March 13, 2007

New Academic Outreach Program Attracts Northeastern University

BOULDER, CO, March 13, 2007 — The Mobile Marketing Association (MMA) ( today announced 20-plus new members, continuing a meteoric rise in membership that included a 150 percent increase in 2006. The new members include Northeastern University and Center for Media Design, the first two academic institutions to join following the early 2007 launch of the MMA’s academic membership category.

“The MMA is recognized as the world’s leading association focused on creating best practices and guidelines for the mobile marketing and media ecosystem,” said Laura Marriott, executive director of the MMA. “The establishment of our regional chapters as well as expanding our membership to academia ensures that we support not only the organizations and individuals already engaged in mobile, but our future leaders as well.”

The MMA created the Academic Outreach Committee to establish a bridge between industry and academia. Academics will provide industry with meaningful insights from theory and research, while industry participants will provide academia with real-world experience and data.

“With initiatives such as the Academic Outreach program and overseeing publication of the International Journal of Mobile Marketing, the MMA has helped establish strong ties between academia and mobile marketing professionals,” said Andrew Rohm, Assistant Professor, Northeastern University, Boston, MA. “Those relationships are key to providing the research necessary to develop exciting new ways to develop, execute and measure mobile marketing campaigns.”

The newest MMA members include:
• 5th Finger
• AKQA Mobile
• Bytemobile, Inc.
• Center for Media Design
• GetLisa
• Infinian Corporation
• InterOP Technologies, LLC
• Jingle Networks
• Kona Interactive LLC
• Major League Baseball Advanced Media, L.P.
• Mobile Dreams Factory, SL.
• MoviDream
• Mozes Inc.
• Northeastern University
• Ortiva Wireless, Inc.
• Prime Point Media
• Split P Media
• Unilever
• Vantrix Corporation
• Vapor Mobile
• Wired Assets, LLC

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]