September 28, 2011
RSA Group CMO Peter Markey to Keynote MMA Forum London
- FTSE 100 marketer discusses future of marketing and impact of mobile - 
London, 28 September 2011, – The Mobile Marketing Association (MMA) today announced that Peter Markey, Board Member of The Marketing Society and Chief Marketing Officer of RSA Group (previously Royal Sun Alliance), will be the opening keynote of the MMA Forum London on the 4th October 2011. Mr. Markey will discuss the future of marketing and how mobile has empowered an irrevocable change in consumer behaviour worldwide. The keynote is the first element of a joint leadership programme between the MMA and The Marketing Society to raise the ability of senior marketers to include mobile in their strategy for 2012. The Marketing Society will be the MMA Forum’s exclusive ‘marketing leadership partner’.
As a member of The Marketing Society’s Management Board, a member of ISBA’s Executive Committee and CMO of the RSA Group, a global insurance business with over 20 million customers worldwide, Mr. Markey is one of the UK’s leading marketers. Responsible for all UK marketing across the RSA and MORE TH>N brands, he also shares marketing best practice globally across the RSA Group. His role extends to brand, acquisition, customer and digital marketing, adding to previous experience gained in sales, e-business, operations and strategy at companies such as Onetel, the AA and British Gas.
“Mobile is without a doubt set to change the way in which all brands and marketers interact with their audiences,” commented Mr. Markey. “It is therefore imperative that marketers learn from each other’s experience all over the world and establish the rules of engagement according to their overall campaign strategies and objectives. The MMA Forum London presents an unmissable opportunity to do just that.”
“We are constantly looking for ways to add value to the Marketing Society membership and improve the service we offer our members. This partnership with the MMA is crucial to this. Our members know the importance of mobile within the marketing mix and the MMA Forum London will provide them, and other attendees, with a wealth of learning, knowledge-sharing and networking opportunities,” said Gemma Greaves, Marketing Director of The Marketing Society. “As one of the most respected marketers in the UK and internationally, Pete is a great example of the marketing leadership insight and experience we can bring to the partnership with the MMA. We are excited about future opportunities with the MMA; watch this space.” 
“We are delighted to be able to welcome a marketer of Pete’s status and experience to the MMAF London agenda. His knowledge and insights on the mobile channel in marketing campaigns now and in the future will be invaluable to our audience,” said Paul Berney, CMO & Managing Director of the MMA in EMEA. “The event is set to have one of the best line-ups of any marketing event globally.”
Mr. Markey joins a line-up of both renowned international brand names and marketers such as BBC, BMO Bank of Montreal, Coca-Cola, Debenhams, Dorling Kindersley, JetBlue Airways, Mahou-San Miguel, National Hockey League, The Economist Digital, The Weather Channel and Unilever. They will speak alongside digital and mobile giants such as Google, Motorola, Nokia, Orange, Turkcell and Vodafone to share thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.  
The MMA Forum London will be held at Congress Centre, London, from October 4th to 5th. Produced in partnership with Informa Telecoms, it is sponsored by Digimarc, Ericsson, Hoopz, Germalto, Poynt, ScanLife, Smart AdServer, Turkcell and mobile partner Telibrahma. It is supported by marketing leadership partner The Marketing Society, knowledge partner The CMO Council and media partners, Irish Marketing Journal, Marketing Türkiye, Markedsføring,, Mobile Marketing Magazine, Mobile Zeitgeist, RCR Wireless, Real Business and the Wireless Industry Partnership. For more information please visit
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit


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