MMA FORUM LATAM TO DISCUSS WAYS OF BUILDING BRANDS AND ENGAGING CONSUMERS THROUGH MOBILE MARKETING
The Forum Will Take Place on October 18th and Will Bring Together Companies and Industry Experts in Mobile Marketing That Will Discuss Education, Metrics and Privacy.
Sao Paulo, October xx, 2011
- The MMA Forum LATAM, one of the Mobile Marketing Association’s (MMA)
global events, will be held in Sao Paulo on October 18th at the Meliá Jardim Europa Hotel, Rua João Cachoeira, 107 Itaim. The global event brings together brands, agencies, content providers and other companies within the mobile marketing ecosystem to share their experiences and successes.
"The MMA Forum is dedicated to bringing the mobile marketing industry together to discuss the opportunities, challenges and successes in mobile marketing” says Marcio Chaer, Managing Director of MMA LATAM. "This Forum will demonstrate how businesses can leverage mobile to increase revenue and engage with their consumers.”
The MMA Forum LATAM will include presentations from leading companies including, Alcatel-Lucent, Coca-Cola Company, Comscore, Croma, Dioui, Enye Tech, Ericsson, F. Biz, Fingertips, Gelmalto, Ginga Mobile, Google, InMobi, Kellogg's, Navteq, The Nielsen Company, Pontomobi, Proxxima, RIM, Televisa and Vostu, in addition to ABAP.
Featured speakers include:
- Gerd Leonard, media futurist, author and blogger;
- Adriana Knackfuss, Senior Manager Consumer Connections; Coca-Cola Company;
- James Lamberti, vice president of Research and Marketing; InMobi;
- Christian Marc, Marketing Director, Gemalto;
- Peter Fernandez, Latam Mobile head; Google;
- Mort Greenberg, Head of Media Sales, Americas, NAVTEQ Media Solutions;
- Guillermo Obregon, Senior Marketing Manager, Kellogg Company Mexico;
- Greg Stuart, CEO, Mobile Marketing Association.
Mobile Experience Lab
The MMA Forum LATAM will also include the Mobile Experience Lab, an interactive way for attendees to hear from the industry’s thought leaders and see some of the upcoming trends and innovations in the mobile marketing space. It is a unique experience that offers an unprecedented opportunity for consumers to experience a personal interaction with mobile case studies.
On October 17th a workshop on “Global Truths of Mobile Marketing: Essentials for Successful Consumer Engagement,” will be held exclusively for MMA members. The workshop will be led by John Arnold, Mobile Marketing Association education director, and will address the basics of mobile marketing, including the truths of global marketing strategy and mobile tactics. It will also address the importance of understanding mobile consumers and their universal behaviors and attitudes.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association
(MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com
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