Membership Grows by More Than 40% in 2008

Executive Appointment and New Study Demonstrate Region’s Importance for Mobile Marketing

Este estudo global oferece informação sobre a atitude e o uso por parte dos consumidores do marketing móvel em certos mercados internacionais.

New York; London, UK; Singapore and Sao Paulo, 19 November 2008 —The Mobile Marketing Association (MMA) (www.mmaglobal.com), which promotes the global development and sustainability of the mobile marketing industry, has successfully concluded its Mobile Marketing Forum (MMF) in San Diego, Calif., where over 300 attendees from agencies, brands, carriers and other members of the mobile marketing ecosystem from across the globe gathered to share their mobile marketing successes from the past year.

Designed to Create Platform for Development of Mobile Ad Counting Guidelines

New York; London, UK; Singapore and Sao Paulo, November 11, 2008 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the publication of its first revision of Global Mobile Measurement Ad Currency Definitions. Addressing common ad currencies, the definitions are designed to create consistency across the industry and to serve as the basis for the development of future mobile ad guidelines.

Vodacom’s Head of Mobile Advertising Helps to Kick Start Local Council

Alerts for Special Sales and Discounts Attract the Greatest Interest

African American and English-Dominant Hispanics Continue to Represent Strong Prospects for Mobile Marketing

New York; London, UK; Singapore and Sao Paulo, 14 November 2008 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of the mobile marketing industry, announced the winners of its Fourth Annual Global Mobile Marketing Awards.

San Diego, CA, Mobile Marketing Forum – Nov. 13, 2008 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 700 member companies worldwide, today opened its Mobile Marketing Forum (MMF) in San Diego. Held at the Loews Coronado Bay Resort, this one-day event will not only recognize companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes but will offer insights into what the mobile community has planned for 2009.