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MMA Press Release

Google Launches Our Mobile Planet At MMA Forum London

On October 6th, Google launched a new mobile consumer data resource at the Mobile Marketing Association Forum in London. The Our Mobile Planet website provides users with free access to the full set of data from the “Global Mobile Research: The Smartphone User & The Mobile Marketer” initiative conducted on behalf of Google by Ipsos GmbH in collaboration with the MMA.

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Statement of Mobile Marketing Association
CEO Greg Stuart on the Passing of Steve Jobs
 
New York, NY, 5 October, 2011 – Today, Mobile Marketing Association (MMA) CEO Greg Stuart issued the following statement in response to the news of the death of Steve Jobs:
 
“For those of us who believed in the future of mobile marketing, Steve Jobs gave us the device that would forever change our industry and our world.
 
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Mobile Marketing Association Announces a New Flagship Event Focused on Mobile Marketing for Advertising Week 2012
 
In Conjunction with Millennial Media, Two-Day Mobile Conference and Expo Will Bring Experts Together for First–Ever Official Advertising Week Mobile Event
 
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MMA Announces First Fully Certified Mobile Marketer Agency in Europe
- UK agency Stickyeyes demonstrates expertise and commitment to ensuring employees are fully trained -

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Google Launches Mobile Consumer Data Resource at MMA Forum

- ‘Our Mobile Planet’ makes research conducted with MMA and Ipsos freely available to all online -

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MMA Publishes Permission Marketing White Paper
-Marks shift in mobile advertising from interruption to communication- 
 
London, 3rd October 2011, – The Mobile Marketing Association (MMA) today announced the publication of its latest white paper, “Building Permission Based Mobile Marketing”.
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Motorola Mobility’s Bill Ogle to Deliver CMO Council Keynote at MMA Forum London
- Opens second day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign highlights - 
 
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RSA Group CMO Peter Markey to Keynote MMA Forum London
- FTSE 100 marketer discusses future of marketing and impact of mobile - 
 
London, 28 September 2011, – The Mobile Marketing Association (MMA) today announced that Peter Markey, Board Member of The Marketing Society and Chief Marketing Officer of RSA Grou
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