MMA Attracts Industry Leaders to its Mobile Marketing Forum | MMA
May 8, 2007
MMA Attracts Industry Leaders to its Mobile Marketing Forum

Mobile Marketing and Advertising Industry Sky Rocketing

WHAT:
The 2007 Mobile Marketing Forum (MMF), held June 6-7 in New York, will bring together brands, agencies, wireless carriers, technology enablers and content providers to discuss the mobile marketing industry. Thee event, hosted by the Mobile Marketing Association (MMA), features an impressive lineup of speakers that include the leaders from the industry from companies including The Coca-Cola Company, The Walt Disney Company, ABC, Alltel Wireless, AOL LLC, AT&T, Clear Channel, Sony BMG and more.

Topics to be discussed at the event include: Leveraging Mobile to Extend the Artist’s Presence, Building Mobile Consumer Engagement, Mobile Advertising from the Marketers' Perspective and many others.

For the first time, the event will also feature day two workshops focused on Mobile Marketing Basics, Mobile Commerce, Mobile Advertising and Mobile Search. More information on the event is available at: www.mobilemarketingforum.com.

WHO:
The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

WHERE:
The Marriott Marquis
1535 Broadway
New York, New York 10036
212.398.1900

WHEN:
June 6-7, 2007

PRESS INQUIRIES:
For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at [email protected] or (949) 608-0276.
For EMEA media registration and/or briefing opportunities, contact Liberty at [email protected]