MOBILE MARKETING ASSOCIATION ANNOUNCES 2006 AWARD FINALISTS | MMA
November 2, 2006
MOBILE MARKETING ASSOCIATION ANNOUNCES 2006 AWARD FINALISTS

Boulder, Co, Nov. 2, 2006 - - Recognizing the leaders and innovators in the mobile marketing industry, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the finalists for the MMA 2nd Annual Mobile Marketing Awards. The awards will be presented at the MMA Annual Awards dinner and ceremony on November 28 in Los Angeles, following the MMA’s Mobile Marketing Forum.

“The increase in the number and quality of submissions demonstrates how quickly the mobile channel is growing world-wide,” said Laura Marriott, executive director of the MMA. “The finalists represent the innovators in our industry – and highlight how the mobile channel is enabling a new form of engagement between brands and consumers. All entries received are outstanding examples of how mobile as a medium has helped brands revitalize traditional media.”

The MMA received submissions from companies, across the globe, in twelve categories. Finalists were selected by an Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.

The 2006 MMA awards finalists are:
Best Use of Mobile Marketing, Branding
• Mobiento Mobile Marketing and H&M
• R/GA
• The Hyperfactory

Best Use of Mobile Marketing, Cross-Media Integration
• Mobile Dreams Factory and Vodafone
• VeriSign, Inc.
• Zingy, Inc. and Paramount Pictures

Best Use of Mobile Marketing, Direct Response
• Cellfire
• Mobiento Mobile Marketing and H&M
• The Hyperfactory

Best Use of Mobile Marketing, Product/Services Launch
• go2 SpeedPoll™
• ipsh!
• R/GA
• Zingy, Inc.

Best Use of Mobile Marketing, Promotion
• Buongiorno MyAlert
• Enpocket and Vodafone
• Legion Interactive

Best Use of Mobile Marketing, Relationship-Building
• Meijer
• Mobiento Mobile Marketing and H&M
• Zingy, Inc. and Stolichnaya Vodka

Innovation
• Juice Wireless
• Single Touch Interactive
• VeriSign, Inc.

Innovation for Creativity in Media
• Buongiorno MyAlert
• Enpocket and Vodafone
• The Hyperfactory

Innovation for Creativity in Technology
• AdMob, Inc.
• Greystripe, Inc.
• Mobile Dreams Factory and CEPSA

The winner of the MMA Award for Outstanding Individual Achievement in Mobile Marketing, as well as the MMA Award for Overall Excellence (Company or Committee) will be announced at the MMA Awards ceremony.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

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FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]