Mobile Marketing Association Adds Three New Board Members | MMA Global

Mobile Marketing Association Adds Three New Board Members

August 3, 2006
Mobile Marketing Association Adds Three New Board Members

Newest Board Members Further Reinforce Industry Leadership and Caliber of Companies Engaged in Growing Mobile Channel

BOULDER, CO, Aug 3, 2006 — The Mobile Marketing Association (MMA) ( today announced that it has appointed three new members to its board of directors. The new members include: Alltel Communications, The Coca-Cola Company and Soren Schafft. The Board has also presented Isobar with a two year founding member appointment. The new appointments follow record-breaking membership growth, with more than 100 companies from around the world joining the MMA within the past six months.

The representatives from each company serving on the MMA North American Board of Directors include:
• Craig Kirkland, Director of Messaging and Voice, Alltel Communications, MMA Sustaining Director
• Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company, MMA Honorary Director
• Soren Schafft, General Manager, Singlepoint, MMA Individual Honorary Director
• Gene Keenan, VP of Mobile Services, Isobar, MMA Founding Director
“We welcome the three new board members to continue the association’s legacy of offering strong leadership for a thriving industry,” said Louis Gump, chairman of the MMA and VP mobile of The Weather Channel Interactive. “The MMA continues to lead in the development of a consumer-friendly, professional and sustainable mobile marketing industry, and these new additions will help us move forward even more quickly. We also extend our appreciation to Isobar for their ongoing support of the MMA.”

“Alltel has been a strong supporter of the MMA and its initiatives,” said Craig Kirkland, director of messaging and voice at Alltel. “We look forward to helping MMA members capitalize on this exciting opportunity.”

"As Coca-Cola develops new tools to engage consumers in a dialogue one of our most important options is to embrace all forms of mobile technology. We believe it is a vital part of our marketing portfolio and we look forward in supporting MMA in developing the full potential of mobile marketing,” said Tom Daly, group manager, strategy & planning at The Coca-Cola Company.

“Isobar is committed to making brands relevant to consumers, even when they’re away from their TV or PC,” said Gene Keenan, VP mobile services at Isobar. “Mobile marketing is an ideal way for companies to remain an important part of their lives.”

“I’m honored to have a second opportunity to serve on the MMA board,” said Soren Schafft, general manager at SinglePoint. “Mobile marketing has quickly emerged as one of the most powerful, effective ways to reach consumers.”

The MMA is the premier industry trade association that strives to stimulate the growth of mobile marketing world-wide. For information about the MMA, please visit

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]