MMA Press Release

Events, Webinars, Outreach Programs and Educational Materials Help Reduce the Cost, Risk and Time to Market for Agencies, Brands and Retailers as they Develop and Execute Mobile Marketing Strategies

Version 5.0 guidelines provide the industry-standard reference for the mobile marketing ecosystem, including the four largest U.S. carriers

Mobile Marketing Association – Luth Research Survey Finds 10 Percent of Cell Phone Owners Use Location Services at Least Once a Week

Industry commits to collaborating towards symbiotic growth

Singapore, April 15, 2010 – Day two of the Mobile Marketing Association Forum Asia 2010
(MMAF) brought some of the world’s largest brand, agencies and publishers together with
advertising networks and technology providers to discuss the growing importance of mobile
campaigns in the brands marketing mix. Over 200 delegates attended the MMAF at the Grand
Copthorne Waterfront Hotel this week, to learn, exchange information, share success stories as well as make connections.

Day One at MMA Forum APAC a grand success

Singapore, April 14, 2010 – The first day of the Mobile Marketing Association Forum Asia Pacific 2010 (MMAF) brought together some of the world’s largest brand and agencies to discuss the myriad possibilities of engaging consumers via the mobile medium.

More than 28% of all French, German and UK donors pledge financial support for Haiti via mobile

Leading brands and agencies set to share insights on creating successful mobile campaigns and increasing consumer engagement via mobile

Mobile Marketing Association – Luth Research Survey Finds
SMS Second Only to the Web for Charitable Donations

Singapore, March 26, 2010 – The Mobile Marketing Association (MMA) will host two mobile marketing workshops on April 13, 2010 to introduce interested marketers to the medium and address questions around the metrics behind mobile advertising campaigns. The workshops will be held at the Grand Copthorne Waterfront in Singapore, ahead of the 2nd Annual MMA Forum Asia scheduled on April 14 and 15, 2010.