April 26, 2007

Regional Chapter Chaired by Richard Saggers, Vodafone Group -

LONDON, UK: Thursday 26 April, 2007 — The Mobile Marketing Association (MMA) ( today announced the creation of the Europe, Middle East and Africa (EMEA) Chapter and has announced the board of directors and Executive Committee. The MMA EMEA chapter brings together more than 150 brands, agencies and mobile marketing industry players in the region under the Chairmanship of Richard Saggers, Head of Mobile Advertising for Vodafone Group.

The MMA EMEA’s charter is to build a sustainable ecosystem for the mobile marketing industry in the EMEA region. The chapter will, establish a forum for region-wide consultation on the key issues affecting the industry including the creation of guidelines and best practices and the protection of consumer privacy. Current national chapters, including the UK, Austria and Spain, will now participate in EMEA regional activities with each Chairman assuming one seat on the EMEA board.

The MMA is already working on a number of new mobile marketing initiatives in the EMEA region to build consumer best practises, educate the industry and ensure that universal codes of conduct are in place.

“The growth of the mobile marketing industry in the EMEA region continues at a rapid pace. The timing is now ideal to bring together the key players in the industry from brands, agencies, vendors and mobile operators under one body, working towards a common goal,” said Richard Saggers, Head of Mobile Advertising, Vodafone “The MMA EMEA Board of Directors committee spans key elements of the value chain and will be at the forefront of this dynamic industry.”

“The launch of the EMEA chapter is a significant milestone for the MMA, marking another step in the development of the region’s mobile marketing industry,” said Laura Marriott, executive director of the MMA. “Our EMEA Board of Directors represents the leaders in mobile marketing in their respective industries and we look forward to working with them and our EMEA membership to advance the MMA’s mission in the region.”

“It’s key to the success of the industry that all members of the value chain recognise the need for universal standards. We believe that with the support of our members the industry will achieve just that,” concludes Marriott.

The 2007 MMA EMEA Executive Committee includes:
• Richard Saggers, Head of Mobile Advertising, Vodafone Group (Chairman)
• Neil Edwards, CEO, dotMobi (Mobile Top Level Domain, Ltd) (Vice-Chairman)
• Alberto Benbunan Garzón, Biz Dev Director, Mobile Dreams Factory (Treasurer)
• Sixto Arias, Chairman MMA Spain & Director of Mobile Marketing, Havas Media Interactive (Secretary)
• Daniel Rosen, Group Head, AKQA Mobile (Director at Large)
• Laura Marriott, Executive Director, MMA

Other members of the 2007 MMA EMEA Board includes:
• Agustín Calvo, CEO, MoviDream (Madrid, Spain)
• Alex Dale, Marketing Director, EMEA, Microsoft (London, UK)
• Alvise Zanardi, Head of Marketing Services, Buongiorno SPA (Milan, Italy)
• Arda Kertmelioglu, Founder / Marketing Director, Mobilera Inc. (Istanbul, Turkey)
• Charles Sword, Product Manager, Mobile Advertising, Yahoo! (London, UK)
• Chris Locke, Senior Strategy Manager, Mobile, AOL Europe (London, UK)
• David Barker, Mobile Marketing Association UK & Managing Director – Europe, Enpocket (London, UK)
• Hervé LeJouan, Managing Director, Europe, M:Metrics (London, UK)
• Melis Turkmen, Mobile Marketing & Advertising Unit Head, TURKCELL GSM Operator (Istanbul, Turkey)
• Monica Deza Pulido, CEO, UniversalMcCann (Madrid, Spain)
• Peter Garside, Regional Manager, Ericsson IPX (Stockholm, Sweden)
• Prinz M. Pinakatt, Manager of Interactive Marketing Europe, The Coca-Cola Company (London, UK)
• Roland Tauchner, Mobile Marketing Association Austria & Managing Director, DIMOCO Direct Mobile Communications (Vienna, Austria)
• Russell Buckley, Managing Director, Europe, AdMob Inc. (Starnberg, Germany)

In related news Bundesverband Digitale Wirtschaft (BVDW) – the German Federal Association of the Digital Economy – today announced a formal partnership with the MMA. The 62 BVDW members will form the German chapter of the MMA. For more information please visit

The newest MMA members from around the globe include:
1. 24/7 Real Media
2. CellTrust Corporation
3. CNET Networks
4. edioma, Inc
5. Gameloft
6. Incentivated Limited
7. MediaCom
8. Mobile Complete
9. Motorola
10. Smaato Inc.
11. Sports.comm Ltd
12. WeatherBug
13. ZenZui

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit

Hinda Smith or Ed Barker
Liberty Communications
+44 (0) 20 7751 4444
[email protected]
[email protected]