October 5, 2011

MMA Announces First Fully Certified Mobile Marketer Agency in Europe
- UK agency Stickyeyes demonstrates expertise and commitment to ensuring employees are fully trained -

London, 5th October 2011,
– The Mobile Marketing Association (MMA) today announced that Stickyeyes, one of the UK’s leading search marketing agencies, has become the first company in Europe to be awarded Tier 1 Mobile Marketer Certification.  The MMA Tier 1 Certification is designed to acknowledge marketing professionals for their knowledge of the techniques, best practices and regulations required in the mobile environment. It aims to be the only globally recognised qualification in mobile marketing. In acknowledgment of all Stickyeyes’ client facing employees achieving Tier 1 Certification, the MMA presented the award to Stickyeyes at the MMA Forum London in front of an audience of more than 250 leading brands, marketers, mobile operators and mobile solution providers.

“The MMA’s certification programme is designed to provide marketers with the knowledge and aptitude that are critical for success in mobile marketing. Stickyeyes is a forward looking marketing agency and we’re delighted that they have achieved the seal of approval that will enable them to demonstrate to prospective customers that they are well qualified to create and execute mobile marketing campaigns,” said Paul Berney, MMA CMO and Managing Director for EMEA.

Phil Kissane, Commercial Director at Stickyeyes said; “Our client work regularly encompasses strategic mobile marketing consultation, the design and development of mobile sites and mobile PPC campaigns, amongst others, which reflects our belief that mobile is an essential channel for effective customer engagement. Our investment in MMA certification not only demonstrates our commitment to the personal development of our team but also the enthusiasm of our staff in ensuring our clients remain at the forefront of strategic mobile marketing development. We’re delighted that the MMA is recognising the team’s achievement with this award and look forward to developing our relationship with them in coming years.”

Stickyeyes was recently named as one of the fastest growing technology, media and telecoms companies in the UK – ranking at number 77 in the Sunday Times Tech Track 100. Being Tier 1 Certified will give further credence to their position in the market and help them to address the growing demand from companies wanting to reach mobile consumers.

Launched in the UK in June, the MMA Mobile Marketer Certification Tier 1 exam consists of 50 multiple choice questions, covering the fundamentals of mobile marketing, testing key industry terminology, regulatory requirements for mobile campaigns, consumer best practices, codes of conduct, budgetary and financial planning for mobile campaigns and advanced knowledge of industry resources.

The MMA Mobile Marketer Certification is a three tier programme designed to provide marketers with the fundamental skills and knowledge that are critical for success in mobile marketing and create a system by which brands, agencies and other organisations can identify the individuals and companies best qualified to design and execute mobile marketing campaigns. Open to individuals and organisations of all skill levels, the programme is a unique, intensive opportunity to master a broad range of knowledge and skill sets.

For more information, visit

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 750 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. 

The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit

About Stickyeyes

Stickyeyes is one of the top 5 search marketing agencies in the UK with expertise in SEO, PPC, social media and content provision.

A wide variety of blue chip companies and prestigious brands (including many household names) utilise Stickyeyes expertise to provide innovative, effective and creative marketing solutions in incredibly competitive sectors including retail, travel, gaming and professional and financial services amongst others.

Today, Stickyeyes has a team of over 70 specialists and was recently named one of the fastest growing technology, media and telecoms companies in the UK in the Sunday Times Tech Track 100