November 29, 2006

MMA Highlights Achievement in 2nd Annual Global Mobile Marketing Awards

Los Angeles – Nov. 29, 2006 – The Mobile Marketing Association (MMA) ( today announced the winners of the MMA 2nd Annual Global Mobile Marketing Awards. The winners, judged on strategy, execution, creativity and results, highlighted mobile marketing industry successes from around the globe.

“Each year, we are impressed with the growing number and quality of submissions in our awards program,” said Laura Marriott, MMA executive director. “The innovation and creativity shown by this year’s winners helps to move our global industry to the next level – and demonstrate the possibilities to all in the ecosystem. 2006 has been a year of incredible growth, development and engagement for our industry. The Mobile Marketing Association and our panel of expert judges congratulate all of this year’s winners, along with each of the finalists, on their achievement.”

The 2006 MMA 2nd Annual Awards winners are:

● Best Use of Mobile Marketing
 Branding - The Hyperfactory
 Cross-Media Integration - Mobile Dreams Factory and Vodafone
 Direct Response - Mobiento Mobile Marketing and H&M
 Product/Services Launch - R/GA
 Promotion - Legion Interactive
 Relationship-Building - Meijer and SmartReply

● Innovation - Single Touch Interactive

● Innovation for Creativity
 In Media - Enpocket and Vodafone
 In Technology - Mobile Dreams Factory and CEPSA

● Individual Achievement – David Oberholzer, Verizon Wireless

● Overall Excellence – Procter & Gamble

A complete listing of all finalists and judges can be found at

*Editors Note: photos from the MMA 2nd Annual Awards dinner can be obtained by contacting [email protected]; + 1 949 306 6476.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit

For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]