MMA Press Release | Page 49 | MMA Global

MMA Press Release

- Ahmed Ismail Kajee joins Rick Joubert to lead local activity -

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- Fifth Edition Examines Mobile Engagement of the Consumer -

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Membership Grows by More Than 40% in 2008

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Executive Appointment and New Study Demonstrate Region’s Importance for Mobile Marketing

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Este estudo global oferece informação sobre a atitude e o uso por parte dos consumidores do marketing móvel em certos mercados internacionais.

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New York; London, UK; Singapore and Sao Paulo, 19 November 2008 —The Mobile Marketing Association (MMA) (www.mmaglobal.com), which promotes the global development and sustainability of the mobile marketing industry, has successfully concluded its Mobile Marketing Forum (MMF) in San Diego, Calif., where over 300 attendees from agencies, brands, carriers and other members of the mobile marketing ecosystem from across the globe gathered to share their mobile marketing successes from the past year.

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Designed to Create Platform for Development of Mobile Ad Counting Guidelines

New York; London, UK; Singapore and Sao Paulo, November 11, 2008
– The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the publication of its first revision of Global Mobile Measurement Ad Currency Definitions. Addressing common ad currencies, the definitions are designed to create consistency across the industry and to serve as the basis for the development of future mobile ad guidelines.

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Vodacom’s Head of Mobile Advertising Helps to Kick Start Local Council

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African American and English-Dominant Hispanics Continue to Represent Strong Prospects for Mobile Marketing

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