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MMA Press Release

MOBILE MARKETING ASSOCIATION CONCLUDES CONSUMER BEST PRACTICES INDUSTRY FORUM

Industry Leaders Met to Discuss 2007 Initiatives and Future Plans for industry guidelines

Boulder, CO, Jan. 12, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Consumer Best Practices (CBP) Industry Forum held yesterday in Denver, Colorado hosted more than 160 delegates from over 120 companies to discuss topics at the forefront of the mobile marketing industry in 2007. The event was led by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers.

Topics of discussion at this year’s event included advertising, affiliate marketing, refund policies and guidelines around sweepstakes and promotions. Interactive Voice Response (IVR), mobile web (WAP) off deck and charitable giving were also discussed by the industry leaders.

The latest set of guidelines were published in November 2006 and are updated by the MMA Consumer Best Practices Committee twice a year. The 2007 CBP Committee members include: Alltel Wireless, Bango, Cingular Wireless, Chapell & Associates, denuo (a Publicis Groupe Company), Enpocket, Inc., Jamster, Lavalife Mobile, a division of Lavalife Corp., mBlox, m-Qube, Inc.(VeriSign, Inc.), MTV Networks, MX Telecom, NeuStar Inc., OpenMarket, Sprint Nextel, Sybase 365, T-Mobile USA, Teligence, The Walt Disney Company and Verizon Wireless.

The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com


For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
Mobile Marketing Association Releases Second Issue of MMA International Journal of Mobile Marketing

Industry and Academic Journal Provides Global Insight into Mobile Marketing

Boulder, CO, Dec. 13, 2006 —The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of its second issue of The MMA International Journal of Mobile Marketing. The MMA International Journal of Mobile Marketing (MMA-IJMM) is the world’s first journal dedicated to educating the mobile and academic community on the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Outreach Committee and contains 11 articles from academics, industry experts and thought leaders.

“The first edition of the MMA-IJMM was an overwhelming success,” said Laura Marriott, Executive Director of the MMA. “Mobile marketing has global impact and reach, and this is seen in the number of article contributions from around the world. Our MMA Academic Outreach Committee is key to the development of this journal publication and we thank them for their efforts.”

”Progress continues to be made towards developing an understanding of mobile marketing and its use in the most effective way,” said Michael Hanley, Assistant Professor of Advertising at Ball State University and co-chair of the MMA Academic Outreach Committee. “The MMA-IJMM is a valuable resource for those in both industry and academia who are interested in learning more about mobile marketing.”

The second issue of the MMA-IJMM includes 11 papers covering a wealth of topics including special focus on Asia, including China and Korea. The MMA-IJMM is published twice a year in June and December.

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University and has member participation from Action Engine, Airborne Entertainment, AOL Mobile, Distributive Networks, ipsh!, Mobot, Motricity, NeuStar Inc., TMP Directional Marketing and Zoove.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website (www.mmaglobal.com).

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA DECLARES 2006 AS A BANNER YEAR FOR MOBILE MARKETING

Mobile Marketing Forum Concludes, Demonstrating Continued Success for Mobile Channel

Boulder, CO, Dec. 4, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that the annual Mobile Marketing Forum (MMF) held last week in Los Angeles hosted more than 400 global delegates from across the mobile marketing value chain including carriers, brands, agencies, aggregators, content providers and more.

The MMF sessions offered insight for those already engaged in mobile, as well as those who are just entering the space. The event offered three tracks designed to provide attendees the tools on how to start a mobile campaign, how to measure success, as well as what the high growth segments for the coming year will be.

“We continue to be impressed with the number of new entrants in the mobile marketing industry and the creativity which is being applied to the mobile channel,” said Laura Marriott, Executive Director of the MMA. “The MMF was a success for all players involved and the MMA looks forward to continuing to provide leadership and education for our industry.”

Feedback from attendees was overwhelmingly positive, making 2007 a year to engage in the global MMA event lineup. Events for 2007 include:

• Mobile Marketing Forum, June 6-7, New York
• Mobile Marketing Forum, Oct. 9, Prague
• Annual General Meeting, Oct. 10, Prague
• Mobile Marketing Forum, Nov., Los Angeles
• Annual General Meeting, Nov., Los Angeles
• Mobile Marketing Forum, Dec., Hong Kong

The MMA also released a new revision of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The guidelines are published by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers. The document is available on the MMA Website at http://www.mmaglobal.com/bestpractices.pdf

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MOBILE MARKETING ASSOCIATION HONORS INDUSTRY LEADERS AND INNOVATORS

MMA Highlights Achievement in 2nd Annual Global Mobile Marketing Awards

Los Angeles – Nov. 29, 2006 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the winners of the MMA 2nd Annual Global Mobile Marketing Awards. The winners, judged on strategy, execution, creativity and results, highlighted mobile marketing industry successes from around the globe.

“Each year, we are impressed with the growing number and quality of submissions in our awards program,” said Laura Marriott, MMA executive director. “The innovation and creativity shown by this year’s winners helps to move our global industry to the next level – and demonstrate the possibilities to all in the ecosystem. 2006 has been a year of incredible growth, development and engagement for our industry. The Mobile Marketing Association and our panel of expert judges congratulate all of this year’s winners, along with each of the finalists, on their achievement.”

The 2006 MMA 2nd Annual Awards winners are:

● Best Use of Mobile Marketing
 Branding - The Hyperfactory
 Cross-Media Integration - Mobile Dreams Factory and Vodafone
 Direct Response - Mobiento Mobile Marketing and H&M
 Product/Services Launch - R/GA
 Promotion - Legion Interactive
 Relationship-Building - Meijer and SmartReply

● Innovation - Single Touch Interactive

● Innovation for Creativity
 In Media - Enpocket and Vodafone
 In Technology - Mobile Dreams Factory and CEPSA

● Individual Achievement – David Oberholzer, Verizon Wireless

● Overall Excellence – Procter & Gamble

A complete listing of all finalists and judges can be found at www.mmaglobal.com.

*Editors Note: photos from the MMA 2nd Annual Awards dinner can be obtained by contacting [email protected]; + 1 949 306 6476.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MOBILE MARKETING ASSOCIATION RELEASES UPDATE TO CONSUMER BEST PRACTICES GUIDELINES

Guidelines establish foundation for mobile cross carrier services

Boulder, CO, Nov. 27, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the latest release of the MMA Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The updates are published by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers.

"The Consumer Best Practices Guidelines set by the MMA, continue to set the standard by which carriers, aggregators and content providers offer services in our emerging mobile marketing industry,” said David Oberholzer, Associate Director - Content Programming, Verizon Wireless and MMA Consumer Best Practices Committee Chairman. "The MMA CBP Committee continues to stay abreast of issues that impact our industry and respond in a collaborative, consistent manner to ensure a positive consumer experience.”

The revised guidelines address the following areas for cross-carrier mobile content services:
• Advertising and promotion (including the addition of language for marketing to children and clarification around the use of ‘free’ terminology in advertising and promotional materials)
• Customer care (additions to include the processing of deactivation files, spending cap limits and bill face descriptions)
• Word of mouth marketing (viral marketing)
“The MMA continues to ensure that consumer privacy is enforced in its latest release of the

Consumer Best Practices Guidelines,” said Laura Marriott, executive director of the MMA. “The industry support towards launching these guidelines, which establish the foundation on which our industry operates, is outstanding and well received by the entire ecosystem."

The guidelines are updated by the MMA Consumer Best Practices Committee twice a year. Current CBP Committee members include: Alltel Wireless, Cingular Wireless, denuo (a Publicis Groupe Company), Enpocket, Inc., Jamster, mBlox, m-Qube, Inc.(VeriSign, Inc.), MTV Networks, MX Telecom, Opera Telecom USA, SinglePoint, Sprint Nextel, Teligence, The Weather Channel Interactive, T-Mobile USA, and Verizon Wireless.

The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf The MMA will host its annual industry forum, on January 11, 2007 in Denver, CO, in order to solicit feedback around issues impacting the mobile marketing industry. For details on the industry forum, please see http://mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
Mobile Marketing Success Fuels Significant Membership Growth for MMA

BOULDER, CO, Nov. 15, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that more than 25 members have joined the association since August. The association’s leadership and dedication in promoting a sustainable mobile marketing industry has led to a significant membership increases in 2006. This growth further validates the association’s leadership position as the focus and emphasis on mobile marketing continues to rise.

Mobile marketing revenues will balloon from $45 million in 2005 to $1.5 billion by the year 2010, in the US alone, according to RBC Capital Markets. The MMA has led the development of industry guidelines and best practices, including consumer best practices and mobile advertising. The MMA membership represents the leaders from major brands, carriers, technology providers and more.

The most recent companies to join the MMA include:

 Airborne Entertainment
 BeVocal, Inc.
 Brian Patton
 Catchwind
 Come&Stay
 DoubleClick
 Ericsson AB
 First Data Corp.
 Funmobile Ltd.
 GoLemur! Inc.
 iO Global Ltd.
 ispott, Inc.
 LSN, Inc.
 Mark Beccue Consulting, Inc.
 Millennial Media, Inc.
 MTV Networks
 NBC Universal
 News Over Wireless
 Obopay, Inc.
 Playboy Enterprises
 PlayPhone, Inc.
 Qualcomm
 Quattro Wireless
 Reed Smith LLP
 TeleCommunication Systems, Inc.
 The Walt Disney Company
 Toyota Motor Sales USA, Inc.
 Wireless Idea Corp/DBA Pure Mobile Solutions

“The rapid growth of our membership reflects the value that brands are placing on the mobile channel,” said Laura Marriott, executive director of the MMA. “Our newest members add to our strong foundation and leadership position in driving the growth of the mobile marketing industry.”

MMA membership is open to companies and individuals actively engaged in the global mobile marketing industry. A list of current members is available at: http://www.mmaglobal.com/modules/article/view.article.php/501 For information about the MMA, please visit www.mmaglobal.com.

The MMA is hosting the Mobile Marketing Forum in Los Angeles Nov. 28th at the Hyatt Regency Century Plaza. For press registration, go to: http://www.mobilemarketingforum.com/?q=node/2.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

PRESS CONTACTS:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MOBILE MARKETING ASSOCIATION RELEASES UPDATE TO MOBILE ADVERTISING GUIDELINES

Guidelines Establish Formats for Mobile Web Based Advertising Worldwide

BOULDER, CO, Nov 13, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the latest release of its Mobile Advertising Guidelines. The MMA has been providing thought leadership and customized for mobile industry formats, guidelines and best practices since 2003. The updated release of the Mobile Advertising Guidelines marks the MMA’s third revision of its Mobile Advertising Guidelines. The updates are focused around mobile web and are in response to constantly changing network speeds, handset capabilities and operator specifications.

The guidelines are published by the MMA’s Mobile Advertising Committee, which is chaired by Kim Olson of Sprint Nextel and Heidi Lehmann of Third Screen Media, along with members from wireless carriers, technology enablers, agencies and content providers. The committee was established in 2005 to create industry standard formats and policies, as well as develop mobile advertising guidelines and best practices to ensure subscriber experience, content integrity and deployment simplicity are major factors in all mobile advertising programs.

“The establishment of mobile advertising formats, by the MMA, ensures that our brands are able to quickly deploy campaigns that leverage mobile web based advertising,” noted Eric Wheeler, Managing Director, OgilvyInteractive. “Mobile advertising is an exciting platform for marketers to extend their reach to target audiences and it is emerging as a powerful accelerant to any marketing program.”

The MMA Mobile Advertising Committee has MMA member representation from the following companies:

 AccuWeather, Inc.
 Action Engine
 AirG
 AOL LLC
 Blue Frog Mobile
 Buongiorno
 Cingular Wireless
 Enpocket, Inc.
 Greystripe Incorporated
 Helio LLC
 InfoSpace
 ipsh!
 LimeLife, Inc.
 Mark Beccue Consulting, Inc.
 mFoundry
 Mobliss
 Mobile Phone Applications, Inc.
 Nellymoser
 NPR (National Public Radio)
 OgilvyInteractive North America
 Reuters
 Rhythm NewMedia
 Sprint Nextel
 Third Screen Media
 T-Mobile USA
 USATODAY.com
 Verizon Wireless
 VML
 The Weather Channel Interactive
 Zingy, Inc.

“The success of the mobile advertising committee is due to cross industry collaboration by all players in the ecosystem,” said Laura Marriott, executive director of the MMA. “The MMA has led the development of mobile advertising guidelines and best practices for the mobile marketing industry. The Mobile Advertising Committee members have been integral to the development of these guidelines and we appreciate their leadership in building the mobile marketing industry.”

The current version of the MMA mobile advertising guidelines can be viewed at: http://www.mmaglobal.com/mobileadvertising.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MOBILE MARKETING ASSOCIATION ANNOUNCES 2006 AWARD FINALISTS

Boulder, Co, Nov. 2, 2006 - - Recognizing the leaders and innovators in the mobile marketing industry, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the finalists for the MMA 2nd Annual Mobile Marketing Awards. The awards will be presented at the MMA Annual Awards dinner and ceremony on November 28 in Los Angeles, following the MMA’s Mobile Marketing Forum.

“The increase in the number and quality of submissions demonstrates how quickly the mobile channel is growing world-wide,” said Laura Marriott, executive director of the MMA. “The finalists represent the innovators in our industry – and highlight how the mobile channel is enabling a new form of engagement between brands and consumers. All entries received are outstanding examples of how mobile as a medium has helped brands revitalize traditional media.”

The MMA received submissions from companies, across the globe, in twelve categories. Finalists were selected by an Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.

The 2006 MMA awards finalists are:
Best Use of Mobile Marketing, Branding
• Mobiento Mobile Marketing and H&M
• R/GA
• The Hyperfactory

Best Use of Mobile Marketing, Cross-Media Integration
• Mobile Dreams Factory and Vodafone
• VeriSign, Inc.
• Zingy, Inc. and Paramount Pictures

Best Use of Mobile Marketing, Direct Response
• Cellfire
• Mobiento Mobile Marketing and H&M
• The Hyperfactory

Best Use of Mobile Marketing, Product/Services Launch
• go2 SpeedPoll™
• ipsh!
• R/GA
• Zingy, Inc.

Best Use of Mobile Marketing, Promotion
• Buongiorno MyAlert
• Enpocket and Vodafone
• Legion Interactive

Best Use of Mobile Marketing, Relationship-Building
• Meijer
• Mobiento Mobile Marketing and H&M
• Zingy, Inc. and Stolichnaya Vodka

Innovation
• Juice Wireless
• Single Touch Interactive
• VeriSign, Inc.

Innovation for Creativity in Media
• Buongiorno MyAlert
• Enpocket and Vodafone
• The Hyperfactory

Innovation for Creativity in Technology
• AdMob, Inc.
• Greystripe, Inc.
• Mobile Dreams Factory and CEPSA

The winner of the MMA Award for Outstanding Individual Achievement in Mobile Marketing, as well as the MMA Award for Overall Excellence (Company or Committee) will be announced at the MMA Awards ceremony.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

# # #

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
ANNUAL MOBILE MARKETING FORUM EVENT REINFORCES YEAR OF GROWTH IN EMEA

Event Evangelizes Mobile Marketing Successes in EMEA Region

Istanbul, Turkey and Boulder, Co, Oct. 16, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), today reported the successful conclusion of its first Annual Mobile Marketing Forum (MMF) EMEA (Europe, Middle East and Africa). The MMF EMEA provided delegates with insight on mobile technologies and applications – and real world case studies and the successes being deployed today across the globe.

“The EMEA region, and Turkey in particular, is having enormous success leveraging mobile for creative campaigns,” said Laura Marriott, executive director of the MMA. “It is truly incredible to share the successes of our members within the EMEA region – and we thank our Turkish members for their hospitality in hosting this year’s event. 2007 will be another pivotal year for growth of mobile marketing, and we look forward to working with our members around the world to continue to drive the creation of a professional and sustainable industry and organization.”

Sponsored by corporate sponsors Aerodeon, JumpTap, ThirdScreenMedia and Turkcell and media sponsors 160characters, ClickZ and Mobile Marketing Magazine, the annual MMF EMEA event took place last week in Istanbul. More than 180 delegates attended sessions from leading global agencies, brands, technology vendors and carriers. The keynote presentation was delivered by Yusuf Azoz, Head of Content Services and Partnering, VAS Management Unit, Turkcell.

“The MMF conference in Istanbul brought together both fascinating mobile marketing case studies and the very latest thinking in this most personal and pervasive of consumer relationships,” said Anil Malhotra, Senior Vice President of Marketing for Bango. “The attendance of 180 plus high caliber executives representing a wide range of industries demonstrates the impact that the MMA is making to unify the industry worldwide.”

The MMA will also hold its Annual Global MMF on November 28 in Los Angeles. For more information on both conferences, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type: 

Mobile Marketing Association Announces Mobile Marketing Forum In Turkiye

Fall conference to reach European, Middle East and African (EMEA) audience

News Type: