Mobile Marketing Roadshows Attract Top Sponsors and Speakers | MMA
April 7, 2004
Mobile Marketing Roadshows Attract Top Sponsors and Speakers

Mobile Marketing Roadshows will be held in 9 cities throughout 2004 and targets brands and advertising agencies.

Washington, D.C. and Mountain View, CA, April 7, 2004—The Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA) today announce that the Mobile Marketing Roadshows are sponsored by industry leaders Acotel, InphoMatch, m-Blox, Mobileway, Mobliss, m-Qube and Thought Transfer.

Speakers include representatives from Fox Sports, Cosmopolitan, the EU chapter of the MMA, the Mobile Marketing Association, ad agencies and several of the largest carriers in the United States. Sponsors and speakers were targeted for their excellent case studies, success in mobile marketing and knowledge of cross-media marketing campaign execution involving mobile marketing. Advertising agencies and brand managers will learn the benefits and power of mobile marketing to increase branding, customer communication and drive product sales.

“We are very excited to pull together this amazing list of sponsors and speakers. This well-rounded agenda gives advertising agencies and brands everything they need to run consumer-sensitive mobile marketing campaigns in North America,” said Peter Fuller, executive director of the Mobile Marketing Association.

“Wireless is an excellent new marketing channel for brands if organized and managed effectively. These conferences are intended to assist marketers in understanding the nuances of mobile marketing ­ by introducing campaign concepts and resources to complement brand marketing initiatives,” said, John M. Windolph, Senior Vice President, CTIA.

Information on Mobile Marketing Roadshow can be found at: www.mobilemarketingroadshow.com. Spring session dates are:

New York City: April 29

Chicago: May 18

Los Angeles: June 16

Boston: October 14

“We are very excited to offer these conferences this year,” said Peter Fuller, executive director of the MMA. “When executed with care for consumer privacy, mobile marketing is the best, most effective communication tool to come along since the Internet.”

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About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at www.mmaglobal.com.


About the CTIA
About CTIA The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.