BVDW Section Mobile to become the German representative of the MMA | MMA
May 4, 2007
BVDW Section Mobile to become the German representative of the Mobile Marketing Association

Düsseldorf/ Boulder/ London: April 26, 2007: BVDW Section Mobile has become the Mobile Marketing Association (MMA) Germany. The group will be the official representative of the MMA in Germany –the first lobby worldwide with more than 400 member companies throughout forty countries which supports the growth and advancement of Mobile Marketing and their technologies. The chairman of the German professional group, Mark Wächter (MWC Consulting), will assume a position on the MMA EMEA (Europe, Middle East, Africa) Board of Directors. In this way, intensive changes of experiences and knowledge concerning the development on the market for Mobile Marketing within Europe and on a global level can be ensured.

The BVDW Section Mobile regulates activities of MMA within Germany and collaborates by means of delegates in boards and workgroups of the worldwide association. Mobile employees receive benefits at activities and events held by MMA. Additionally, the professional group has access to the marketing research field “MMA research“. “The exchange about the market development in this country and on foreign markets is part and parcel of this intensive cooperation, ”says Mark Wächter Chairman of BVDW Section Mobile and Founder of MWC Consulting. “We are happy about the integration of the BVDW Section Mobile into the global network of the MMA. It is a very important step forward for the mobile branch in Germany.” Mark Wächter is an honorary member of the board until the next official elections of the EMEA Board of Directors in 2008.

“Germany is a very important market for the MMA and the current members of BVDW Section Mobile will help us gain insight into mobile marketing and mobile technology development throughout Germany,” Laura Marriott, President, MMA, concludes. “We hope to grow a multitude of corporate projects with which we can support the expansion of the Germany chapter The Mobile Marketing Forum is one of these projects, which is due to be held in Prague in October. Additional projects like coverage measurement, international standardisation, definition of mobile advertising currency and sales forecasts are planned within the scope of this cooperation on a middle- and long-term basis.

MMA also has representatives in the United Kingdom, Austria and Spain next to the expansion of the MMA network in Germany.

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at www.mmaglobal.com/modules/article/view.article.php/501.

About the Mobile Marketing Association (MMA)The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

About BVDW Section Mobile
Section Mobile is part of the BVDW, the federal association of the digital economy in Germany – a non profit organization which represents the major segments of the digital economy. BVDW is the strongest lobby and trade association of the Digital Economy Europe wide. BVDW Section Mobile is the compound of companies and institutions in Germany, that force mobile devices as information, entertainment, sales and marketing channels. Their general concern is to accelerate and strengthen the establishment of mobile technologies. Further information www.bvdw.org

FOR MORE INFORMATION:
Hinda Smith or Ed Barker
Liberty Communications
+44 (0) 20 7751 4444
[email protected]
[email protected]