Verizon Wireless and Zingy.

“As we look to help guide discussions and standards for advertising and interactivity around this new mobile medium, we will carefully examine both the tools necessary to help advertisers reach their audience, while maintaining a high level of consideration for consumers,” stated Jack Hallahan, VP Advertising, MobiTV. “We will take this responsibility seriously and hope that our efforts make for a successful model moving forward.”

The Mobile Video & Television Committee is open for participation to all MMA members. If interested, please contact Laura Marriott, MMA Executive Director, [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson
Global Results Communications
[email protected], +1.949.681.8120

Laura Marriott
Executive Director, Mobile Marketing Association
[email protected], +1.303.881.9153
News Type: 
Mobile Marketing Association Releases Update to Consumer Best Practice Guidelines

Guidelines reflect new services and growing adoption of mobile channel

Boulder, CO - March 21, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of version 2.0 of the MMA Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines were written by the MMA’s Consumer Best Practices Committee comprised of wireless carriers, aggregators and content providers. The MMA also held an industry forum, in January 2006, where interested constituents also provided their feedback.

"I am very pleased with the leadership and industry consensus that this committee has achieved in setting standards that will significantly improve a consumer's experience when interacting with shortcodes for content on their phones," said David Oberholzer, Associate Director - Content Programming, Verizon Wireless and MMA Consumer Best Practices Committee Chairman. "These guidelines continue to set the rules by which carriers and content providers engage the consumer in the mobile marketing space.”

The revised guidelines address the following areas for mobile content services:
 Chat
 Affiliate marketing
 Interactive Television

"The development of the revised guidelines reflects continued collaboration within the industry," said Laura Marriott, executive director of the MMA. "These rules, common across all carriers, continue to ensure that the consumer’s experience is protected and content providers adhere to the rules the industry has established. The MMA continues to lead in the development of these initiatives, key to growing the utilization of the mobile channel."

The guidelines were originally created to empower consumers by providing the highest level of privacy and control over the content delivered to their mobile phone. The guidelines also establish efficiencies and standards for brands, advertisers and carriers that expedite their ability to meet growing consumer demand for fast, easy-to-use mobile content services.

The current version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information
Valerie Christopherson
Global Results Communications
[email protected]
+1.949.681.8120

Laura Marriott
Executive Director, Mobile Marketing Association
[email protected]
+1.303.881.9153
News Type: 
Mobile Marketing Association Announces New Board of Directors

Board companies and caliber reflect broad excitement in and continued growth of the mobile channel

February 10, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the 2006 MMA Board of Directors. Comprised of 20 member companies, the new board assumes their roles immediately. The MMA also highlights that Louis Gump, Vice-President Mobile, The Weather Channel assumes the MMA Global Chairman role for 2006.

Members of the MMA Executive Committee have also been elected for 2006. In addition to the Chairman, the Executive Committee includes: Jean Berberich, Procter & Gamble; Matt Champagne, Microsoft/MSN; Mitch Feinman, Fox Mobile Entertainment and John Styers, Sprint Nextel.

“This year, we have a remarkably strong and diverse board to guide the MMA; they and their companies are among the most influential participants in the mobile marketing space today,” said Louis Gump, Global Chairman for the MMA and VP Mobile, The Weather Channel. “I look forward to serving our membership, with the Board of Directors, to drive the development of a consumer-friendly, professional and sustainable mobile marketing industry while working with the many people and organizations across the marketplace.”

“The MMA Board of Directors plays a pivotal role in helping to shape the mobile marketing industry and influence the continued direction of the association,” said Laura Marriott, executive director of the MMA. “For 2006, I welcome back many returning board members as well as six new board members from across the mobile marketing ecosystem. 2005 was an incredible year of growth for the MMA as the number of participants and mobile marketing campaigns increased by the thousands. The MMA thanks the outgoing board members for their significant contribution and support of the MMA in 2005.”

The following executives are also on the 2006 MMA Board of Directors: Chris Black, Cingular Wireless; Jay Emmet, mBlox, Inc.; Kristen Fox, Mobile ESPN Publishing; Gene Keenan, Freestyle, part of the Isobar network of digital marketing services; Heidi Lehmann, Third Screen Media; Kyle Levine, T-Mobile USA; Christine Loredo, America Online, Inc.; Jim Manis, m-Qube,Inc.; Dan Mosher, VeriSign; David Oberholzer, Verizon Wireless; Jon Raj, VISA USA; Cyriac Roeding, CBS Corp.; Carrie Seifer, CondeNet/Conde Nast; Dave Whetstone, MobiTV, Inc. and Eric Wheeler, OgilvyInteractive North America.
As part of the transition, Jim Manis, m-Qube, Inc., steps down as the Global Chairman, a position he held for three years, and assumes the Chairman Emeritus role on the Board of Directors.
MMA Board and Executive Committee members serve a one year term. For more information, please see www.mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected], +1.303.881.9153

Valerie Christopherson
GRC
[email protected], +1 949 306 6476
News Type: 
MOBILE MARKETING ASSOCIATION HOSTS CONSUMER BEST PRACTICES INDUSTRY FORUM

Event Brings Together Industry Experts to Discuss Mobile Marketing Best Practices

January 11, 2006 — The Mobile Marketing Association (MMA) today announced that it hosted over 80 delegates from the mobile community at its Consumer Best Practices Industry Forum held in Broomfield, CO on Wednesday, January 11, 2006.

The MMA Consumer Best Practices Industry Forum promotes cross industry cooperation by providing an opportunity for wireless service providers, aggregators, brands, advertising agencies and content providers to collaborate on the development of standards and best practices for the mobile marketing industry. Topics covered at the industry forum included best practices around chat, interactive TV, viral marketing and affiliate marketing. Feedback and comments were taken by participants at the meeting and will be considered for integration into the next Consumer Best Practices guidelines document, due to be released in February 2006.

The current version of the Consumer Best Practices guidelines, released in May 2005, can be viewed at http://www.mmaglobal.com/bestpractices.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected], +1.303.881.9153

News Type: