Alliance to drive adoption of guidelines and best practice within mobile marketing ecosystem

Coca-Cola, BMW, Pepsi, Nestlé and Nike share mobile marketing strategy at industry’s premier event

Version 4.0 Available for Review Through August 31

New York, London, UK, Singapore & Sao Paulo: August 6, 2009 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that it has opened a public review period for the latest version of its Global Mobile Advertising Guidelines. The MMA guidelines are designed to provide an industry-standard framework that encourages the worldwide growth of mobile advertising while protecting the consumer experience.

Coca-Cola, BMW, Lufthansa and BBC Worldwide discuss mobile strategies at Berlin event

What: The Mobile Marketing Association’s 5th Annual Mobile Marketing Forum Europe in Berlin will bring together leading operators, brands, agencies, content providers, entertainment and media companies from around the world to address hot topics affecting the industry today. The MMA will also exclusively reveal never seen before research into the European mobile marketing industry.

Other topics that will be discussed at the event include:

Major U.S. mobile players support MMA program to assist affiliate mobile marketers

With recession and cut-backs on everyone’s mind, how does Mike Wehrs, president of the Mobile Marketing Association, convince brands to invest in mobile? What technologies and trends will map the future of mobile Web marketing? Find out what makes the MMA boss tick in this in-depth interview.

New guidelines consolidate carrier playbooks of AT&T, Sprint, T-Mobile USA and Verizon Wireless, providing the industry’s first single reference for the mobile marketing ecosystem

Brings top industry figures together for international cooperation and leadership

Co-Chairs appointed to provide strategic guidance for MMA activities in the country