Mobile Marketing Success Fuels Significant Membership Growth for MMA

BOULDER, CO, Nov. 15, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that more than 25 members have joined the association since August. The association’s leadership and dedication in promoting a sustainable mobile marketing industry has led to a significant membership increases in 2006. This growth further validates the association’s leadership position as the focus and emphasis on mobile marketing continues to rise.

Mobile marketing revenues will balloon from $45 million in 2005 to $1.5 billion by the year 2010, in the US alone, according to RBC Capital Markets. The MMA has led the development of industry guidelines and best practices, including consumer best practices and mobile advertising. The MMA membership represents the leaders from major brands, carriers, technology providers and more.

The most recent companies to join the MMA include:

 Airborne Entertainment
 BeVocal, Inc.
 Brian Patton
 Catchwind
 Come&Stay
 DoubleClick
 Ericsson AB
 First Data Corp.
 Funmobile Ltd.
 GoLemur! Inc.
 iO Global Ltd.
 ispott, Inc.
 LSN, Inc.
 Mark Beccue Consulting, Inc.
 Millennial Media, Inc.
 MTV Networks
 NBC Universal
 News Over Wireless
 Obopay, Inc.
 Playboy Enterprises
 PlayPhone, Inc.
 Qualcomm
 Quattro Wireless
 Reed Smith LLP
 TeleCommunication Systems, Inc.
 The Walt Disney Company
 Toyota Motor Sales USA, Inc.
 Wireless Idea Corp/DBA Pure Mobile Solutions

“The rapid growth of our membership reflects the value that brands are placing on the mobile channel,” said Laura Marriott, executive director of the MMA. “Our newest members add to our strong foundation and leadership position in driving the growth of the mobile marketing industry.”

MMA membership is open to companies and individuals actively engaged in the global mobile marketing industry. A list of current members is available at: http://www.mmaglobal.com/modules/article/view.article.php/501 For information about the MMA, please visit www.mmaglobal.com.

The MMA is hosting the Mobile Marketing Forum in Los Angeles Nov. 28th at the Hyatt Regency Century Plaza. For press registration, go to: http://www.mobilemarketingforum.com/?q=node/2.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

PRESS CONTACTS:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
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