MMA’s Mobile Marketing Forum Spotlights Success of Mobile Channel | MMA Global

MMA’s Mobile Marketing Forum Spotlights Success of Mobile Channel

June 14, 2006
MMA’s Mobile Marketing Forum Spotlights Success of Mobile Channel

Networking and Strategy Event Attracts More Than 400 Companies and Reflects Growing Momentum of Mobile Channel

BOULDER, CO, June 14, 2006 — The Mobile Marketing Association (MMA) ( today announced that its Mobile Marketing Forum held last week in New York City attracted more than 400 conference delegates, including large-scale brands, agencies and wireless carriers. Held twice annually, the Mobile Marketing Forum has quickly established itself as a must-attend event for those seeking insight into developing, executing and measuring mobile marketing campaigns.

The Mobile Marketing Forum featured presentations by senior executives from AOL, Carat, Cingular Wireless, GQ, Major League Baseball, MTV Networks, OgilvyInteractive North America, Procter & Gamble, Sprint Nextel and Time Interactive. Topics included “Market Research Perspectives on Mobile Marketing Challenges and Opportunities,” “Monetizing the Mobile Channel,” “Mobile Promotions and Sweepstakes: A Discussion On Effectiveness” and “Is Mobile Revolutionizing Traditional Mediums?” For the full agenda and list of speakers, visit

“Over the past two years, attendance in our event has grown 800% based on the enthusiasm and growing interest in engaging the mobile channel,” said Laura Marriott, executive director of the MMA. “The Mobile Marketing Forum provides not only an excellent forum for information and education, but has also become the networking event for the who’s who of the mobile marketing space.”

The Mobile Marketing Forum’s success follows record-breaking membership growth in the MMA. More than 100 companies from around the world have joined the MMA over the past six months. The next Mobile Marketing Forum will be held on Nov. 28 in Los Angeles.

“The Mobile Marketing Forum is an ideal way for brands and agencies to quickly build contacts in the mobile channel,” said Jamie Wells, Managing Director, TCS Mobile. “Established players will find it equally valuable as a way to share successes and refine strategies. With the accelerating pace of development within the mobile space, it has become essential for marketers to be able to glean from collective efforts of those pioneering the channel. Not only does The Mobile Marketing Forum deliver on this crucial industry need, but it does so in an open, engaging, and interactive environment that truly fosters a real sense of community within the mobile marketing industry.”

The Mobile Marketing Forum is for companies, advertising and marketing agencies and others involved in marketing via the mobile channel. The conference provides valuable insights and networking opportunities for beginners and experts alike. Sponsors of the June MMF event included: 160Characters, Air2web, Bango, CDG, ClickZ, CTIA-The Wireless Association, Digital Standard, Inc., Digital Marketing Conference, FierceMobileContent, eMarketing Association, Infospace, ipsh!, mBlox, m:metrics, mindmatics, mobile365, MoMeMo, Neomedia Technologies, Pinpoint Interactive Media, Q121, RCR Wireless News, Telephia, ThirdScreen Media, U-Turn Mobile Media Group, VeriSign, Inc., Vibes Media and Zoove.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]