Growing Mobile Marketing Association Membership Reinforces Strength of Industry | MMA
June 1, 2006
Growing Mobile Marketing Association Membership Reinforces Strength of Industry
Global Association Membership more than doubles in the past twelve months

BOULDER, CO, June 1, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced record-breaking association growth with the addition of more than 100 new global members within the last six months. The growth continues to help reinforce the growing global interest in the mobile channel by brands and content providers.

“The continued growth and expansion of the MMA is a direct reflection of the market success and rapid adoption of marketing via the mobile channel,” said, Laura Marriott, executive director of the MMA. “Brands of all sizes are recognizing that mobile provides the long sought after promise of creating and fostering a one-to-one dialog with consumers. Our membership reflects the leaders in the mobile marketing space who are working together to develop best practices, guidelines and standards for which our industry follows.”

"We have only just begun to see the impact of Mobile Marketing worldwide," said Will Hodgman, CEO, M:Metrics. "Under the MMA’s sage guidance, I have no doubt marketers will soon realize the potential of the world's largest, most personal medium, which today has a larger audience than our favorite TV programs like Oprah!"

From Nov. 2005 to May 2006, the MMA gained new members which include brands, carriers, agencies, publishers and more, representing over 22 countries. The MMA is the premier industry trade association that strives to stimulate the growth of mobile marketing world-wide. For information on the MMA, please visit www.mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

New Members
• 12snap, a NeoMedia Technologies Company
• 3Oh!5 Creative
• 4INFO, Inc.
• AccuWeather, Inc.
• Airwide Solutions
• Alltel
• Arbinet
• Arc Worldwide Turkey
• AT&T Inc.
• A-Tono
• BANGO
• CBS Corp.
• Chapell & Associates
• Cielo Group, Inc.
• Cognima Ltd
• Conde Net, Conde Nast
• Conduit Enterprises Limited
• Connect 1.2.1
• Connectid, LLC
• DADAmobile Inc.
• Dennis Digital
• Deutsche Post AG
• Dom.info e.K.
• DUPONT (E.I. du Pont Nemours & Co.)
• Envio Networks, Inc.
• Euro RSCG
• Everypoint, Inc.
• eWingz Systems Inc.
• Executive Resource Group, Inc.
• Fair Isaac Corporation
• Figen Yazilim Evi Tic. Ltd. Sti. (Figensoft)
• Gavitec, a NeoMedia Technologies Company
• Greystripe Incorporated
• Guthy-Renker
• Hera Ventures and Investments
• Hip Cricket, a NeoMedia Technologies Company
• House of Blues Entertainment
• iCrossing
• Innofone.com, Inc.
• JivJiv Corporation
• Kajeet, Inc.
• Kameleon Mobile Technologies
• Lavalife Mobile, a division of Lavalife Corp.
• Lexus Entertainment Ltd.
• Limbo, Inc.
• Limelife, Inc.
• MediaFLO USA, Inc.
• Medio Systems Inc.
• Meteor Worldwide, LLC
• mFoundry
• Mobile Accord, Inc.
• Mobile Lifestyles, Inc.
• Mobile Lingo LLC
• Mobilera Bilişim ve İletişim Teknolojileri Tic. A.Ş. (Mobilera)
• Mobilitec, Inc.
• MobiTV, Inc.
• Mobot, a NeoMedia Technologies Company
• Montavo, Inc.
• MOVO Mobile, LLC
• mSmart
• mTLD Top Level Domain, LLC (.mobi)
• mxFocus
• Nellymoser
• Netpia.com, Inc.
• New Motion Inc.
• New York Times Company
• NMS Communications
• Oneupweb
• PaperClick, a NeoMedia Technologies Company
• Pharos Consulting
• Pidom BV
• Plus SMS Limited
• QMobile Inc.
• Remote Knowledge Inc.
• Rhythm NewMedia
• Ringtone Technologies
• Sensei, Inc.
• Silverpop
• SmartReply, Inc.
• SMS.AC, Inc.
• Sponge, a NeoMedia Technologies Company
• Telescope, Inc.
• The Coca-Cola Company
• The Hyperfactory
• The Kaufman Media Group
• Thumbplay Inc.
• ThunderHouse LLC
• T-Mobile USA
• TMP Directional Marketing
• txtGroups Inc.
• Univision Online, Inc.
• U Turn Media Group
• VEGAS.com
• Verve Wireless, Inc.
• XCellaSave, Inc.
• Yankee Group
• Yapture
• Zondervan

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]