Mobile Marketing Association Launches The International Journal of Mobile Market | MMA Global

Mobile Marketing Association Launches The International Journal of Mobile Market

June 9, 2006
Mobile Marketing Association Launches The International Journal of Mobile Marketing
Journal Provides A View Into The World Of Mobile Marketing

New York, June 7, 2006 — At the MMA’s Mobile Marketing Forum held today in New York, the Mobile Marketing Association (MMA) ( announced the availability of the inaugural issue of The MMA International Journal of Mobile Marketing. The MMA International Journal of Mobile Marketing (MMA-IJMM), the world’s first journal dedicated to mobile marketing, is tasked with helping the industry better understand the emergence of the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Committee and contains research and contributions from academics, industry experts and thought leaders.

“We believe that it is essential to provide the industry with a resource for obtaining leading information regarding the mobile marketing space,” said Laura Marriott, executive director of the MMA. “Through a collaborative effort from our membership, we are launching the MMA-IJMM to provide insight into key mobile marketing enablers and drivers as well as provide a source of original thinking to contribute to the overall growth and advancement of the mobile marketing industry.”

”The MMA-IJMM is an ideal medium for thought leaders in mobile,” said Michael Becker, Executive Vice President of Business Development of iLoop Mobile. “The journal provides industry experts and scholars a vehicle to publish, develop and open new concepts that will positively impact the mobile ecosystem.”

The growth and worldwide success of mobile marketing has drawn the attention of academics and industry practitioners alike. The inaugural edition of the MMA-IJMM includes 10 articles from authors in the United Kingdom, Finland, New Zealand, Australia and the United States. The MMA-IJMM will be published twice a year in June and December.

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and has member participation from Gerry Christensen, Zoove, Corp., Shannon J. McClatchey, AOL LLC and Suneela Aras, Distributive Networks, LLC.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website ( or contact [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit