MOBILE MARKETING ASSOCIATION ANNOUNCES WOMEN IN WIRELESS INITIATIVE | MMA
March 27, 2007
MOBILE MARKETING ASSOCIATION ANNOUNCES WOMEN IN WIRELESS INITIATIVE

Charter Includes Creating Education, Mentoring and Networking Opportunities

ORLANDO, FL, CTIA Wireless 2007, March 27, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the creation of a Women in Wireless initiative. The group’s charter is to establish a forum for female industry leaders in the mobile media community and to increase the industry awareness around the success of female executives in the mobile space.

The MMA Women in Wireless committee has four focus areas:
• Education, including professional development
• Mentoring, including establishing a mentoring program for industry newcomers and startup companies headed by women
• Networking, including establishing a forum for female leaders to share their experiences and provide a resource pool for sharing information
• Recognition, including elevating the profile of female leaders, establishing a ‘Who’s Who’ of industry leaders and creating an award for female leaders in the industry

The MMA Women in Wireless committee is co-chaired by Connie Wong, CEO of Vidiator, and Laura Marriott, executive director of the MMA.

“I’m particularly pleased to lead the MMA’s Women in Wireless committee as it’s important to encourage the participation of women leaders in the development of the wireless sector; especially in entrepreneurship to create new applications for women to drive mobile usage and new revenues for carriers,” said Wong. “We welcome participation of all MMA members and look forward to growing the committee and its general presence in the market.”

“The inspiration for the Women in Wireless committee came from the large and growing number of female executives at MMA member companies,” said Marriott. “This committee builds on those strengths by creating opportunities for those leaders to educate and mentor other women in the mobile industry.”

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at www.mmaglobal.com/modules/article/view.article.php/501.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]