Mobile Marketing Association Opens Global HeadquartersMMA Adds Resources To Support Association GrowthBoulder, CO, May 31, 2006
– The Mobile Marketing Association (MMA) (www.mmaglobal.com
), today announced the opening of its global headquarters in Boulder, Colorado to further support the growing industry and association. This expansion includes the addition of MMA personnel to provide member, event and marketing support. The MMA’s global charter is to clear obstacles to market development, establish standards and best practices for sustainable industry growth, and evangelize the mobile channel for use by brands and third party content providers.
“The MMA continues to experience rapid growth making it essential to augment our resources and talent,” said Laura Marriott, executive director of the MMA. “Our latest expansion serves as a testimony to market growth and success and allows the MMA to better serve our expanding membership base.”
The new offices will serve as the MMA’s global headquarters supporting its regional chapters throughout Europe and the soon to be launched Asia Pacific and Latin American chapters. The MMA is currently preparing for its annual Mobile Marketing Forum in which attendees can hear directly from industry and thought leaders about the do’s and don’ts of mobile marketing. Registration for the June 7, 2006 New York event can be made online at www.mobilemarketingforum.com
. About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.comFor more information:
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