Mobile Marketing Forum Announces Additions to its Keynote Roster

Coca-Cola Executive Brings Brand Expertise to Mobile

WHAT:
The Mobile Marketing Association (MMA) is pleased to announce that Mark Greatrex, senior vice president, Marketing Communications and Insights at The Coca-Cola Company will keynote the Mobile Marketing Forum June 6-7, 2007 in New York. Mr. Greatrex will speak on transforming the marketing model by building consumer relationships through mobile. Additional keynote speakers include Bernard Gershon, senior vice president/general manager, ABC News Digital Media Group; Thomas Gewecke, executive vice president, Global Digital Business, SONY BMG MUSIC ENTERTAINMENT and executives from major wireless carriers including: Alltel Wireless, AT&T Inc., Helio, Sprint Nextel, Verizon Wireless and Vodafone Group.

The 2007 Mobile Marketing Forum (MMF), hosted by the MMA, will bring together industry leaders to discuss and debate how the new mobile media is revolutionizing customer engagement and providing powerful new access to mobile content for consumers worldwide.

More information on the event is available at: www.mobilemarketingforum.com.

WHO:The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

WHERE:The Marriott Marquis
1535 Broadway
New York, New York 10036
+1 212.398.1900

WHEN:June 6-7, 2007

PRESS INQUIRIES:
For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at [email protected] or (949) 608-0276.

For EMEA media registration and/or briefing opportunities, contact Liberty at [email protected]