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MMA Press Release

MOBILE MARKETING FORUM SHOWCASES DEVELOPMENTS IN EMEA

 

MOBILE MARKETING FORUM SHOWCASES DEVELOPMENTS IN EMEA
 
-MMA Opens EMEA Headquarters and Appoints EMEA Managing Director-
 
 
London, April 15th 2008 – The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents close to 600 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in London. Taking place over the next two days at the Hilton London Metropole, the MMF )www.mobilemarketingforum.com) will showcase the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands including BMW, Yell.com, AOL Europe and Google.
 
The MMF features industry leaders from across the mobile value chain including operators, brands, agencies, content providers, technology and media companies. Keynote addresses include:
·          A Researcher’s Perspective on the European Market from M:Metrics
·          An Agency’s Perspective on Mobile Marketing: Show me the Money by Mindshare
·          Critical Success Factors for Mobile Marketing presented by Out There Media
·          How to Generate and Run Mobile Youth Communities for Operators from MOBILERA
 
The MMA also announced the unveiling of its new EMEA headquarters in St James’ Park, London and the appointment of Paul Berney as Managing Director )MD) of its EMEA Branch.
 
“Mobile marketing continues to see significant growth in the EMEA region, making the Mobile Marketing Forum an ideal occasion to bring together the leaders in the industry,” said MMA Global President Laura Marriott. “The appointment of a dedicated MD for EMEA with the depth of experience that Paul Berney possesses will further aid the development of the mobile marketing industry and the association. We look forward to working with Berney and our EMEA members to offer even greater benefits for our membership in region.”
 
Recruited to lead association activities in the EMEA region, Berney joins the MMA from Response Mobile Ltd, a mobile marketing and service solutions agency where he was Founder and Managing Director; prior to this he was Business Development Director for mobile marketing agency Marvellous. Berney will continue to promote  the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and will promote the MMA as the leading association for region-wide consultation on the key industry issues.
 
Other MMA events in 2008 include:
 
ENDS
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or Kirsten Woodard
Global Results Comms )GRC)
P: +1 949 608 0276
 
  
 
 
News Type: 
MMA Press Release

Mobile Marketing Association Supports ioglobal Inc.’s Three Screen Trial

 Mobile Marketing Association Supports ioglobal Inc.’s Three Screen Trial
  

nitiative’s outcomes expected to have industry-wide impact in the area of mobile measurement

New York, NY )April 7, 2008) – Today, ioglobal Inc. announced that it has received the support of the Mobile Marketing Association )MMA) )) for its trial of integrated mobile-TV-PC marketing measurement practices. www.mmaglobal.com

The goal of ioglobal’s Three Screen Trial is to arrive at an optimal framework for assessing the role of mobile in integrated campaigns. For the first time, user response to branded content delivered on both mobile and PC platforms will be correlated with television viewing data. Outcomes from the Three Screen Trial are expected to provide MMA’s constituency with key insights on such issues as mobile marketing targeting and measurement.

ioglobal, a spin off of British Telecommunications’ ventures program, is a worldwide provider of integrated mobile content solutions for wireless network operators, media companies, advertisers and advertising agencies to enhance the mobile experience for consumers.

“We are pleased to be supporting ioglobal on the Three Screen Trial,” commented Laura Marriott, president of MMA. “Measurement is key to all players in the ecosystem in order to drive mobile investment and maximize brand engagement with the mobile channel. The Three Screen Trial results will be one of the first steps in supporting the effectiveness of mobile in a cross media environment.”

The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA launched a Measurement initiative in mid-2007 to respond to the need to develop consistent industry metrics to measure the success of the mobile channel.

ioglobal’s Three Screen Trial will be conducted in partnership with major media companies and advertisers. Advertising campaigns launched during the trial will integrate several mobile marketing tactics in use today such as banner ads, pre-roll, post-roll and in-stream videos, as well as SMS and pure content sponsorship. This launch will provide the mobile marketing industry with new mechanisms for measuring the role and effectiveness of mobile in integrated campaigns.

“The Three Screen Trial will provide a ‘live lab’ to evaluate mobile’s impact on both sales and brand health,” explained Bob DeSena, ioglobal Inc.’s general manager for North America. “Because of the unique characteristics of ioglobal’s platform, we are able to respond to the industry’s need for greater knowledge of integrated communications and the impact of different strategies on campaign outcomes.”

 

Media Contacts

In the Americas please contact Scott Yates at Largemouth Communications tel: +1 )919) 459-6452/ [email protected]

In Europe or Asia please contact Peppa Sheridan at Peptalk Communications tel: +44 )0) 1420 83206/ [email protected]

 
For MMA media inquiries, please contact Valerie Christopherson or Kirsten Woodard
tel: +1)949) 608 0276/ [email protected]

For MMA EMEA: Jen Allen or Louise Amon P: +44 20 7751 4444; E: [email protected] 

E: [email protected]

 

 

 

 

 

 

 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

 

 

News Type: 
MMA Press Release

MMA Women In Wireless Committee Teams with The Wireless Foundation To Support Wireless AMBER Alerts™ Program

MMA Women In Wireless Committee Teams with The Wireless Foundation
To Support Wireless AMBER Alerts™ Program

Initiative Supports Use of Wireless For Free Public Service AMBER Alerts
 
LAS VEGAS, CTIA WIRELESS 2008 – April 1, 2008 — According to the National Center for Missing & Exploited Children, the first three hours after abduction are the most critical in recovery efforts. By signing up for Wireless AMBER Alerts, consumers can be made aware of abductions in their area regardless of where they are through their mobile devices. Today, the Mobile Marketing Association’s )MMA) Women In Wireless Committee  )www.mmaglobal.com) announced its support of the Wireless AMBER Alerts program developed in conjunction with The Wireless Foundation, a charitable organization formed by the member companies of CTIA—The Wireless Association® that oversees philanthropic programs utilizing wireless technologies to help keep American communities safe. 
 
This initiative for the MMA is overseen by the MMA’s Women in Wireless committee, which was established to provide a forum for female industry leaders in the mobile media community and to increase the industry awareness around the success of female executives in mobility. 
 
“The MMA Women In Wireless Committee felt we could help promote this very important program through the MMA and our membership. By supporting the Wireless AMBER Alerts program we are able to help educate on the value of mobile for these types of initiatives, help to drive participants in the AMBER Alerts program as well as give back to the community,” said Laura Marriott, president of the MMA. “We commend The Wireless Foundation’s philanthropic efforts and are pleased to be a supporting organization.”
 
“The Wireless AMBER Alert program is designed to maximize the power of mobility and provide the community with real-time alerts of child abduction regardless of their whereabouts,” said David Diggs, Vice President and Executive Director of The Wireless Foundation. “Having the additional support from the MMA will only further our cause and strengthen public awareness of the program and ability to reach the community on a larger scale.”
The Wireless Foundation launched the Wireless AMBER Alerts initiative in 2005, working with the National Center for Missing & Exploited Children and the United States Department of Justice to send AMBER Alert text messages to consumer's wireless devices with information about an abducted child in their community. Since then, The Ad Council has developed and launched a nationwide PSA campaign to help make consumers aware of this valuable public service.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
About The Wireless Foundation
A non-profit 501)c))3) organization established by the membership of CTIA-The Wireless Association® in 1991, The Wireless Foundation coordinates the following national programs: CALL TO PROTECT®, VITA™, Wireless AMBER Alerts™, The Amy Fund, Get Wise About Wireless, and Text 2HELP.
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH

MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH

Chapter Creates Global Presence for MMA
 
Sao Paulo, Brazil – March 27, 2008 — On the heels of the successful conclusion of the Latin America Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) held yesterday, the Mobile Marketing Association )MMA) )www.mmaglobal.com) today celebrates the launch of its Latin American )LATAM) Chapter. The launch reflects the latest in the MMA’s efforts to establish regional presence across the globe with chapters already established in Asia Pacific, Europe & Middle East, North America as well as global headquarters based in the United States. The MMA will be conducting elections for a Latin American Board of Directors in the coming months.
 
“The launch of our Latin American chapter is a reflection of the hard work and dedication of our members to create a global environment in which mobile marketing guidelines are established to ensure a positive consumer experience, ease of brand adoption and sustainability of the mobile channel,” said Laura Marriott, president of the MMA. “In the past three years, the MMA has succeeded in removing global barriers to market development enabling the industry to collaborate to build a global mobile marketing ecosystem. Latin America represents a large base of mobile savvy consumers and the MMA is pleased to have a formal presence in the region.”
 
With more than 40 members in Latin America, the MMA will leverage its success in other regions to help MMA LATAM members speed the launch of guidelines and best practices as well as educate the industry on the potential of mobile for marketing purposes.“We have been working with the MMA for the last six months to create a strong launch event with representation and participation from all in the mobile ecosystem,” said Federico Pisani Massamormile, CEO of HANZO. “We are pleased to be working to launch the MMA in LATAM. Brazil alone represents over 120 million mobile subscribers who are eager to work with the industry to maximize the opportunities for interaction through mobile.”
 
In addition to this week’s Mobile Marketing Forum in Brazil, the MMA is hosting the following upcoming regional MMF events in 2008:
·          April 15 & 16, London )Hilton London Metropole)
·          June 10 & 11, New York )Marriott Marquis Times Square Hotel)
For more information, please visit www.mobilemarketingforum.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO

MOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO

Sold Out Event In Region Showcases Industry Developments and Leadership
 
São Paulo, Brazil, March 26, 2008 — The Mobile Marketing Association )www.mmaglobal.com) today opened its first Mobile Marketing Forum )MMF) Latin America )LATAM) )www.mobilemarketingforum.com) at the Sofitel São Paulo. The event is the first time the MMA has hosted a MMF in LATAM and features speakers from across the globe and region sharing their successes stories and objectives for mobile marketing. 
The SOLD OUT event features speakers from companies such as Abril, Brasil Telecom, HANZO, Microsoft )MSN & Windows Live), Mobile Dreams Factory, Oi, Playphone, Inc., The Coca-Cola Company, Yahoo! and Yavox. Topics of discussion include:
·          Mobile Internet and Social Networking
·          Mobile Marketing Opportunity Showcase
·          Insights into the Brazilian Market
·          Collaborating to Make Mobile Marketing Work
Corporate sponsors for the event include: Jinny Software, MobX – Mobile Marketing, Microsoft )MSN Mobile) and Yahoo! Media and association sponsors include dotMobi Advisory Group, 160 Characters, Enlace, Frecuencia, Mobile Communications International, MobileIN.com, Mobile Marketer, Mobile Marketing Magazine, Mobillion, Teleco.br and Tele-Semana.
The Mobile Marketing Forum provides an opportunity for attendees to learn how to engage the mobile channel – as well as share case studies from all regions of the world.  
The MMA hosts a variety of regional Mobile Marketing Forums with the following upcoming events in 2008:
·          April 15 & 16, London )Hilton London Metropole)
·          June 10 & 11, New York )Marriott Marquis Times Square Hotel)
For more information, please visit www.mobilemarketingforum.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION HOSTS SERIES OF ACTIVITIES IN LATIN AMERICA

 
 
MOBILE MARKETING ASSOCIATION HOSTS SERIES OF ACTIVITIES IN LATIN AMERICA

MMA Responds to Significant Regional Growth and Opportunities!
 
Who:    The Mobile Marketing Association )www.mmaglobal.com), which sets consumer best practices and advertising guidelines for the mobile marketing ecosystem, is hosting a series of activities in Latin America this month. 
 
What:   Designed to provide regional wireless operators, marketers, agencies and brands with detailed information on the Association’s Latin American plans, current successes and future developments, the MMA and its members will be in Argentina, Brazil and Mexico hosting the following events:
 
Buenos Aires, Argentina:
  • The MMA will host an informational event for current and prospective MMA members in Buenos Aires. The event will be held from 2:00 - 4:00pm on Tuesday, March 25 at Buenos Aires Sheraton Hotel. Attending will enable all delegates to hear the MMA’s plans for Argentina – please register through an email to [email protected]. Attendance is free of charge. 
São Paulo , Brazil:

  • Mobile Marketing Forum: The MMA will host a Mobile Marketing Forum in São Paulo at the Sofitel on Wednesday, March 26, 2008.  The Mobile Marketing Forum will feature many speakers from throughout the region – as well as from abroad.  If you are interested in attending this event, please register at www.mobilemarketingforum.com 

  • The MMA will hold a MMA LATAM launch event on Thursday, March 27, 2008, from 1:00 - 3:30pm, at the Sofitel in São Paulo.  The event will feature a discussion around the prioritization of key initiatives for the region, guest presentations from MMA member speakers from the United States and Europe, as well as a discussion around establishment of the LATAM Board of Directors.  Attendance is free of charge.
Mexico City, Mexico:
  • The MMA will host an informational event for current and prospective MMA members in Mexico City.  The event will be held from 9:00am - 12:00pm on Friday, March 28 at the W Hotel in Mexico City.  At this event, the MMA will outline their plans for the region as well as discuss next steps in Mexico.  Registration for this event can be made through an email to [email protected] and is free of charge.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

Mobile Marketing Association Names 2008 North American Board of Directors

 
MOBILE MARKETING ASSOCIATION NAMES
2008 NORTH AMERICAN BOARD OF DIRECTORS

New Board Members Reflect Industry and Brand Leaders That Will Shape the Mobile Industry
 
Denver – March 12, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its 2008 North American Board of Directors. The MMA Board of Directors will help to lead the association in its charter of growing a sustainable industry for mobile marketing globally with a focus on mobile advertising and mobile content. The new board will be chaired by Tom Daly of The Coca-Cola Company.

“The MMA is the only global industry association serving the entire mobile ecosystem, including marketers, agencies, operators, content providers and technology providers,” Daly said. “It’s an honor to serve in such an instrumental role and I look forward to helping the MMA and its membership continue to build the MMA’s leadership in the North American market.”
 
The MMA North America Executive Committee members for 2008 include:
  • Chairman: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
  • Vice-Chairman: Gene Keenan, Vice-President of Mobile Services, Isobar
  • Treasurer: Michael Bayle, Senior Director, Global Mobile Monetization, Yahoo!
  • Secretary: Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive
  • Director at Large: Michael Becker, EVP, Business Development, iLoop Mobile, Inc.
  • Laura Marriott, President, Mobile Marketing Association
 
The Board of Directors, includes the following elected, honorary, founding and sustaining members:
  • Amanda Richman, SVP, Director of Digital Services, MediaVest USA
  • Chirag Bakshi, Vice-President. Messaging, VeriSign Inc.
  • Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless
  • Cyriac Roeding, EVP, CBS Mobile, CBS Interactive, CBS Corp. & Chairman Emeritus )Global & NA), Mobile Marketing Association
  • David Oberholzer, Vice-President, Corporate Development, Limbo Inc.
  • Diana Pouilot, Director of Mobile Advertising, Google, Inc.
  • Doug Busk, Vice-President, Industry Relations, SinglePoint
  • Greg Clayman, EVP, Digital Distribution and Business Development, MTV Networks
  • Jeffrey Glass, Partner, Bain Capital Ventures
  • Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia
  • Jim Manis, President & CEO, 1024 Wireless Services
  • John C. Burris, Vice President Wireless Data, Sprint Nextel
  • Jordan Berman, Executive Director of Media Innovation, AT&T Mobility
  • Louis Gump, Vice President, Mobile, The Weather Channel Interactive
  • Matt Champagne, Director, Product Management, Microsoft )MSN & Windows Live)
  • Mitch Feinman, SVP, Fox Mobile Entertainment
  • Nick Macilveen, Director of Carrier Relations, OpenMarket Inc.
  • Ryan Hughes, VP Digital Media Programming, Verizon
  • Steve Livingston, Chief Marketing Officer, mBlox
  • Venetia Espinoza, Group Manager, Mobile Applications and Partner Programs, T-Mobile USA
  • Webster Lewin, Director of Mobile Marketing, R/GA
 
 “North America )NA) has become a dominant force in mobile marketing on the global stage both for innovation and creativity. NA is home to some of mobile marketing’s most innovative companies, and the MMA is privileged to have so many of them serving on the NA Board of Directors,” said Laura Marriott, president of the MMA. “Each Board member’s insights and leadership are key to ensuring that mobile marketing continues thrive – not just for the companies involved, but also for our broader industry and the overall protection of consumers. The MMA thanks Cyriac Roeding, our 2007 Global and North American Chairman, and each of the 2007 board members for their contributions the past year.”
 
The MMA’s next North American event for mobile marketing, the Mobile Marketing Forum, will be held June 10-11 at the Marriott Marquis Times Square Hotel in New York. For more information, please visit www.mobilemarketingforum.com.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
News Type: 
MMA Press Release

MMA Announces 2008 Asia-Pacific Board of Directors

Board Provides Representation & Leadership in
World’s Largest and Fastest-Growing Mobile Market

News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION ANNOUNCES 2008 EVENT LINE UP

MOBILE MARKETING ASSOCIATION ANNOUNCES 2008
EVENT LINE-UP

MMA partners with Informa Telecoms & Media to extend reach and impact of mobile marketing knowledge and influence world-wide
 
London, UK & Denver, CO – February 26, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its Mobile Marketing Forum series for 2008, which spans seven events on four continents.  Already a widely popular event in North America, Europe and Asia Pacific, 2008 adds Latin America to its agenda as the region picks up momentum in mobile marketing. The MMA has also announced a partnership with Informa Telecoms & Media as the association’s event logistics partner.
 
The first MMF will be held on March 26 in São Paulo, Brazil and will feature speakers from the global community. Current corporate sponsors for the event include: Jinny Software, MobX, Microsoft )MSN Mobile) and Yahoo! as well as publication and association sponsors: dotMobi Advisory Group, 160 Characters, Enlace, Frecuencia, Mobile Communications International, MobileIN.com, Mobile Marketer, Mobile Marketing Magazine, Mobillion, Teleco.br and Tele-Semana.
 
With over 2.6 billion mobile devices world-wide, mobile is poised to become the “first screen,” the most widely utilized media channel in the world.  For those new to mobile, the Mobile Marketing Forums provides the opportunity to learn how to effectively engage the mobile channel. For companies who have successfully deployed campaigns, the MMF provides opportunities to expand the existing knowledge base. The Mobile Marketing Forum brings together industry leaders and experts from around the globe to share their knowledge on how to leverage this “hot” new media channel.
 
“The Mobile Marketing Forum event is the only event of its kind to focus exclusively on how to engage the mobile channel. The MMF has become the ‘place to be’ regardless of your level of expertise and features a who’s who of the industry’s leaders,” said Laura Marriott, president of the MMA.
 
Carolyn Dawson, Events Director, Informa Telecoms & Media said, “Where Industries have a representative organization, it is key for an event organization company to work with this representative industry for the success of the event and the benefit of the whole Industry. We are happy to partner with the MMA to produce these very successful world series of events”
 
 
The 2008 line up includes:
  • March 26, São Paulo )Sofitel São Paulo)
  • April 15 & 16, London )Hilton London Metropole)
  • June 10 & 11, New York )Marriott Marquis Times Square Hotel)
  • September 2008, Latin America )City TBD)
  • October 7 & 8, Europe )City TBD)
  • November 13, San Diego )includes MMA Global Awards Ceremony)  )Loews Coronado Bay Resort)
  • Q4-2008, Asia Pacific )City TBD)
 
For more information, please visit www.mobilemarketingforum.com
 
About Informa Telecoms & Media
Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms and media markets. Driven by constant first-hand contact with the industry our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in-depth market reports and datasets focused to technology, strategy and content. Informa Telecoms & Media also organizes 125 annual events, attended by more than 70,000 executives. In addition to the GSM 3GWorld Series, our events cover subjects as diverse as fixed and mobile operator strategy, technology, TV, mobile music and games.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
 
Carolyn Dawson
Events Director, informa Telecoms & Media

Direct: +44 )0) 207 017 4246
[email protected]

News Type: 
MMA Press Release

Mobile Marketing Association Membership Reaches New Heights

Mobile Marketing Association Membership Reaches New Heights
 
Steady Growth in Membership Is Reflected Across Ecosystem and Regions
 
London, UK & Denver, CO – Feb. 27. 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), today announced the addition of 33 new members, bringing its global membership to close to 600 member companies. This signifies a more than 350 percent growth rate in membership in the past two years. With a membership base representing some of the largest brands in the world, the MMA continues to lead in the development of guidelines and best practices to encourage the adoption of mobile marketing and ensure a positive consumer experience world-wide. The MMA’s Code of Conduct, Consumer Best Practices and Mobile Advertising Guidelines have helped to define the playing field for companies entering mobile marketing globally.
 
 “Our MMA membership continues to proactively and collaboratively drive the adoption of the mobile channel world-wide,” said Laura Marriott, president of the MMA. “The MMA and its members have spent the last few years laying a solid foundation for growth and we look forward to making 2008 the year for mobile marketing globally. We are particularly excited about our launch in Latin America and look forward to bringing our experiences in the creation of a sustainable channel for mobile marketing to our newest region.”
 
The latest companies to join the MMA member roster include:


·          1024 Wireless Services, LLC
·          CODEC İletişim ve Danışmanlık Hizmetleri Ltd. Şti.
·          Integmo Iletişim A.S.
·          Qwikker
·          AdHere Mobile, Ltd.
·          DIMOCO – Direct Mobile Communications GmbH
·          Jinny Software Limited   
·          Real Content Group
·          ADObjects Inc. 
·          Discovery Communications, LLC
·          MGM Grand     
·          Reward Phone Inc         
·          Aradiom Inc.
·          G-nius Mobile Intelligence Pty Ltd
·          MO7 Mobile Interactive Marketing
·          SnapNow         
·          Catalist Group  
·          Hiwave GmbH   
·          Mobisix
·          Tagit Pte Ltd
·          Charged Media 
·          Iamota Corporation
·          Myxer Inc,
·          Cobalt LLP
·          Immersion Corp.
·          O2
·          Unkasoft Advergaming
·          Bercut Ltd
·          Mobiltim Iletisim Kurumsal Hizmetler A.S.
·          SHARPCARDS
·          Telecom Italia SpA
·          Washington State Employees Credit Union
 
 
 
 
A complete listing of all MMA members can be found at www.mmaglobal.com. For membership information, please contact [email protected].
 
The MMA will be hosting its Mobile Marketing Forum )MMF) in every region in 2008. For more information, please visit www.mobilemarketingforum.com. Upcoming events include:
  • March 26, São Paulo
  • April 15 & 16, London
  • June 10 & 11, New York
  • November 13, San Diego )includes MMA Awards Ceremony)
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
 
N. America & Asia Pacific
Valerie Christopherson or Kirsten Woodard
Global Results Comms. )GRC)
+1 949 608 0276
 
EMEA:
Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 
MMA Press Release